Placeholder Image

字幕表 動画を再生する

  • Before we start I'm going to put the question timings in the description

  • below the video. I'm Karl Taylor and this is our top 10 most common photography questions.

  • Thanks to Squarespace for sponsoring this video. Now the reason

  • we're here is because I've just been out with been learning to fly this DJI

  • Hasselblad drone and we actually got some really cool shots here at sunrise

  • but we thought we'd take the opportunity to do these top 10 questions while we're

  • here. So let's kick it off. Question 1 - Can I use branded items in my portfolio?

  • The answer to that is yes but I would be careful and I say be careful because I

  • think most big brands won't mind you using their products in your portfolio

  • or on your website as long as you don't show them in a derogatory fashion so if

  • your work is to a good standard and you have the ability to show their items

  • looking really nice then I can't see they're really going to have issue with

  • it and a lot of top photographers do this, myself included we take pictures of

  • brands speculatively or brands that we haven't worked for we create amazing

  • images and then we basically publish those on our websites I've never got in

  • trouble for it and neither of any of my colleagues. Question 2: What's the

  • difference between the modeling lamp and the flash in a studio light? Now this

  • is something that confuses a lot of people that are new to photography when

  • you look at a studio light or you see a studio lighting setup you see all of

  • this continuous light shining in there you see light coming out of there and

  • then you see this burst to flash when the image is actually taken now people

  • are wondering well where did that flash come from well the answer is the flash

  • comes from the same place as where the continuous light is coming from in a

  • studio light you have what's called a modeling light sticking out and then

  • around it you have a flash tube so the modeling light is just there to allow

  • you to see what you're doing to see the image to see where the shadows are going

  • to see the shape of the light and then the flash fires when you actually take

  • the picture and that's the one that records the image so don't need to

  • confuse the two they're both coming from the same place.

  • Question 3: I want to set up a studio, what studio lights and

  • basic modifiers should I get? Well I'm gonna park that one for now because

  • we're doing another video on my top 10 accessories and a few

  • tips on studio photography so we'll include that in that video.

  • Question 4: How do i price my work? Well this one is always a little bit tricky because

  • people are unsure what to charge or how to work it out. Now in commercial photography,

  • we work on something called a day rate now your day rate is basically what you

  • charge for your eight-hour day and we also half that as well so we can charge

  • a minimum would be our half-day rate so most commercial photographers wouldn't

  • work for less than a half a day because the time it takes to set up the studio

  • get all the lights prepared and everything else. So base it on a day rate,

  • you need to work out what you're gonna charge for your day rate how much should

  • that be well commercial photographers day rates can range from anything from

  • maybe $500 to $1,000 right up to sort of $5,000 or more for some top

  • photographers maybe fashion photographers etc for their single day

  • so you have to work out where you sit in the market how good is your work how

  • good is your portfolio and what are your competitors charging that or as good as

  • you or at about the same standard.Once you know your day rate obviously your

  • work for a two day project is two days day rate charge

  • post-production rates though a charge usually at about 50 or 60 percent of

  • your day rate and prep and organization and organizing the shooting in

  • advance of the actual shoot is usually charged at about 50% of your day rate as

  • well so you've got your sort of pre-shoot rates and then your

  • post-production rates and then you've got your actual creative fee day rate

  • in there as well. Question 5: I'm looking to buy a new lens

  • which one would you recommend for landscape, portrait or product

  • photography? Okay let's deal with product photography first my most

  • commonly used lenses in product photography on my 80mm and my

  • 100mm. Those are both fixed lenses, prime lenses and that's on a

  • medium format camera. Now if that was on 35 mm full

  • frame that would be about 60mm and about 80mm

  • on a 35mm full-frame. Now those lenses people often ask me ... Well why don't you

  • use the the macro lens? And the reason is that the macro lens is a 120mm macro

  • and I find that focal length a little bit long for the type of product work I

  • do I want to be a little bit closer to my product I want to feel a little bit

  • more intimate with the products so that's why I go for the 80 or the 100

  • mil fix lens. For portraiture I use the 100mm fix

  • lens the same lens that I use actually for a lot of product photography that's

  • an F 2.2 lens that would be equivalent to about an 85mm 1.2 or 1.4

  • lens in the 35mm format and that's a great lens for portraiture but you can

  • use any lens from about 80mm up to about 135mm for portraiture but

  • remember the longer you go in focal length you might make people look a

  • little bit too chunky looking. For landscape work, my favourite lens in the

  • 35mm format is the 16 - 35 zoom that gives me the most versatility.

  • Question 6: What camera should I buy for beginner or for advanced or professional level?

  • This is a difficult one to answer because technology is changing all the time

  • we've seen cameras shift from film cameras medium format film into full

  • frame 35 mil digital crop sensor cameras we've got full frame sorry we've got

  • medium format digital and now where there's this whole advancement into

  • mirrorless cameras as well there's actually no difference between

  • mirrorless cameras and normal DSLRs in the full-frame 35 mil format they'll

  • both take exactly the same picture just one's got an electronic viewfinder and

  • no mirror the other one's got a mirror and you can see the image so don't worry

  • about that there's no quality difference between those two cameras.

  • My personal choice would always be to go for a full-frame 35 mil if you can

  • obviously some of the smaller sensors give you a more compact camera and

  • they're cheaper to buy and if you're doing sort of street photography that

  • may work well but if you're looking for shallower depth of field and more

  • versatility with the lenses than a full-frame 35 mil camera is probably the

  • format to opt for if you're not going for a medium format camera. I would

  • actually think about keeping your money and spending more of your money on your

  • lenses better optical quality equals better pictures in my opinion and less

  • money spent on gizmos on a camera that you're never gonna use think about

  • things like if the cameras got 15 frames per second or it's got about five

  • billion focus points are you really ever going to use those I usually focus my

  • camera in manual so some of these features that you'll pay for extra on a

  • camera body you may never use and you may have been better keeping your money

  • for lenses instead. Question 7: What is the best monitor to use? Do you calibrate

  • your monitor and how often? Well I use an EIZO monitor and I've also

  • got an ASUS monitor as well EIZO is the top brand of calibrated monitor that

  • they are quite expensive, I've got a 4k colour edge 31 inch monitor I

  • think it's about four or five thousand dollars so it's an expensive tool but

  • what that allows me to do is it allows me to see my work super super clearly in

  • super quality correct colors and then I feel confident when I'm handing that

  • work over to the client for a big ad campaign I feel confident that those

  • images have been delivered at the correct exposure the correct color

  • balance the monitor self calibrates about every 200 hours now less expensive

  • than the ISO are the maybe be NEC range the Asus range some of the Philips

  • monitors have entry-level calibrated monitors and then there's other brands

  • like Ben Q which are not familiar with but I believe you can calibrate so again

  • unfortunately it's one of the things you know you get what you pay for and you're

  • just gonna have to purchase the best that you can afford.

  • Question 8: I want to work as a photographer's assistant how do I do

  • this and what skills will I need? Well working as an assistant is really a

  • great way to gain experience and learn about photography, I've worked as an

  • assistant some of the top photographers that I know of all worked as an

  • assistant at some point. The best opportunity for you to get work as an

  • assistant to a good photographer is to make sure you've got some

  • extra skills in your repertoire because that will make you more employable an

  • assistant's job is basically to move lights around carry stuff, position

  • things, do what the photographer says while you while he's looking through

  • camera and follow his directions of what he needs. Now listen, pretty much anyone

  • can do that if they've got a bit of common sense about them but if you're

  • able to go into a studio and say look I've got assisting experience I know how

  • to change modifiers I know what tool the modifiers are I understand about f-stops

  • 10th of an f-stop color balance and all that sort of stuff but if you're able to

  • say in addition to that I'm also really good as a digital artist or I can do

  • really good Photoshop work or I can help you with video editing clips or any

  • other skill that you can basically sell yourself a little bit further that will

  • be useful to that photographer in their business so upskill yourself you're

  • going to increases your chances of employability. Question 9: How

  • do you market yourself and how do you market yourself when you use started out

  • in photography? Well things have changed a lot in the industry since I

  • started out I started out back in the days of film before even the internet

  • was a viable option now we've got Instagram social media websites and all

  • those things now they're all great platforms to show off your work but do

  • they really connect with your audience because basically someone's got to find

  • their way to your platform and to your social media space to know anything

  • about you and that's more difficult. Back in the day we used to send out printed

  • post cards, printed portfolios, printed brochures and we'd send those to art

  • directors all around the city and basically try to make appointments to

  • get and see them and you try to develop those personal relationships and the

  • very the very process of actually delivering something tactile like a

  • printed image or a bound portfolio makes people pay more attention. Back in the

  • day I used to have six really large leather bound or acrylic bound

  • portfolios and I'd have those couriered out to different art directors and then

  • a week later I'd have the courier collect those and then take them to

  • someone else so it was a little bit of an expensive marketing campaign but it

  • really made an impact now obviously your work

  • needs to be a really high standard don't forget the very fact that there's no

  • point marketing yourself if your work isn't really up there compared to your

  • competitors obviously the Internet and the other areas you can market yourself

  • on and in social media first sorry social photography like weddings

  • portraits that sort of stuff then social media and using your existing customers

  • to promote you can be a great way as well. Question 10: Where do you get your

  • ideas from? This is the last question actually a lot

  • of people look at some of my images and they think wow that's amazing where did

  • you come up with that idea well the truth of it is actually it's a lot of

  • the ideas I don't come up with at all some of the images that we work on for

  • advertising campaigns and clients and companies those come from the art

  • director or their marketing team and they basically give us a brief and mood

  • boards and ideas and sketches and they say this is what we want to try and

  • achieve and my job is just to execute it and make it look real and make it look

  • believable so a lot of those images the ideas are never the photographer's most

  • commercial advertising photographers are working and executing someone else's

  • ideas however fortunately with my education business at Karl Taylor

  • education comm we have lots of opportunities to create our own ideas so

  • I create images create concepts and create mood boards myself to execute

  • those ideas when I do that I do something called pre visualization and

  • that's where I sketch the image out and design the image and the very process of

  • sketching the image down and drawing it helps you develop those ideas further

  • you build mood boards and you build things up and I basically follow the

  • same process that we follow as if I was shooting for a client but I just go

  • through the procedure of doing the pre-visualization part myself

  • those were our top 10 most common photography questions as I said we're

  • gonna have another video with my top 10 accessories and some tips on studio

  • photography as well I'm Karl Taylor thanks for watching. This video is

  • brought to you by Squarespace from websites and online stores tomorr

  • cutting tools and analytics Squarespace is the all-in-one platform to build a

  • beautiful online presence and run your business

  • head to squarespace.com for a free trial and when you're ready to launch go to

  • squarespace.com/karl to save 10% off your first purchase of a

  • website or domain

Before we start I'm going to put the question timings in the description

字幕と単語

動画の操作 ここで「動画」の調整と「字幕」の表示を設定することができます

B1 中級

写真撮影の疑問にお答えします!トップ10の写真撮影の疑問にお答えします (Top 10 Photography Questions Answered!)

  • 1 2
    Henry 楊 に公開 2021 年 01 月 14 日
動画の中の単語