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I am a cultural Omnivore, one whose daily commute is made possible by attachment to an iPod, an iPod that contains Wagner and Mozart.
Pop diva Christina Aguilera, country singer Josh Turner got gangster, rap artist Kirk Franklin can charity symphonies and more and more.
I'm a voracious reader.
A reader do deals with Ian McEwan down to Stephanie Meyer.
I have read the twilight tetralogy and one who lives for my home theater.
Ah, home theater, right of our DVDs, Video on demand and for a lot of television for me, Law and Order S V.
U, Tina Fey and 30 Rock and Judge Judy.
The people are real.
The cases aerial.
The rulings are final.
Now I'm convinced a lot of you probably share my passions, especially my passion for Judge Judy, and you'd fight anybody who attempted to take her away from us.
But I'm a little less convinced that you share the central passion of my life, a passion for the live professional performing arts, performing arts that represent the orchestral repertoire.
Yes, but jazz as well.
Modern dance, opera, theater and more and more and more, you know, frankly, it's a sector that many of us who work in the field.
Worry is being endangered and possibly dismantled by technology.
While we initially heralded the Internet as the fantastic new marketing device that was going to solve all our problems, we now realize that the Internet is, if anything, too effective in that regard.
Depending on who you read, an arts organization or an artist who tries to attract the attention of a potential single ticket buyer now competes with between three and 5000 different marketing messages a typical citizen sees every single day.
We now know, in fact, that technology is our biggest competitor for leisure time.
Five years ago, Gen Xer spent 20.7 hours online and TV, the majority on TV Gen wire spent even more 23.8 hours.
The majority online and now a typical in a typical university entering student arrives at college already having spent 20,000 hours online and an additional 10,000 hours playing video games, a stark reminder that we operate in a cultural context where video games now outsell music and movie recordings combined.
Moreover, we're afraid that technology has altered our very assumptions of cultural consumption thanks to the Internet we believe we can get anything we want whenever we want it.
Delivered to our own doorstep.
We can shop at three in the morning or eight at night, ordering jeans tailor made for our unique body types.
Expectations of personalization and customization that the live performing arts, which have set curtain times, set venues, attendant inconveniences of travel, parking and the like, simply cannot meet.
And we're all acutely aware.
What's it going to mean in the future when we ask someone to pay $100 for a symphony, opera or ballet ticket when that cultural consumer is used to downloading on the Internet 24 hours a day for 99 cents a song or for free?
These are enormous questions for those of us that work in this terrain.
But as particular as they feel to us, we know we're not alone.
All of us are engaged in a seismic fundamental realignment of culture and communications, a realignment that is shaking and decimating the newspaper industry, the magazine industry, the book and publishing industry and more saddled in the performing arts as we are by antiquated union agreements that inhibit and often prohibit mechanical reproduction and streaming locked into large facilities that were designed toe Aasif I the ideal relationship between artist and audience, most appropriate to the 19th century and locked into a business model dependent on high ticket revenues, where we charge exorbitant prices.
Many of us shudder in the wake of the collapse of tower Records and ask ourselves, Are we next?
Everyone I talk to in performing arts resonates to the world of aid words of Adrienne Rich, who in dreams of a common language, wrote, We are out in a country that has no language, no laws.
Whatever we do together is pure invention.
The maps they gave us are out of date by years.
And for those of you who love the arts, aren't you glad you invited me here to brighten your day now, rather than saying that we're a bit brink of our own annihilation?
I prefer to believe that we're engaged in a fundamental reformation, a reformation like the religious reformation of the 16th century.
The arts reformation, like the religious Reformation, is spurred in part by technology, with indeed the printing press really leading the charge on the religious reformation.
Both reformation Zehr predicated on fractious discussion, internal self doubt and massive realignment of antiquated business models and at heart.
Both reformation, I think, were asking the questions.
Who's entitled to practice?
How are they entitled to practice?
And indeed do we need anyone to intermediate for us, in orderto have an experience with a spiritual divine Chris Anderson someone I trust you all know, editor in chief of Wired magazine and author of The Long Tail Really was the first for me to nail a lot of this, he wrote a long time ago.
You know, thanks to the invention of the Internet, Web cell Web technology, mini cams and MAWR, the means of artistic production have been democratized for the first time in all of human history in the 19 thirties, if any of you wanted to make a movie, you had to work for Warner Brothers or RKO because who could afford a movie set and lighting equipment and editing equipment and scoring and more.
And now, who in this room doesn't know a 14 year old hard at work on her 2nd 3rd or fourth movie?
Similarly, the means of artistic distribution have been democratized.
For the first time in human history, again in the thirties.
Warner Brothers.
RKO did that for you.
Now go to YouTube Facebook.
You have worldwide distribution without leaving the privacy of your own bedroom.
This double impact is occasioning a massive redefinition of the cultural market, a time when anyone is a potential author.
Frankly, what we're seeing now in this environment is a massive time when the entire world is changing as we move from a time when audience numbers are plummeting.
But the number of arts participants people who write poetry, who sing songs who perform in church choirs is exploding beyond our wildest imagination.
This group, others have called the pro Am's amateur artists doing work at a professional level.
You see him on YouTube, in dance competitions, film festivals and more.
They are radically expanding our notions of the potential of an aesthetic vocabulary while they are challenging and undermining the cultural autonomy of our traditional institutions.
Ultimately, we now live in a world defined not by consumption but by participation.
But I want to be clear.
Just as the religious Reformation did not spell the end to the formal church in the priesthood, I believe that our artistic institutions will continue to have importance.
They currently are the best opportunities for artists to have lives of economic dignity, not opulence of dignity.
And they're the places where artists who deserve and want to work at a certain scale of resource is will find a home.
But to view them as synonymous with the entirety of the arts community is by far too short sighted and indeed what we've tended to polarize the amateur from the professional.
The single most exciting development in the last 5 to 10 years has been the rise of the professional hybrid artist, the professional artist who works not primarily in the concert hall or on the stage, but most frequently around women's rights or human rights around global warming issues or AIDS relief form or not out of economic necessity but out of a deep organic conviction that the work that she or he is called to do cannot be accomplished in the traditional hermetic arts environment.
Today's dance world is not defined solely by the Royal Winnipeg Ballet or the National Ballet of Canada, but by lives Letterman's Dance Exchange, a multi generational professional dance company whose dancers range in age from 18 to 82 who work with genomic scientists to embody the DNA strand.
And with nuclear physicists at CERN, today's professional theater community is defined not only by the Shaw and Stratford festivals, but by the Cornerstone Theater of Los Angeles, a collective of artists that, after 9 11 brought together 10 different religious communities the BehI, the Catholic, the Muslim, the Jewish, even the Native American and the gay and lesbian communities of faith.
Helping them create their own individual plays and one massive play where they explored the differences in their faith and found commonality as an important first step toward cross community healing.
Today's performers, like Odessa Jones, work in women's prisons, helping women prisoners articulate the pain of incarceration.
While today's playwrights and directors work with youth gangs, do you find alternate channels to violence and more and more and more?
And indeed, I think rather than being annihilated, the performing arts are poised on the brink of a time when we will be more important than we have ever been.
You know, we've said for a long time we are critical to the health of the economic communities in your town, and absolutely I hope you know that every dollar spent on a performing arts ticket in a community generates 5 to 7 additional dollars for the local economy, dollars spent in restaurants or on parking at the fabric stores, where we buy fabric for costumes, the piano tuner who tunes the instruments and more.
But the art.
They're gonna be more important to economies as we go forward, especially in industries we can't even imagine.
Yet, just as they have been central to the iPod and the computer game industries, which few if any of us could have foreseen 10 to 15 years ago, business leadership will depend more and more on emotional intelligence, the ability to listen deeply to have empathy, to articulate change, to motivate others the very capacities that the arts cultivate with every encounter, especially now, as we all must confront the fallacy of a market only orientation uninformed by social conscience.
We must seize and celebrate the power of the arts to shape our individual and national characters, and especially characters of the young people who all too often are subjected to bombardment of sensation rather than digested experience.
Ultimately, especially now in this world where we live in the context of regressive and onerous immigration laws in reality TV that thrives on humiliation and in its context of announcements where the thing we hear most repeatedly, day in, day out in the United States, in every train station, every bus station, every plane station is Ladies and gentlemen, please report any suspicious behavior or suspicious individuals to the authorities nearest you.
When all of these ways we are encouraged to view our fellow human being with hostility and fear and contempt and suspicion, the arts, whatever they do whenever they call us together, invite us to look at our fellow human being with generosity and curiosity.
If we have ever needed that capacity in human history, we need it now.
You know, we're bound together not, I think, by technology, entertainment design, but by common cause.
We work to promote healthy, vibrant societies to ameliorate human suffering to promote a more thoughtful, substantive, empathic world order.
I salute all of you as activists in that quest and urge you to embrace and hold dear the arts in your work.
Whatever your purpose, maybe, I promise you the hand of the Doris Duke Charitable Foundation is stretched out in friendship for now and years to come.
And I thank you for your kindness and your patience and listening to me this afternoon.
Thank you and godspeed.


The true power of the performing arts - Ben Cameron

林宜悉 2020 年 7 月 3 日 に公開
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