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  • Hey, it's marie forleo and welcome to the marie forleo podcast today

  • We are talking with one of the most creative accomplished producers in the world

  • Sherry salata, and we're talking about her new book the beautiful

  • No, now if you don't already know sherry you are in for such a treat. Here's her bio

  • sherry salata is a writer producer and co-founder of the pillar life.com and

  • Co-host of the podcast the sherry and Nancy show her current ventures are the evolution of her 20 year career with Oprah Winfrey

  • Her action-packed days is an executive producer of The Oprah Winfrey Show were chronicled in the acclaimed docu-series

  • season 25 Oprah

  • Behind-the-scenes sherry has also served as co-president of Harpo Studios and own the Oprah Winfrey Network

  • She's been named one of Fast Company's 100 most creative people in business The Hollywood Reporter's women in entertainment power

  • 100 and the 2017 feminist press power Award winners sherry is a proud iowa hawk-i living happily ever

  • after in a magical town in Northern, California

  • Sherry salata, thank you so much for being on the marie forleo podcast woman

  • Marie I feel like this is the reunion of all reunions

  • Yeah, this this conversation has been a long time coming. I love and admire you so much

  • I have this memory of us. It was years ago

  • It was I believe at the right after the belief premiere and you were the one to ask me like Marie

  • Are you available on April 9th 2016 and I was like, I don't know but pretty much. Yes

  • sherry

  • Anything Sherry's asking me I'm gonna say yes to and I just I have this memory

  • without your super self session it was and you

  • Smile on your face and the warmth with which you invited me onto that stage. Like I will just never forget

  • How you've always treated me and I have so much love and respect for you. So I just wanted to say that to you and

  • Congratulations on this beautiful book the beautiful no and other tales of trial transcend this and transformation

  • I know I texted this to you, but you are such a killer writer and your storytelling ability. Oh my goodness

  • I'm so excited for folks to get their hands on this

  • Take me behind the inspiration behind this book. What's the why why this book? Why now?

  • Yeah, I mean

  • I think maybe my wise a little bit clearer now at the very beginning it was it was a creative venture

  • I had met a woman who?

  • launched an imprint with her per Collins who's my publisher and editor and she's in the middle of her life and she is

  • Like when I look at her life I go. Yeah, that's pretty cool

  • I she like started surfing at 40

  • so we kind of got each other and she felt like I had

  • This point of view and this perspective to share and then Marie off I went

  • For two years and and let nobody tell you that writing a book is easy

  • I mean, you know that the first year totally sucked and and I really I woke up, you know acro

  • There was a Christmas Eve over just over a year ago. When as I went to bed

  • I'm like I'm giving them their money back take your advanced back. I'm not doing this. Oh I'd who needs this?

  • This is way too hard. I don't really know exactly what I want to say. And then I woke up on Christmas morning

  • So this is this is a spiritual story

  • Christmas morning I wake up and I almost feel like it was my mom coming to me from the other side

  • he said do you know how many people would love a bona fide contract with a really good publisher and the

  • Opportunity to put words on paper and have people read them and I'm like, yes

  • There's many people and then I realized wow

  • What an amazing opportunity and if I so choose?

  • This can be a cathartic

  • Beautiful experience and and then all of a sudden it was so I had a great year writing it

  • Can I tell you how relieved I am to hear you say this because I believe people about my journey writing

  • Everything is figure out able which is not my first book, right the first book

  • I wrote was years and years and years ago

  • And I was so young and naive that I didn't know any better to be stressed, right?

  • I just sat down and did it by the way PS Josh reminded me. Oh, no, you stressed out over that one, too

  • You just forgot that you did. This one is different

  • But I want to say this to you sherry because I think it's important. You know, you are a

  • Brilliant writer and producer and you've been crafting stories for well over two decades and I consider myself

  • A pretty good person at what I do and I've been doing that his company writing these emails writing all the web coffee

  • You know creating programs being a teacher for almost two decades

  • And so I had this assumption I was like, well, I write all the time. It's gonna be a fairly easy process

  • I'm and meanwhile, I got my ass kicked right left and center by this book same thing

  • I had that thought I was like

  • You know do I really need to do this? And even though I didn't go very far down this thought train I

  • Absolutely considered I was like what would happen if I gave my advance back in just that whatever

  • The Oprah Talk, that's enough

  • But I want to say this for anyone listening who might be in the throes of writing struggling right now

  • You're hearing from two women who are accomplished at what they do and they found themselves thrashing around. Yeah

  • We you know, the best advice is keep going push through it. Just keep writing. Yeah

  • Yeah, eventually you do make it through that, huh?

  • So one of the things I love that you shared you said I had a dream come true career

  • But not a dream come true life. Can you tell us more about that Oh Marie. Oh my gosh

  • Well, that was my that was my really big Epiphany

  • So until until I had a moment until you know

  • The the first days after my Oprah career and I could I could kind of quiet myself for a minute and be like, whoa

  • It's like getting off of a speeding speeding train. That's you know, circled the globe

  • You know a million times and and and just say, okay, let's take a look at what we've created here

  • And that's when I had that that epiphany

  • That I had

  • Manifested a dream come true career, which believe me I wanted

  • I mean I didn't start with over till I was 35 years old

  • So I wanted a dream come true career and I had fully manifested that like what one of the most dreamy careers ever

  • But I had not manifested a dream come true

  • so there I am at 56 years old and

  • It's my life is completely lopsided

  • You know, I have all this achievement and all this accomplishment by you know

  • Cultural standards and my life itself, though

  • It's like all my little dreams are dried-up stuffed into drawers

  • and and virtually unlived and

  • Honestly Murray the only way I could take

  • a

  • sober

  • Truthful look at it was to find my tenderest. Most compassionate

  • Lens and my tenderest most compassionate voice and say okay girl. Let's go through it. How

  • have you done here and

  • Let's figure out what you really want

  • That's one of the things I find in my own work that can be one of the most challenging hurdles to overcome

  • For all of us is being able to identify and articulate

  • clearly what it is that we really want and

  • I love that he who found yourself in this space right after this mega career

  • And and let me I wanted to ask you this

  • Did you know?

  • Like I feel like sometimes in our lives when a big change is coming

  • We almost feel it like it's in the distance. You know what I mean?

  • We know it's coming, but it might not be ready yet

  • And I'm curious if you sensed, you know, you might have been so busy that you didn't feel or you didn't sense it coming

  • In terms of you know moving on to a next chapter

  • did you feel this big change in your life coming or was it one day that you woke up and sometimes your life just feels

  • Rearranged you're like I need to make a change. This is time for me to move on

  • yeah, I mean I absolutely could feel that a change was going to come I

  • Think about the conversations I I'd have with one of my BFFs Nance in my back yard

  • Like on our second and third bottle of Chardonnay

  • and and it was dreamy like it was like oh

  • Can you imagine if we started our own company and can you imagine and what would it look like?

  • And what would we do would we do storytelling would it be a media company?

  • We would do branding work and also Marie quite frankly. One of the things that was getting me. All riled up was

  • meeting you and Chris Carr and others like you who are

  • megawatt entrepreneurs, you know, like of course Oprah is an entrepreneur and but you know,

  • She you know to me that felt like lightning in a bottle

  • And then all of a sudden I meet you and I'm like well, she's running an empire

  • Wow, okay, and it's her own empire and

  • you know, I was just starting to get this this little bit of a feeling like

  • Of

  • Incompletion and that and that's still unconscious about you know

  • My might how what state my health was in what state my love life was in all the things that were

  • That were had really been not been tended to but yeah

  • I was starting to like some dreams were starting to bubble bubble up for sure. Yes. Yes. Yes

  • Yes

  • And I think that that's so important for all of us to hear and to recognize because all of us go through so many stages

  • in our life where we maybe start to feel or sense a change coming on and

  • That's scary

  • It's very scary because we get in these patterns and we have these habits in these ways of being and of course

  • You know with a career which for most of us is the largest part of our lives

  • It's where we spend the most time day in and day out to make a major change like that

  • It can feel really intimidating

  • And sometimes you almost don't want to hear that a change is coming some time share when I'm feeling questions for marietv

  • you know, it's really a

  • common

  • place to

  • Feel at a crossroads and to go my goodness even for someone who's built their own business

  • Sometimes they say I don't think I want this one anymore. I think I'm ready for something else

  • And what does that mean about me?

  • So that's why I think there's so much value in your story and there's so much value in the book that you've wonderfully put together

  • because what you're showing us is a path ahead of hope and of creativity and an adventure and of

  • What we might encounter when we start to listen to those whispers of our heart, right?

  • So one of the things I love too that you wrote in the beginning was just about how our culture

  • Looks at women once they get past 50, right right, even from a business perspective the business lense of advertisers

  • It's like wow, we don't really give an F about any woman, you know once she gets past fifty five

  • I forget you probably know the demo better than I do. But yeah

  • It's 254 and yeah, like 25 to 54

  • Is is the big sweet spot?

  • I just Marie honestly

  • I'm just gonna tell you that whether I have no data to support this but really big

  • Juicy leading and edge brands are going to toss that out the window

  • It's gonna be a psychographic

  • It's gonna be like, these are the attributes of the people we're gonna advertise to as opposed to their age

  • I'm just sure of it because it's so frickin archaic as

  • The problem is for the people in in my group in. You know, I I

  • dubbed it Nancy and I call it the middle of life because we like that better and

  • Because it's kind of like, whoa, you still have a whole nother half to create

  • Yes, but super important to even if you're even if you're super

  • If you're well-read and you're well-educated and you feel like you're you know your own mind

  • it's really important to make sure that

  • you discover which cultural messages have landed in your bones that you're not aware of and