Name: TEDx】私たち、コネクテッドジェネレーション。TEDxAthensでのDavid Shing (【TEDx】We, the connected generation: David Shing at TEDxAthens)
Uploaded: 2021-01-14T04:59:47.000Z
Duration: 13 min 59 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

I believe that we are the connected generation.

未来形

I'm going to spend the next 2 minutes with you to confirm that.

過去形

It's some thoughts and some ideas that inspired me

and I hope they're going to inspire you, so let's crack on.

There are 7 billion people on the planet, 50 percent of these, under the age of 30.

They have never known life without the internet.

What is really interesting to me there is 6 billion mobiles.

Out of these 6 billion mobiles, there is 1 billion of them are smartphones.

What's also intriguing, there is 57 percent of people,

rather speak to people digitally than analogue.

So picking up the telephone and calling somebody is cliché.

In fact if you were to call my desk phone in New York city today,

What's also interesting is 48 percent of us,

who have a smartphone have actually bought something.

What's really intriguing for me, is there are 2 billion people

and 70% of those people online like to read blogs.

Things have changed since I grew up in Australia. This is the country I am from.

I am one of ten kids. That's me on the left.

What's really interesting, is that at that age,

Mini moke indeed, my friend. My first car.

that's when I was able to actually have that freedom of expression.

There is something about them, that's sort of ridiculous.

There is a switch they came on and we sort of sometimes wonder

whether we can turn it off. This the world of the doer.

What is really interesting in my mind is that work and leisure

have now blended together to this thing called life.

And it's all the same. And we should enjoy that. No doubt.

How did we get here? We all started in this fragmentation world

of portals, blogs, aggregators and feeds and the rise of the mighty social network.

The social network my friend is not new. It's been around for many years,

but I don't care about the brands, I care about the themes.

These is going to be consistent over the time that we look at social.

Conversation, connectedness, openness, community, conversations, participations.

This is all we care about when it comes to social.

We very quickly move from the information age to the social age.

This is the image of the moment for me. (Laughter)

You've all seen this poster to your social accounts.

This sums up what is going on in social right now.

Alright. We are just one click away from our personal, most inner thought.

This idea of self-publishing, that consumers are now publishers, I love that.

Personal expression is the new form of entertainment.

What do we do online? We consume and share content.

The ways that you expect it to. We consume a lot of content.

Half the time we share it, half the time we consume it.

However, for brands it's been a land grab for likes.

Back in the day, before you and I could communicate,

we'd have to confirm my friend request. That was the skin in the game.

Today you can like my shoes, my belt, my pants, my bag

So we're going to see all these new verbs come out.

Well it's food, entertainment and restaurants. Why?

Because they already shop there, they love special deals

So they treat them like VIPs. Intriguing.

The country of Sweden said, "You know what,

why don't you actually own the Twitter account."

This is Burberry that said while mountains of people

are following us on twitter over the London fashion week.

Why don't we do something special for them.

They took photographs of the models and tweeted it out

before the likes of Anna Wintour got to see them.

That's the sort of stuff we are looking for.

Sandy. I mean, I live in New York City. My wife and I were victims of this,

But what we've all seen is the grownup social.

We all rush to the television, the newspapers, the radio.

We rush to social. Social kept us informed with family, with close friends

and kept the network of social closed. And kept it really unique for us.

We have been in the game of entertainment and information for a very long time.