字幕表 動画を再生する 英語字幕をプリント Hey, it's marie forleo and you are watching marietv the place to be to create a business and life you love and you know If you really want a business in life, you love my brilliant guest today has a new book that will help you create just that Simon Sinek has a bold goal to help build a world in which the vast majority of people wake up every single day feeling inspired Safe at work and fulfilled at the end of the day his first TED talk in 2009 rose to become one of the most watched TED talks of all time with over 43 million views and subtitled in 48 languages Simon is the New York Times bestselling author of start with why? Leaders eat last together as better find your why and his latest book the infinite game, which is available now Simon thank you so much for coming back on the show. It's nice to be back Congratulations on the infinite game as I texted you I absolutely loved it. It's brilliant. I am curious What was the inspiration to write this one? So all of my work is semi autobiographical, you know It's it's my own journey start with why I was born out of the loss of my own passion for the work that I did and the Rediscovery of it and I simply shared what worked for me with my friends and my friends had me shared with their friends and before you know, It it took on a life of its own and culminated in a book and a TED talk Leaders eat last was born out of as my career started to Grow, I started having trust issues with people simultaneously I spending time with folks the military and kept meeting people Who would they trusted each other with their lives, you know, we we have colleagues and co-workers They have brothers and sisters and I wanted what they had and I went to learn about them Wanting what they had and realized it wasn't the people. It was the environment. It wasn't supposed to be a book And this new book the infinite game My entire life I've been preaching a version of work in which we Or even just the way we live our lives in which we can wake up every morning inspired We can feel safe at work and we can return home fulfilled at the end of the day and quite frankly it gets tiring when? those in positions of authority or power or wealth Keep telling me I'm naive or stupid or that I don't understand how business works and when I discovered this little book called Finite and infinite games by James Carr see it completely Should have it was a world is flat moment I realized oh my god, the whole world is walking around thinking the world is flat and it's not it's round, you know And I realized I'm not the naive one who doesn't understand how business works they are and it gave me this wonderful Confidence that I am seeing the world through this infinite lens And and so it ended up becoming another book. It's just the journey So what I thought was interesting because I have read all of your books and I've really appreciated And gotten so much benefit out of all of them when I was reading this one I was like, oh, this is a new different version of Simon that I haven't recognized in his writing before in the tone Manure always brilliant always so smart There was an incisive 'no sand there was a bit of like a little fire and spunk. I was like this feels different Did you notice that while you were writing it? Oh, yeah, actually to tone it down a bit You know, I think I think what's so different about this book compared to the others is that the first two books I was making a case I made A case for this thing called the why and I made a case for this thing called a circle of safety. I made this case For that trust is environmental here. I'm not making a case for the existence of the infinite game James Carr See did that, you know, I explain the infinite game in the first couple pages and it's it's understood Hey, but it raises this interesting point which is we live in a world in which we are players and infinite games There's no such thing as winning marriage, you know, no nobody in the marriage is declared the winner And there's no winning and friendship and there's no winning global politics and there's definitely no such thing as winning business Right, but when we listen to the language of too many leaders They talk about being number one beating the being the best or beating the competition, but there's no such thing There's no such thing because we don't have an agreed-upon timeframe and we don't have agreed-upon metrics We get to decide the time frames in the metrics, so there can't be winners and so when we play with a finite mindset in the infinite game there's a few very consistent and predictable things that happen the decline of trust the decline of cooperation the decline of innovation and the eventual demise of the organization so The I wasn't trying to convince people to be of the infinite game it it simply answered the very obvious question Okay, if we're players in the infinite game and my entire life I've been taught to play the finite game and all of the pressures and standard business practices reinforce the finite game Then how do we lead in the infinite game? And that's what I wrote and it's it's not supposed to convince the people who think I'm naive or think. I'm stupid I don't understand the business how business works It's supposed to be a rallying cry for all of us who feel uncomfortable the way business is working yet We keep our opinions to ourselves because there are people who were way more senior and way Wealthier than we are so they must know something but it still feels uncomfortable and so I wanted it to be I Wanted it to be a rallying cry for all the people who just don't like the way it works They can't put their finger on it. They don't have the words for it, but they know something's wrong This can't be the way business should work And it's also to help us recognize who the finite players are because we have the right to know who is playing and Using our lives and our livelihoods to manage their books We have the right to know and so it's it's it exists for two reasons one is to be a rallying cry for those who who think there's a different or a better way and and a filter so that we can recognize who the finite players are so we can Change our behavior, or at least keep our guard up when we when we do business with them, yeah, I thought another Kind of frame that was so interesting was just as a self-correcting mechanism for ourselves, you know Because so much of society as you shared has kind of taught us We're playing an infinite game But we're really not and so if we find ourselves Veering off into that realm or finding ourselves feeling uncomfortable or running our business ways. Like we must be the best it's like Oh We can kind of do the check yourself before you wreck yourself thing and get back into another Entire frame of seeing the world and of behaving I thought one of the stories that was so illustrative And I was wondering if you could share it here was when you were speaking at an educational event For Microsoft and then speaking at an educational event for Apple because it's so beautifully illustrated This incredible contrast I didn't know it at the time but in hindsight, I see the difference in mindsets and it's a Basically, I spoken at an education summit for Microsoft and Apple a few months apart And as I sat in the audience for the Microsoft event The vast majority of the executives spent the vast majority of their presentations talking about how to beat Apple At the Apple Summit a hundred percent of the executives spent 100 percent of their presentations Talking about how to help teachers teach and how to help students learn one was obsessed with where they were going The other one was obsessed with beating the competition At the end of my Microsoft talk that gave me a gift. They gave me the news Zune when it was a thing. This was Microsoft's response to the IPod and this little piece of technology that they gave me was fantastic. I mean, it was really brilliant It was beautifully designed. It worked flawlessly. The user interface was simple and intuitive. It was really well done Anyway at the end of my Apple talk I was sharing a taxi with a senior Apple executive and of course I couldn't help myself I had to stir the pot and and I turned him and I said you know Microsoft gave me their new Zune and it is so much better than your iPod touch and he looks at me and he says I have no doubt and the conversation was over and basically, the infinite minded player understands that sometimes your product is better and sometimes their product is better and there's no such thing as Best, you know, there's a head and behind and the goal is not to beat your competition The goal is to last your competition and the only true competitor in the internet game is yourself How do we make our products better this year than they were last year? How do we make our culture stronger this year than it was last year. How do we Improve the quality of our leadership training and make it better this year than it was last year It's it's and we use we use the other players in the game as benchmarks for sure as worthy rivals But um, but we're not out to beat them or compete against them We're simply we're simply competing against ourselves, which is an entirely new way to understand our our place in the game Feels so much more free feels healthier. It feels more exciting When I was reading the book those were all of the emotions that filled me up when I was Imagining into an infinite game and also recognized in myself where in the past like oh Here's where I was playing a finite game. And here's why that felt really shitty Here's why you know it and just going like wow, I could look at this wonderful framework again Relationships like even outside of business obviously our careers and businesses where many of us spend the vast majority of our waking time But you can see it everywhere and that's why I think this is just so useful because it's so brilliant but we can use it in every facet of our existence you shared in the book when we play with an Finite mindset in the infinite game. We will continue to make decisions that sabotage our own ambitions Sure so you know every Business has a vision. Hopefully it's a proper vision and not just some goal You know to increase top-line revenues by X is not a vision It's just a goal a vision is something distant and idealized and something that's ostensibly unachievable But we devote our entire lives to working towards it to making progress towards it and the problem is when we play within a finite mindset we become so obsessed with the short-term and we become so obsessed with what everybody else is doing and we sometimes Change the course of our own strategy to respond To what one of the other players has done Sometimes getting angry when they have success And it makes us really really myopic in our view of of how to build a business and in the course of the time we will both waste the will and resources that are required to stay in the game the resources because we're gonna spend money needlessly on things that don't Matter and the will because it takes its toll on us and on the people who work with us It's tiring to work with people like that. Yes, and good people leave and so when you exhaust the will and resources of your own organization by necessarily you sabotage your own ambitions, you know, I I believe that that for the most part not always but for the most part Bankruptcy is usually an act of suicide It's an it's it's it's a it's a it's an inability to build structure it's and an ability to think tournaments and an ability to gnaw to build teams and For so many organizations, especially big ones success ones that go bankrupt They love to blame the market or a disruption But it was there an ability to to foresee that these things were going to happen because other people for soul for example Look at look at the struggles that the music industry is having these days With the rise of the Internet and yet it was a computer company that invented iTunes. Why not the music industry? It was Amazon that invented Amazon and the e-reader why not anyone from the publishing industry like they didn't even invent the Kindle, you know