字幕表 動画を再生する
THE "AD-POCALYPSE" IS STILL GOING STRONG..
“広告はがし”は まだ終わってない…
*action music*
広告を流すために 金を払うだろ
Imagine paying for an advertisement to be shown but even though no one watches it you still have to pay [for] it on
たとえ 誰も見てなくても 払う必要があるんだ
TV. You can actually never know if someone is watching your advert
テレビの宣伝は 本当にそれが 見られているのか分からない
Maybe there are taking a piss.. maybe arguing with their wife.. eating being distracted
トイレに行ってるかもしれないし 奥さんと喧嘩してるかも
Whatever, you still have to pay for the ad to be shown well on YouTube
食事してたり 取り乱してたり
It doesn't work like that, if you don't watch the entire ad or for at least 30 seconds
どうであれ 広告を流すために 金を払わなきゃいけない
You don't have to pay anything. No money is basically lost, so it seems pretty safe...
YouTubeのシステムは 少し違う
To advertise on YouTube *laughes* at least it seems pretty great if you ask me advertising on YouTube can give you a wider reach than any
もし広告が全て…少なくとも 30秒以上見られなかった場合
TV Network could. If your target
金を払う必要はない
Consumer is 18 to 34
無駄にならなくてすむ
YouTube has a Wider reach than any TV network than any cable TV network and according to a research conducted by Google
YouTubeで広告を流すのは… すっごく安心だろ?w
May be a little biased *laughes* but [they] found that in eighty percent of cases, ads
少なくとも 俺は素晴らしいと思うよ
That were shown on YouTube as opposed to TV were eighty percent
YouTube広告は テレビよりも効果的だ
More effective to drive towards a sale, and you know I may be [a] little biased as well
ターゲットの客層が18歳~34歳なら
But I believe that fact because on Youtube you can target your consumer much much easier. You got demographics geographics time of day
テレビより YouTubeのほうが 影響力が大きい
Retargeting of ads and base of interest ads, which have shown to be highly effective
訂正 “ケーブル”テレビより大きい だ
YouTube doesn't just know who your target consumer is they know what they like,
Googleが行った調査によると…
What their behavior [is] like and you can reach them directly not not guessing
多分 少し偏見入ってるけど…w
and let's say you want to buy the
でも それによると 80%の確立で―
Product that you see in the advert what you gotta do you gotta walk outside and go to the store?
YouTubeの広告は テレビよりも
ridiculous you can just click on the ad
80%以上 販売活動に効果的らしい
and buy it there :)
俺も少し 偏見入ってるかもしれないが
So simple, man advertising on YouTube seems like the greatest thing ever I know. But wait..
これは事実だと思ってる
There's more! on TV ads, You gotta pay a certain amount to get your ads
なぜならYouTubeでは より簡単に客層を絞れるからだ
shown all right, and it could be
人口統計、広告を表示する 地域や時間が見れる
Pretty expensive. Well on YouTube if you want to pay a dollar to advertise you pay a dollar that's all you got to do
広告への反応を見て ターゲットを再調整できる
there's no limit and
これがかなり効果的だ
Let's say you want to pay a million 50 million you can pay 50 million. No one's going to stop ya
YouTubeでは 客層が分かるだけじゃなく
All right, why not spend a little extra while you're at it. Because if you advertise on Youtube, you're also supporting independent
客層の好みや 行動が分かる
Creators all across the world you can also get organic views on YouTube
それらを直接確認できるんだ 予想するんじゃなくてな
Hey, what do you mean with that well you know those old spice commercials?
それに 広告で見た商品が買いたいなら
Commercial: I have a SOOOOON >:D !
どうする? わざわざ店に買いに行く?
Millions and millions of views, you don't turn on the television hoping that you'll see one you go to youtube to watch it
ばかばかしい!
You're basically getting people to watch your advertisement for FREE!
広告をクリックすればいいんだ!
WOW!
そこで買えるじゃん!
*megaphone* Youtube advertising seems amazing!
超カンタン!
Why is why would I possibly never advertise there? But Felix, I've heard that
YouTubeで広告流すのって 素晴らしいだろ?
It's not safe to advertise on YouTube
こんなもんじゃないぜ
There is a racist videos out there!
テレビで広告を流すには ある程度の広告料を出す必要がある
and what if my ads appear on them? Youtube as extremely strict rules..
とても高額だと思う
on de-monetization even before this whole ad-pocalypse happened and ask ask any Creator
一方 YouTube広告のために 1ドルだけ払いたいなら
And, You talk about politics your video will get de-monetized literally
1ドル払って終わりだ
I play a game with a single bit of sexuality in it like no nudity whatsoever it gets de-monetized
制限なんか無い
It's very sensitive. It's a very strict system. That's in place
逆に 百万…5千万払いたいなら
and like I said even before all this outbursts and
5千万払えばいい 誰も止めないよ
People know that if a coca-cola ad appears in my video that doesn't mean that coca-cola is supporting my views whatever they may be
せっかくだから 少し余分に払ってくれよ
It's just common sense people know this already
YouTubeで広告を打つことは 世界中のクリエイターを支援することだからな
it's just an advert and if you want to advertise on YouTube you can reach out to
YouTubeなら 視聴回数も稼げるぞ
Creators directly and Target your ad through them get a video done together and then run your ads across their video
「えっ どういう事?」
Specifically if you want a more authentic way of doing advertisement you can't find it. It doesn't exist
オールドスパイスのCM 知ってるか?
we can talk directly-we have an audience that listen to us they care about what we say and
何百万回も再生された
They trust us if you're scared of your ads showing up in the wrong place,
みんな その広告を見るために テレビをつけるんじゃなくて
You can see through analytics
YouTubeに広告を見に来る
Exactly where your money is being spent. Oh, what, whats that? I don't need the media to tell me about that. That's so strange
ということは みんな 広告を無料で見てくれるって事だ!
It's almost like the whole thing is just blown out of proportion
( ゚∀゚)<ワ~オ!
I could just look online and see where my ads is being spent ad money is being spent on
「YouTube広告って素敵!」
How about that it's right there in front of you, TV doesn't have that, that's very interesting, and if Youtube wasn't even more safe
「私もYouTubeで 広告打たなきゃ!」
They added even stricter rules and for your ad money to be spent the creator has to have more than 10,000 views on the platform
「でもFelix、YouTubeで 広告を打つのは危険なんでしょ」
Essentially eliminating anyone to upload anything and have ads on it. Because let's say if a news company
「だって 差別的動画があるんだから」
wanted to take
「私の広告がそこで流れたら 大変」
for some reason
Youtubeは動画の管理について とても厳しいんだ
advertisements from other companies and place them directly on..
この“広告はがし”が起こる前からな
racist content for whatever reason I can't think of.
クリエイター達に聞いてみろ
They can no longer do that. I think it's interesting
もし政治について語れば その動画は規制される
Recently what happened with Pepsi. They pull ads off from YouTube to avoid
俺も 少し性的表現の入った ゲームをプレイして…
Controversy and came up with an advert that they probably spent millions and millions
裸とかが見えたわけじゃないのに 規制された
and millions of dollars on and it flopped
繊細なんだ
it got a ton of controversy because it didn't reflect reality.
すごく厳しいシステムになってる
YouTube is painfully honest and its reflection of what the audience really want.
こんな事件が起こる前からだ
If you don't like on something on YouTube
それに もし俺の動画に コカ・コーラの広告が流れても
You'll know
別にコカ・コーラが 俺を支援してるわけじゃない
*Laughs*
こんなの常識だ 誰でも知ってるよ
Not only was the advertisement offensive
ただの広告にすぎない
But it was also un-authentic people know this. Why? Because just look at the dislike bar
もしYouTubeで広告を打つなら 特定のクリエイターに頼んで―
I know, it's a kind of a stupid metric to bring up, but it's anonymous
ターゲットを絞ることもできる (俺 俺 俺…)
And it shows that this type of way of doing advertisement is not relevant anymore
動画を一緒に作ったり その動画に特定の広告を流したりできる
"The way media like to portray thinks is no longer a reflection of reality" -Pewds 2k17
これより確実な宣伝方法は 見つからないと思う