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Hi. I'm Menny Chen and I cover the publishing industry.

The publishing market in Taiwan provides many

exciting opportunities for the US companies. The book market

in Taiwan is estimated about 1.3 billion

US dollars. With trade books making up about 60%

and educational and academic books

making about 40%. US companies

have dominated the market in Taiwan for over decades

in both licensed and translated books, and

imported academic and educational books.

Every year Taiwan publishes thousands of new

titles of trade books, and the US supplied about

50% of the demand. In recent

years, the business and sales of imported academic

digital databases created by the US company has been

booming, driven by the popularity of

internet and increasing alternatives

of electronic reading devices. And, the fastest

development of broadband infrastructure in Taiwan.

Local schools, libraries, research centers

and hospitals have conducted considerable purchases

of imported academic digital databases.

every year. Subjects in science, arts

technologies, e-journals and

e-libraries are in great demand in Taiwan.

For example, over 80% of higher education

schools in Taiwan have adopted academic

digital databases for its students, faculty and

readers. In total, the US

supplied about 60% of the market

of academic digital databases.

Since 2009 our office

organized USA Pavilion at the Taipei International

Exhibition in every early spring

to promote US books, magazines

publishers, authors, publishers services, and a variety

of e-content. During the book

fair, we provide services to US exhibitors

and participants to meet with potential

buyers and and to seek business opportunities.

Our services include matchmaking, single company

promotion, business facilitation, roll out

promotion events, and web promotion

The publishing industry in Taiwan

is open, mature and transparent.

Additionally, in many aspects, we consider the Taiwan

publishing market is a stepping stone to the Mainland China

We encourage US companies, publishers,

and agents to work with Taiwan companies to

cultivate and expand business into Mainland China.

For more information about our service,

I would like to invite you to visit our website, or send an email

to our office. We do look forward to working with you

to promote US publishing in the near future.

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