to get better results for photography business owners and today what I want to talk about

is your database, now if you don't know anything about creating a database what I'm talking

about is a list of your past clients and a list of your past prospects that you can keep

in touch with in the long-term

Now if you're looking at your photography business as a long-term business which you

should be and increasing that business every year through different marketing strategies,

what you want to be doing is keeping a list of those past clients all the past clients

and all the past prospects you've had through your entire business career.

It's really simple to do all you the most basic way you can do it is just setting up

a spreadsheet in Excel or on Google Drive or you know Apple numbers whatever it may

be doesn't really matter, you just want to track the basic data points.

Things like clients name contact information the package they ordered if they were client

just small details like that so that in the future you can keep in touch with those people.

The reason being is because overtime people will forget who you are no matter how great

of a relationship you created in their session or whatever.

Over time people are just going to forget you if they never hear from you, it's the

same if you think back to primary school if you've been out of school for a long time

you might remember faces you know if you see someone at the shops or something like that

you kind of remember the face but you'll probably forget the name, and that someone who you

probably saw a lot through your schooling...

It's the same for your business people may have you know used you as a photographer years

ago but if they had to remember your name now they probably couldn't do it.

The way you can overcome that is why I just staying in touch with them every couple of

months if it's just by email or if once a year you go on the phone and just catch up

with them and ask and how they are if you sent things like birthday cards, Christmas

cards out all your past customers even for clients even if they've been you know they

have it worked with you for a number of years if every year they getting up birthday card

that Christmas card or just email, newsletters things like that just so that their remembering

your name every few months - then in the future when they do need a photographer again be

that for the same service you provided last time or another one they're going to to

then think of you, remember your name and be able to get in touch instead of - if you

hadn't stayed in touch or if you hadn't had your name in front of them every few months

though even though they remember that use the photographer they'll have totally forgot

your name and have no way of getting in contact with you so you can use the database in the

same way.

All you have to do is start collecting those you know that data and saving it on your computer

and then at certain points in the year like the slow season (for most photographers that's

during winter time) you can send different sales campaigns to try and bring in more clients

in those slow periods of the year for different services.

Alright, I want you to start collecting that data have a database and use that to stay

in touch with your past clients and your past prospects alright if you enjoy this video

and the ideas within it I'd love you leave a comment below, let me know how these videos

are helping you out and if you'd like more strategies just like this then you can check

out the info below the video.

Cheers, bye