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  • Hey, it's Marie

  • Forleo and you are watching MarieTV, the place to be to create a business and life you love.

  • This is the MarieTV live call-in show, this is Gregory Patterson.

  • Well hello there.

  • If you ever wondered who's responsible for the coiffing of the coif...

  • Hey, hey.

  • It's him.

  • So what we do here is we take live calls from our amazing audience, folks just like you,

  • and we do our best to give them insight and some answers and some focus to move ahead.

  • So let's get started.

  • Hello?

  • Hi, is this Lily?

  • Yes it is.

  • Hi, Lily, it's Marie Forleo and you're on the live MarieTV call-in show, and Team Forleo

  • is here and we are so excited to talk to you.

  • I'm so excited to talk to you Marie, thank you so much for taking my question.

  • Absolutely.

  • Okay, so let's get right into it, woman.

  • Tell us your question.

  • So I started a day coaching business with B-School 2018, so exciting.

  • I'm looking to partner with podcasts and bloggers to get my name and business out there, and

  • in this process I found someone with a large following and a popular podcast and I reached

  • out and they were really interested in speaking about a collaboration.

  • This person is lovely and talks about some things that my ideal customer definitely deeply

  • cares about, and then I was researching more into her podcast and I found that her podcast

  • values and some of her episodes specifically on dating, religion, sex, don't align with

  • my own and given the opportunity, do you think I should appear on the podcast to get my name

  • out there, the risk being my brand would be associated with one I don't resonant with

  • or do I just go on if given the opportunity to see if it can grow my following?

  • What do you think?

  • Lily, I am so clear on this one.

  • Girl, oh my goodness.

  • I'm really excited about this.

  • So I was actually recently flying back from Los Angeles to New York City and I watch this

  • amazing documentary that I actually recommend for everyone including you about Warren Buffett.

  • I always take notes when I watch documentaries because there's always such great gems that

  • pop out.

  • One of the quotes from Warren is this, "It takes 20 years to build a reputation, and

  • five minutes to ruin it.

  • When you think about that, you do things differently."

  • Stay off that damn podcast.

  • Ain't nothin' worth ruining your still small but trying to be building––right––reputation,

  • and I love how much respect that you crafted around this particular person, the fact that

  • she's lovely, she was open to talking to you, but when you dug a little deeper, that you

  • found that the values, there was no alignment there.

  • That is gonna happen at many parts of your career and we can love people, we can respect

  • them, we can appreciate what they do and who they are in the world, and we do not have

  • to align ourselves with them or do any kind of business with them.

  • So my recommendation clear as clear can be for you is don't go on the damn podcast.

  • Thank you so much, I appreciate that.

  • It's just like that's it in a nutshell, and yeah I don't know, Greg's here with me.

  • You know Greg if you watch the show.

  • Greg, do you have any thoughts that you wanna share with Lily?

  • Yes, I do.

  • Lily, it's so funny because I was in a position in my life recently and I remember showing

  • up to your house one day.

  • I got chosen to be a part of a fabulous group on a gigantic television show.

  • It was so against my brand, and remember when we were talking about it and I'm like, "Marie,

  • this just, in my soul does not feel right to me."

  • Probably the biggest career opportunity of my life, but it didn't feel right for my brand

  • and Marie's like, "What do you feel?"

  • I'm like, "It's not right."

  • She's like, "Move on, buddy."

  • To this day, the moving on bit of protecting my brand has been so freeing and liberating

  • and it's peaceful knowing I made the right choice, you know what I mean?

  • Yeah it's a real good simplifier for all of us.

  • If someone's values don't align with them, again, it doesn't mean we don't respect them,

  • we don't appreciate who we are, we can love on them from afar, but it's not the kind of

  • thing you wanna get mixed up with.

  • So Lily, is that helpful for you?

  • So helpful.

  • Thank you for the encouragement to value my own brand.

  • Yes.

  • Yes.

  • As one that has its own voice and its own potential, and that's clear as day.

  • So thank you so much for all that advice, Greg and Marie.

  • Aww, you're so welcome.

  • This is just a reminder...

  • Thank you.

  • For all of us, it is never worth it.

  • Again, I know in this world, it's really hard 'cause all of us are constantly doing whatever

  • we can to be of service.

  • We're doing what we can to build our businesses and sometimes it can be really tempting when

  • people put things in front of us and it appears to be an amazing opportunity that can "catapult

  • us" but something inside is like, 'This doesn't quite feel right.'

  • You have got to trust those senses, those intuitions, those feelings, and especially

  • for you, Lily, reiterating this just for everyone listening.

  • When you're clear about a values' misalignment, don't go there.

  • Don't every go there again, ain't nothin' that's worth more than your reputation.

  • Awesome.

  • When...

  • How do you say that to someone if you've already begun the conversation about collaboration?

  • Sure, that is really a values choice.

  • Some people...

  • Friends often know me as one of the most honest people they'll ever meet.

  • I have friends that say, "Girl, you just tell it.

  • You tell it like it is."

  • Then there's other folks that find that their personal style is perhaps, they'll position

  • it a little differently, like, "You know what, I'm actually changing direction for my business."

  • So Lily, I'm gonna leave that up to you, I feel like there's always a way to communicate

  • in a way that's honest and respectful and true to yourself without hurting another person.

  • Also, I think the thing that's great about this conversation is that you guys aren't

  • locked in yet from what I've heard.

  • It's not like you have a date that you're supposed to make this podcast happen, it feels

  • like it was more in the discovery phase.

  • Right.

  • Right?

  • Yeah.

  • So what may happen for you in has certainly happened in my life, when you get clear on

  • alignment for yourself, those situations that could've been possible don't even materialize.

  • Yeah.

  • You have to trust yourself that if this person does call and ask, you'll wanna take some

  • time and craft an email or response that is really respectful, as honest as you wanna

  • be, and just trust that when you're kind and compassionate to another person, if you let

  • them know that you're ... Something has shifted for you, or if you wanna say, "Hey, I've discovered

  • not everything is in alignment, but I really respect you and I'm just gonna go a different

  • way."

  • There's many different ways you can approach this, but I wouldn't stress out about that.

  • Based on how you communicated here, and I've checked out your website a little bit, you're

  • an excellent communicator, so I know you're gonna be just fine.

  • Thank you so much, Marie.

  • Thank you for helping me believe in myself.

  • You got it, darlin'.

  • Thank you for callin' in-

  • Thank you.

  • And keep us updated on how things go and can't wait to see you in B-School next year.

  • Yay, can't wait.

  • Have a great day.

  • Bye.

  • Thanks, bye.

  • Hello?

  • Hi, it this Natascha?

  • It is Natasha from Germany.

  • How are you?

  • Hello.

  • Hi Natascha from Germany.

  • It's Marie and Greg and the MarieTV crew and you are live on the call-in show.

  • It's so great to talk with you.

  • It's so, so amazing to be here.

  • Thank you so much for this opportunity.

  • Absolutely.

  • So woman, tell us your question.

  • We're gonna see if we can help out.

  • Perfect.

  • So can I just add one more thing really quick before we start?

  • Of course.

  • Perfect, I just feel I need to get this off my heart.

  • So I just wanted to say thank you for not just you Marie, but for your whole team.

  • I think you have no idea how tremendously I inspire you and you helped me so much with

  • your day to day work where I am right now in life and also in my business, so I just

  • want to get that out before I jump into the question.

  • Thank you.

  • Aww thank you.

  • Everyone's faces here...

  • I'm crying.

  • They're all saying thank you.

  • You're getting thumbs up, everyone around, there's tears in Greg's eyes, so thank you

  • for that Natascha.

  • Perfect.

  • It's people like you that we honestly do this for.

  • If it wasn't for you and everyone else who paid attention.

  • I'd have nobody to make a show for.

  • I'd just be sittin' in my room with green screen and doin'... Wearin' silly outfits

  • and stuff, so thank you.

  • Yeah, no, I can imagine.

  • I'm sure you could.

  • Yeah, no, I can imagine.

  • But honestly I've never met someone or saw something who really took their tagline, create

  • a business in life and love to heart like you guys do, so if anything, that message

  • is helping the world, so thank you again.

  • I will jump into the question.

  • Great.

  • 'Cause I know you need to answer that.

  • So I did launch my business, which I of course it put a lot of time and effort and money

  • into it.

  • Even though from the

  • I would call it environment publications, people I talk to, I get really, really great

  • feedback on, I haven't sold anything yet.

  • So my question to you and your team would be, if there are any indications that a business

  • idea is simply not good enough to survive, and when it the right time to step away from

  • it?

  • Okay, yes.

  • Okay this is a brilliant question.

  • I'm gonna ask you some follow up just so we can get some more clarity for you and also

  • for everyone listening as well.

  • So Natascha, can you tell us what your business sells?

  • Yeah, sure.

  • So I created a meditation program for couples which go through, have to go through infertility

  • program to help them to visualize and with the help, with meditation and positive affirmation,

  • to prepare themselves going through IVF.

  • Brilliant work.

  • Really, really brilliant.

  • Okay and how long have you been doing this?

  • Not that long, but where obviously my impatience come into play.

  • Yeah, sure.

  • So I started that business about six months ago, launched the actual meditation program,

  • which is an MP3 you can download from my website, about three months ago.

  • Of course, I have my marketing plan, a lot of the things you talk me on your show I implemented,

  • and as I mentioned sales has been so far almost none, so my question or the question mark

  • is how much more should I invest in terms of marketing, in terms of developing new things

  • because the industry or the feedback I'm getting is why don't you do this, and that and this

  • even more, but all the requests I'm getting is tied to more investment.

  • At some point I need to see is that really a good idea or was it just me because I had

  • to go through the same experience when my idea came up.

  • I wanted to help the world with something I felt the need for and I was missing out

  • going through the process, but I don't know if it was...

  • You know, if that whole thing is a mistake and I should step away from it or if I just

  • should keep going and just listening to more Marie talks and all of this.

  • Yeah, yeah, yeah.

  • There's a lot that I wanna say to you.

  • So I wanna share a quote and this is not just for you Natascha, so we're gonna have a great

  • conversation.

  • But it's actually from my friend Tim Ferriss and it's something that I come back to whenever

  • I'm working with entrepreneurs because you're right, when you've put a lot of work in, and

  • when even people are giving you great feedback and they say, "Wow, this idea's amazing."

  • If that's not translating into sales, rightfully so, you're asking some really good critical

  • questions.

  • So I wanna read this quote from my friend Tim, because again, it's I wanna make sure

  • I answer this question in a way that's not just a service to you, which we will be, but

  • also to other people.

  • So Tim's quote is this, "To get an accurate indicator of commercial viability, don't just

  • ask people if they would buy, ask them to buy.

  • The response to the second is the only one that matters."

  • So for you, my friend, a couple more questions.

  • Do you feel like you would be talking about and doing this type of work in terms of creating

  • meditations for couples that are navigating the circumstance of infertility like would

  • you do that if you weren't getting paid for it?

  • Do you feel like, 'Oh my goodness, this is my life's work, I have to do this no matter

  • what?'

  • Yeah, straight from the heart, yes, definitely.

  • Okay, great.

  • In terms of your financial situation, and please feel free to answer in whatever way

  • you're most comfortable, are you in a situation where you need to earn money?

  • Yes, I am.

  • So I'm a mom, obviously.

  • My husband is also working but I have a full time job and I'm a full time mom right now,

  • so I'm doing this heart, what I call my heart project on the weekends, night hours right

  • now, which of course doesn't give me the freedom and time right now to pour everything into

  • it, even more important, why I need to really be careful in terms of money and time, how

  • much I want to invest.

  • Okay, great.

  • These are all great answers and it's helping me get an even clearer picture to support

  • you.

  • Another question for you, when you have done projections around this business, are you

  • clear for yourself of the amount of mediation albums that you would need to sell, whether

  • it's per month, per six months, per year in order to meet the financial goals that you

  • have set for yourself?

  • That's a very interesting one because first off, I didn't set myself a financial goal

  • because I wanted to do it anyways no matter if I get money from it or not, but then once

  • you start investing, and I ended up investing more than I intentionally wanted to because

  • I wanted to get that professionally right and in good quality.

  • Then of course, the return of investment I made today would be nice to have, so yes,

  • I know how much I would need to sell in order to get that return of investment.

  • Okay.

  • So do you feel like it's realistic though as a business, given you've been...

  • I know you've been trying to sell it for three months now and this whole thing has been kind

  • of a six month endeavor in terms of the business aspect of it.

  • I will say, generally speaking, that's a pretty short time frame for most small businesses.

  • Some people hit it right out of the gate.

  • My concern for you, Natasha, and this is just me going on my instincts, is that there's

  • not enough clarity around your business as what you'd like that to be in terms of your

  • financial goals, right?

  • Like how much revenue and profit you'd like to earn per year or you need to earn per year

  • to make this a really viable business.

  • In terms of selling a meditation album, I don't know what people pay for things like

  • that, but I know that there's so many free resources online.

  • My gut's telling me, this may not be the right exact business for you, but you would need

  • to fill in some of those blanks.

  • So for example, taking some time over the next week or two and really going like, what

  • do I want my business to be?

  • How much do I want it to earn?

  • Who is the market that I am most committed to serving?

  • What are their challenges and problems and how might I be able to solve them in a way

  • that allows me to charge what I need to charge in order to earn what I would really like

  • to earn and have enough profit to make everything makes sense?

  • So let me give you an example outside of your industry.

  • Having worked with over 40,000 B-Schoolers at this point, helping people start and grow

  • meaningful businesses, often times people would come in with an idea of like, "Hey Marie,

  • I want to get my business started and I want to sell this e-book," as an example.

  • And then I'd say, "Okay, great.

  • You want to sell an e-book.

  • What's the price point on that?"

  • And they would say anywhere between like $7 and $20 or $50, and I'd say, "Okay, and what

  • are your financial goals?"

  • And when we start to really put things down on paper and get concrete, it became so clear

  • so fast that there was not really a good chance for them to sell as many of those $7 or $10

  • e-books to be able to make it to where they really wanted to go.

  • So it gave them an opportunity to step back and reassess.

  • Does that make sense?

  • No, that totally makes sense.

  • And I have to say that I did do the math in that terms.

  • I know how many, how big the market is.

  • I know how many gleanings are there for me to approach and what the total outcome could

  • be, but that also would mean I need to invest a little bit more to be recognized, to be

  • seen, to be heard.

  • And right now, you made a very good point.

  • Right now, there are so many free meditation programs out there, yet I have to say they're

  • not tailored to IVF, to couples going through that process.

  • So that's what I think the world needs that because there are a lot of people who are

  • searching for that.

  • When medicine doesn't help you emotionally, people in that incidence want emotional support.

  • But I do get your point.

  • I think I have to rethink about the finance behind it.

  • It's tough sometimes because if something starts off as a hard project, it's tough to

  • put numbers behind it, if you know what I mean, but I think you have to do that.

  • I absolutely do.

  • Yes.

  • No, I agree with you 100 percent, but once we go into the world of for profit business,

  • we have to.

  • And there is a way to marry something that we truly believe in and to have it work from

  • a financial perspective.

  • I've seen it so many times, so I am a hundred percent clear that's possible, but there may

  • be some retooling in here for you.

  • And just a few more notes just for you to consider as you move ahead.

  • So one of the other things I like to do with folks, and I do it with myself as well, is

  • ask myself, "Well, how much am I willing to put into this knowing that I could possibly

  • get nothing back?"

  • You know what I mean?

  • For you, it might be looking at, "Wow, I'm going to push this really hard for, let's

  • say, another three months or another six months, and I am willing to commit X amount of dollars

  • knowing that none of it could come back, but I'm not going to take that as a loss.

  • I'm going to take that as experience.

  • I'm going to take that as learning.

  • I'm going to take that as part of my contribution to this community.

  • So you're not looking at it like a failing.

  • You're looking at it like, I'm going to define this as giving it my best for this time period.

  • Then I'm going to step back and reassess and see what did I learn?

  • What did I discover?

  • Is now the time to really say, "I need to pivot," and I can feel good, if so, walking

  • away going like, "I gave this my best, and now I want to shift and think of something

  • new."

  • On the flip side, you could put all that effort and energy and money into it, and the thing

  • could start taking off.

  • So I think we're still in a bit of an early stage where we don't know, but those are some

  • of the pieces that I'd want you to think through to help yourself make the best decision for

  • you.

  • Yeah, no, definitely.

  • I know that I'm in early stage, but those advices you gave me gave me a smile and goosebumps.

  • So I think my intuition definitely knows what to do now.

  • So thank you very much for those tips.

  • Oh, you're so welcome, Natascha.

  • And I just want to say on behalf of so many friends that I have, so many couples that

  • I know that are going through this process right now, and I've talked to them about their

  • experiences, I am just so happy that you're creating what you're creating because it's

  • so incredibly needed for so many parents who want to have children who are wrestling with

  • some of the most challenging situations.

  • So thank you for taking care of people emotionally and using what sounds like was a really difficult

  • situation for you and turning that into something meaningful that can support others.

  • Thank you so much.

  • And just one thing to say back, you inspired me to do that, Marie.

  • I just want you to know that.

  • You did, seriously.

  • So yeah, it's like it's all coming back.

  • Awesome.

  • Well please do keep us posted on your progress.

  • I will.

  • We would love to be able to cheer you on as you continue to move ahead.

  • And again, that one thing.

  • You're so smart, you're so empathetic, and I know that that patience piece is tough when

  • you want to see things getting out there, but I will emphasize this.

  • Patience has been one of the key components of everything in my entire career.

  • So for all of us, the more that we can cultivate that, the better it is.

  • Again, I'm not saying that you shouldn't step back and take a critical look at what's happening

  • and pivot if you need to, but just not for you in every single part of your life, because

  • it sounds like we share some DNA, man, cultivating that patience, it turns into everything.

  • It does, yeah.

  • No, thank you.

  • Sorry if I repeat myself, but I really mean it.

  • Awesome.

  • Well, we love you.

  • Keep us posted, and thanks for allowing us to contribute to you today.

  • Vice versa.

  • Thank you so much.

  • Bye.

  • Bye, Marie.

  • Bye, team.

  • Bye.

  • Bye.

  • She was so great.

  • What a good soul.

  • She's such a good soul.

  • It's really difficult.

  • It's hard when we're in the midst of something and we have no idea how it's going to turn

  • out.

  • If we should keep going, or like pull the plug and cut our losses, and just keep going.

  • But sometimes you really do, you have to look at it from every different perspective.

  • You need to look at the money.

  • You need to look inside your heart.

  • And then I think for all of us in this day and age, we do have to have some patience

  • because it doesn't happen overnight.

  • That heart piece too.

  • That heart piece of it where she's like, "It's from the heart.

  • How do I charge for that?"

  • You know?

  • Yeah, no.

  • That can create a lot of conflicts, but if it's going to be a business, you have to.

  • Yeah.

  • Betty here.

  • Hey Betty, it's Marie Forleo.

  • How you doing?

  • I am ecstatic.

  • How are you?

  • Oh, so good.

  • You're on the live call in show and I'm here with Team Forleo, and we are so excited to

  • talk to you today.

  • So let's dive in.

  • What's your question?

  • How can we help you?

  • Well, I work full-time and know I cannot retire for at least three years.

  • I also have a side business where I bake and sell healthy dog treats.

  • And I do want to write a book.

  • I have to write a book because it's just there.

  • It's not going to go away.

  • So my question is, do I work at my business so then I can retire in three years and then

  • I can spend more time on a book, or do I plug away at the book, kind of do everything all

  • at once, and plug away a little bit at the book every other day kind of thing?

  • Yeah.

  • Okay.

  • So this is a great question, and I know for many of us, especially when we're multi-passionate

  • entrepreneurs, and we have several things that we want to do and bring out in this world,

  • it can feel a little confusing.

  • So I've got some questions for you that'll help me better shape our answers and insights

  • so they can be as helpful as possible.

  • So first one, you said that you're not able to retire until about three years.

  • Where you are right now and you imagine yourself retiring, have you set yourself up financially

  • where you're going to retire in three years no matter what?

  • Yeah.

  • Okay, great.

  • So that retirement thing, that's gonna happen no matter what.

  • Yes.

  • Looking at the dog treats, are you, the dog treat business, is it a situation where you're

  • like, wow, this dog treat business has to go from where it is right now to like five

  • times or 10 times by the time I retire in order for me to put food on the table?

  • Or is that just more of a dream?

  • It doesn't necessarily have to happen.

  • No, it's going to happen.

  • I've decided.

  • Woo.

  • I love you, Betty.

  • I liked that clarity.

  • Okay, awesome.

  • And then in terms of the book, why do you want to write a book?

  • Tell me more about that.

  • I don't know.

  • I just keep thinking it's in me.

  • It's not necessarily a want, it's a need.

  • And what need will be fulfilled when that book is in reality?

  • Relief.

  • Tell me more.

  • Yeah, it's kind of hard to explain because I feel like I have something to say, and I

  • just need to put it out there.

  • And if people want to read it, fine.

  • Even if nobody reads it, I don't care.

  • Great.

  • So for you, it's just about you have something to say and you want to get this out.

  • So it's not necessarily about the money, it's not necessarily about the "fame," it's not

  • necessarily about how many people read it.

  • For you, it sounds like it's about the act of self expression and doing this thing you

  • know you must do from your heart.

  • Does that sound about right?

  • Exactly.

  • Okay, great.

  • So as you know, the two choices that you have, you can either hunker down, get this book

  • done, give birth to it, and it's like, "Hallelujah.

  • Betty's book is done," and now you can move on with either retirement or the dog treat

  • business or whatever else is going to come into your heart that you want to create.

  • Or the whole act of doing three things at once, which many of us do, that's a very viable

  • way to go as well.

  • Meaning you're still working your full-time job, you're chipping away at the book every

  • day, and you're working on your dog treat business.

  • So curious, for you, when do you come most alive?

  • When you have multiple things going at once or when you focus in?

  • If you look back in your life, where do you get not only the most satisfaction, but the

  • biggest results?

  • When you focus in or when you have a ton of things going on?

  • I would say when I have a lot going on.

  • I can't sit still.

  • Sure, absolutely.

  • So does the notion or when you imagine yourself, like if working on the book every single day,

  • even if for an hour and then also putting energy towards your dog business, and working

  • your full-time job, does that sound like Betty's dream life, doing all the things?

  • Yeah, it kind of does.

  • It kind of does.

  • Okay.

  • What's the part where you're hesitating?

  • Well, I really would love to get rid of the day job.

  • Okay.

  • We know that, we know that, but the clock is ticking.

  • Three years is not that long of a time, and Betty, you sound like you got a lot of fire

  • and a lot of energy in you.

  • So I'm not worried about you one bit.

  • So you wish you could retire a little faster?

  • Is that what I'm hearing?

  • Oh, definitely.

  • Okay.

  • Okay, cool.

  • I'm already taking...

  • Actually, this year we have a plan at work where I can take a little less salary and

  • it's called leave with income averaging.

  • So I'm taking off from July 12th until September 6th.

  • Amazing.

  • Well, you know, I have heard that there are programs and there are people that help you

  • write a book fairly quickly.

  • You know, when I first started my career, I remember I wanted to write a book very bad,

  • and I would go to these different workshops and look at self publishing, look at traditional

  • publishing, and again, this is like 10 or 15 years ago at this point, probably close

  • to 16, something like that.

  • And I remember coming across quite a different number of opportunities where there was like,

  • write your book in a weekend.

  • Now I don't know if that was 100 percent true or that was the marketing, but my point is,

  • it doesn't necessarily have to take you so long.

  • And if writing the book is something that you just want to make happen, and you want

  • to set that goal, you strike me as the kind of woman, Betty, that when you make up your

  • mind to make something happen, girl, you are going to make it happen.

  • So one thing I want to suggest for you, do some research online.

  • Get those little hands typing, Google it up, and look at opportunities, book coaches, programs

  • for where, or even a ghost writer, that someone could help you pull this book out of you.

  • And maybe within a month, three months, or six months, you could be sitting with Betty's

  • book in your hand, sharing it with everybody that you know.

  • That's one thing.

  • If you feel like it would be more joyful for you to just crank it out little by little,

  • then you should just start waking up early or staying up late, whatever kind of sits

  • with your body's clock, and just start chipping away at this thing.

  • But I don't think you're conflicted.

  • When I'm looking at your question and I'm hearing you, it's like you just need to hit

  • the road and get it going.

  • And this job is going to take care of itself.

  • Three years is going to go by like that.

  • Yes.

  • Wow.

  • Yes.

  • She's going to have a sequel before that.

  • Yeah, like book number two is gonna be coming out.

  • I know that you had written to us and asked about like maybe a dog book.

  • Hell, if you want to write a dog book, woman, do it.

  • But, I think that you're clear, and I think you just need to sit your ass down, write

  • that damn book, and get this going.

  • Yeah, I think what I need is to have someone else say that to me.

  • Yes.

  • Well, that's true for many of us.

  • I just want to say that I will raise...

  • I love that Betty's laugh right now, but there's so many times in my life, too, I need somebody

  • to tell me exactly what I know in my heart.

  • But, why is it sometimes it's more powerful when you hear it from someone else?

  • Because I think like in our inner circles like everybody's always we're hoping they're

  • gonna be on our side and high-fiving us.

  • But, when it's from our outside circle you're like, "Okay, that's what I needed to hear,"

  • even though it's been said the same way.

  • Do you know what I mean?

  • Yeah, absolutely.

  • Yeah, it's-

  • So, Betty-

  • I need to go by my own motto and it's like, "Suck it up, buttercup!"

  • Ohhhh.

  • Suck it up, buttercup!

  • Yes, you just got some confetti thrown to you.

  • Suck it up, buttercup!

  • So, it sounds like you're doing real good, and it also sounds like you're gonna be sending

  • us a little followup email telling us about, I don't know, you're on like chapter seven

  • of your book.

  • We want to see some pictures of those dog treats so that we can continue to cheer you

  • on, Woman.

  • Oh yeah, well I've been posting a lot on Twitter today.

  • Yay!

  • @Kookaeez, K-O-O-K-A-E-E-Z.

  • K-O-O-K-A-E-E-Z.

  • All right, I love it.

  • Well, Betty, thank you so much.

  • Was this helpful for you?

  • It was awesome, totally awesome.

  • Yes.

  • I'm baking dog treats right now, actually.

  • Awesome.

  • All right, all right.

  • Well, we adore you and I can't wait to hear about your book.

  • Keep doing what you're doing.

  • I love your clarity.

  • I love your spunk.

  • Have a great rest of your day.

  • You, too, and I will send you a copy of my book when it's done.

  • Yes, please do.

  • Sure will, yeah.

  • Please do.

  • All right, Betty.

  • Talk to you later.

  • Bye-ee.

  • Okay, you, too.

  • Thanks.

  • Bye-bye.

  • Hello.

  • Hi.

  • It's Marie Forleo.

  • Hi, Marie.

  • How are you?

  • I'm so good.

  • How are you?

  • Okay, so tell us, is it Tamara, or Tamara, or something different?

  • It's Tamara, like in camera.

  • Thank you so much, Tamara.

  • We are so excited to talk to you today, and we are so hopeful that we'll be able to give

  • you some insight that can help.

  • So, tell us your question and we'll dive in.

  • Thank you, Marie.

  • I'm so excited to talk to you today.

  • All right.

  • So, on the episode Marketing Strategy: How To Write Copy That Turns Website Visitors

  • Into Customers, you talk about the Spotlight Method.

  • How can a graphic designer use this idea to shape their website content to attract amazing

  • entrepreneurs like yourself?

  • Also, I love your motion graphics on your latest episodes.

  • You have a talented designer.

  • Woo.

  • Okay, so Tamara, like camera, right?

  • Did I say that right?

  • Tamara.

  • Tamara, sorry.

  • Thank you.

  • This is why I need a team.

  • So, first of all, I just want to say thank you so much for bringing up that episode,

  • so for all y'all listening who haven't seen that episode you can Google it and watch it

  • 'cause it's real good.

  • Second, I just want to shout out to our design team, because we just redid all those graphics,

  • and we so appreciate that feedback, because it took us a long time and we worked really

  • hard.

  • So, thank you for noticing.

  • Yeah, of course.

  • So, for everyone who hasn't watched the episode, the short story is that in your business there's

  • only one thing that can be in the spotlight, it's either you or your customers.

  • What you want the spotlight on always is your customers, because for all of us in the world

  • when we're thinking about hiring anyone, buying any product or service, the narrative that's

  • happening inside our head is "What's in this for me?"

  • That's what we're all doing subconsciously, whether we realize it or not.

  • So, when we land on a website, while, yes, we're interested in perhaps that person, what

  • we really want is a solution to our problem, whatever we're struggling with.

  • So, just to give people some context.

  • So, for you, my friend, in terms of using that idea, the Spotlight Method, to attract

  • entrepreneurs to your design business, here's my recommendation.

  • Spend as much time as possible with the people that you most want to serve.

  • Ask them questions.

  • Find out their biggest pain points.

  • Find out the things that they're so frustrated with.

  • Discover what they have experienced before, perhaps with other designers that has just

  • frustrated them, left them feeling pissed off, left them feeling like they didn't really

  • get what they want, so that you can swoop in and start to address those problems, address

  • those dreams and those aspirations the moment they land on your website.

  • It will help inform your content in terms of what you actually write on that website;

  • If you choose to blog what you blog about; if you're on Social Media what some of your

  • posts can be about.

  • But, all of that insight in terms of attracting those entrepreneurs to you, my friend, is

  • gonna come straight out of their mouths, straight out of their hearts, and straight out of their

  • head.

  • The best way to understand that is to go talk with them.

  • So, few more things before I want to hear more from you.

  • You can talk with them in person, which that's the best way to form relationships with people.

  • But you can also listen and learn so much by creepin' online, going to places where

  • entrepreneurs hang out and seeing what they get disappointed about, or seeing what they're

  • asking questions about as it comes to their web design, and hearing like, "Gosh."

  • I'll tell you, before I found the design team I have now, specifically my creative director,

  • I remember feeling so frustrated.

  • I had gone through so many different designers trying to explain the ideas that I had in

  • my head that were both visual and aesthetic in nature, but also wanting to get someone

  • that really understood marketing, because it's not all about how cute it looks.

  • The shit has got to convert.

  • Nobody could get it.

  • Once I found the woman who I've been working with for almost a decade I swear to you it

  • was like a hallelujah moment, like sunbeams shot out of my eyes, I wanted to drop to my

  • knees, I was like, "Oh, god, I didn't know you could exist.

  • She's real, she's real."

  • Anyway, that's what your customers will feel like when you start to use their language,

  • and when you start to describe their problems and their aspirations almost better than they

  • can.

  • Wow, that makes so much sense.

  • Yeah.

  • So, when it comes to marketing copy, so the words that we use to communicate our message,

  • the best marketing copy comes out of your customer's head not yours.

  • By the way, I'm just saying this for everyone listening right now, and for you, too.

  • If you haven't gone through the free training at thecopycure.com, please go do that, because

  • it will help you start to get in this mindset and really teach you how to understand from

  • an emotional standpoint, a psychological standpoint, and then take all of that empathy and translate

  • it into words that make your ideal customers go like, "Holy shit, she exists.

  • Can I hire you right now?"

  • I got the honor of doing the free course already and it helped immensely already.

  • Good.

  • Good, good, good, good.

  • So, hopefully if some time, at some point in the future, please come take the full program

  • because it's fucking awesome.

  • When you're ready.

  • Absolutely.

  • Whenever it's right for you.

  • So, is that helpful for you, my friend?

  • It's so helpful, Marie.

  • Thank you.

  • I appreciate it.

  • Absolutely.

  • Little question for you.

  • Do you have entrepreneurs that you are either friends with or colleagues with, or people

  • that you can go just talk to, like go have some coffee, sit down with them, say, "Hey,

  • what's been your experience with designers?

  • Like, what's worked really well, and what, frankly, has been frustrating or disappointing

  • for you?"

  • You know, not yet.

  • I haven't formed a community like that yet.

  • Okay.

  • Well, I can tell you this.

  • Hopefully when we air this episode for all y'all watching and listening, we have a lot

  • of creatives and a lot of entrepreneurs that pay attention to the show, so hopefully some

  • people will be generous and start talking about, without tearing anyone apart, right

  • we got to be kind and we've got to be nice.

  • Hopefully, I'm gonna put a call out for people to talk about some of the things that they've

  • found frustrating when working with designers so you can dive into the conversations and

  • get to know some people, and start to learn what's gone wrong so you can be the solution

  • to some of those problems.

  • That sounds great.

  • Awesome, and Greg's here with me.

  • Greg, he's shaking his head.

  • Yeah.

  • Hi Greg!

  • Anything you want to share?

  • Yeah, thanks for asking this question, because you just gave me like 10 different ideas,

  • too.

  • I'm like, "Oh, my god, yes yes, yes."

  • Yeah, so ask those questions, because they're great.

  • We all need them.

  • Okay, good, good.

  • Awesome.

  • All right, Darling.

  • Well, thank you for watching the show.

  • Thank you for being a part of the call in show, and keep us posted on your growth.

  • Thank you so much, Marie.

  • All right, bye Darling.

  • Take care.

  • Bye.

  • So, sometimes here on Team Forleo we have these great conversations that happen actually

  • when the cameras are off, and that happened just a few minutes ago with Zach, and we all

  • talking about how as creatives, as multi-passionate entrepreneurs, one of the things that can

  • stop us is overwhelm and trying to get things perfect, right.

  • All of us do that.

  • I will raise my hand.

  • So, we're having this conversation and Zach came and said an approach that he's been using

  • lately that's really been helping.

  • I said, "Oh, man, we got to talk about this on camera," because if you're someone who

  • wants to get things done but you're like, "Oh, my god, I've got 50 million things to

  • do and they all have to be perfect, and I need to get it all exactly the way it should

  • be before I release it into the world," you should actually take a little page out of

  • Zachy's book.

  • So, Zach, what's your new method that we talked about?

  • It's a mantra.

  • It's a mantra.

  • And it's humble, shitty, good enough.

  • Humble, shitty, good enough.

  • I think it should be hashtag #humbleshittygoodenough.

  • The reason why I created this mantra is because I would get so overwhelmed with wanting to

  • like line up everything, make it perfect before I even got started.

  • Now I approach it with humility, humble, because I'm going at it for the first time.

  • It's gonna be shitty because I'm doing it for the first time.

  • Hallelujah.

  • On my first––

  • No matter what happens, even if it's shitty, it's good enough, because I got the first

  • one out.

  • Progress not perfection!

  • Good.

  • Boom.

  • Yeah.

  • I just thought that was awesome, right.

  • So, humble, shitty, good enough.

  • Humble, shitty, good enough.

  • Literally, I start to get that overwhelm, I start to think about too much.

  • Like, "No, just cut the piece of wood."

  • I make furniture sometimes.

  • "Just cut it.

  • Just cut the thing.

  • If you screw it up you can buy more wood."

  • Yeah.

  • No, I like it.

  • Thanks, Zachy, love you.

  • You don't want me to talk about it more.

  • Humble, shitty, kind.

  • I think we did it.

  • humble, shitty, good enough.

  • So there we have it, everybody, another episode of the MarieTV live call in show.

  • Now, as always, the best conversations really do happen after the episode over at marieforleo.com,

  • so go on over and leave a comment now.

  • Once you're there, be sure to sign up for our email list, and what are they gonna become,

  • Greg?

  • MF Insiders.

  • MF Insiders.

  • You will get instant access to an audio I created called, "How to Get Anything You Want,"

  • and who doesn't want that.

  • You'll also get some exclusive content, special giveaways, and some personal updates from

  • me that really I don't share with anyone else, except for maybe texting Greg every once in

  • a while, but that's a whole other story.

  • I get them in email updates.

  • Yeah.

  • Stay on your game and keep going for your dreams, because the world needs that very

  • special gift that only you have.

  • Thank you so much for watching and we'll catch you next time on MarieTV.

  • B-School is coming up.

  • Want in?

  • For more info and free training go to joinbschool.com.

  • Okay, I like to go fishing just to see Oprah.

  • I like it.

  • It's styled that way, actually.

  • And our audio guy is giving our designer the finger, and that's how it goes here on MarieTV.

Hey, it's Marie

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