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  • Hey everyone this is Dane Bergen creator of the Rich photographer coaching series designed

  • to get better results for photography business owners and today what I want to talk about

  • is your database, now if you don't know anything about creating a database what I'm talking

  • about is a list of your past clients and a list of your past prospects that you can keep

  • in touch with in the long-term

  • Now if you're looking at your photography business as a long-term business which you

  • should be and increasing that business every year through different marketing strategies,

  • what you want to be doing is keeping a list of those past clients all the past clients

  • and all the past prospects you've had through your entire business career.

  • It's really simple to do all you the most basic way you can do it is just setting up

  • a spreadsheet in Excel or on Google Drive or you know Apple numbers whatever it may

  • be doesn't really matter, you just want to track the basic data points.

  • Things like clients name contact information the package they ordered if they were client

  • just small details like that so that in the future you can keep in touch with those people.

  • The reason being is because overtime people will forget who you are no matter how great

  • of a relationship you created in their session or whatever.

  • Over time people are just going to forget you if they never hear from you, it's the

  • same if you think back to primary school if you've been out of school for a long time

  • you might remember faces you know if you see someone at the shops or something like that

  • you kind of remember the face but you'll probably forget the name, and that someone who you

  • probably saw a lot through your schooling...

  • It's the same for your business people may have you know used you as a photographer years

  • ago but if they had to remember your name now they probably couldn't do it.

  • The way you can overcome that is why I just staying in touch with them every couple of

  • months if it's just by email or if once a year you go on the phone and just catch up

  • with them and ask and how they are if you sent things like birthday cards, Christmas

  • cards out all your past customers even for clients even if they've been you know they

  • have it worked with you for a number of years if every year they getting up birthday card

  • that Christmas card or just email, newsletters things like that just so that their remembering

  • your name every few months - then in the future when they do need a photographer again be

  • that for the same service you provided last time or another one they're going to to

  • then think of you, remember your name and be able to get in touch instead of - if you

  • hadn't stayed in touch or if you hadn't had your name in front of them every few months

  • though even though they remember that use the photographer they'll have totally forgot

  • your name and have no way of getting in contact with you so you can use the database in the

  • same way.

  • All you have to do is start collecting those you know that data and saving it on your computer

  • and then at certain points in the year like the slow season (for most photographers that's

  • during winter time) you can send different sales campaigns to try and bring in more clients

  • in those slow periods of the year for different services.

  • Alright, I want you to start collecting that data have a database and use that to stay

  • in touch with your past clients and your past prospects alright if you enjoy this video

  • and the ideas within it I'd love you leave a comment below, let me know how these videos

  • are helping you out and if you'd like more strategies just like this then you can check

  • out the info below the video.

  • Cheers, bye

Hey everyone this is Dane Bergen creator of the Rich photographer coaching series designed

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A2 初級

簡単なデータベースのトリックで写真撮影のスケジュールを埋める (Fill your photography schedule with a simple database trick)

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    Henry 楊 に公開 2021 年 01 月 14 日
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