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  • Yusaku Maezawa please come forward.

  • Space X's first moon tourist, the 43 year old Yusaku Maezawa, is an online retail tycoon

  • in Japan.

  • He's also controversial, often portrayed negatively in Japanese media for flaunting

  • his wealth on social media.

  • And he likes to dabble.

  • He's a punk rock drummer... turned entrepreneur billionaire... turned art collector...

  • turned moon tourist.

  • And his secret to success:

  • Work Less.

  • This is how Yusaku Maezawa made billions by dodging cultural norms in Japan, grabbing

  • publicity through outrageous purchases and stunts.

  • Maezawa's recent purchase got him international attention for the first time:

  • A round trip ticket to the moon on Space X's new rocket called "Starship", which is being

  • designed to colonize mars.

  • He is, I think, the bravest person and most willing to do so.

  • Although he wouldn't disclose the price he's paying for the ride, Elon Musk said

  • Yusaku is funding a material percentage of Starship's estimated $5 billion development cost.

  • At some point he began to talk with Elon Musk about traveling to outer space.

  • We don't know the exact timeline, but he is the first passenger, he will be the first

  • private citizen to fly.

  • Dubbed the dear moon project, Yusaku says he will take artists and musicians of his

  • choice to, in his words, “inspire world peace."

  • I do think this a really big publicity stunt for Zozo.

  • Zozo is Yusaku's online clothing company.

  • It's what's made him a billionaire in his mid-30s.

  • Maezawa has said publicly, that he wants to become one of the top brands globally.

  • He expects to quintuple his market cap right now, to 50 billion dollars, within ten years.

  • And a lot of that will be driven by global expansion.

  • These ambitious plans are in contrast to his humble upbringing.

  • His dad was an accountant and his mom a housewife.

  • In a country known for conformity, Yusaku Maezawa has always sought to stand out.

  • It started in high school where he saw gloomy white collared workers, calledsalarymen

  • in Japan, commuting to work.

  • I always saw salarymen looking so unenthusiastic on the train.

  • That made me disheartened.

  • He skipped college, spent time in California

  • and later joined a punk rock band called Switch Style, which became popular within Japan.

  • When asked why he became a drummer, he said it's not so much that he loved playing on

  • the drums, it was just easier to join a band as a drummer, because drummers

  • were in higher demand.

  • You gotta start to see a pattern emerge that he's a commercially, kind of transactionally

  • driven person, even from an early age.

  • Shortly after joining the band, he started his companyStart Todaywhich sold imported

  • records via mail order in Japan.

  • Start Today became quite successful in selling records, and then moved on into clothes.

  • Yusaku was able to choose good music and good clothes to sell online, which is how the business

  • began to take off.

  • The online clothing website, calledZozotown,” is now Japan's go-to site for online fashion shopping.

  • In 2010 when profits started to really, really go up, and the company was approaching a billion

  • dollar market cap, he came out to an earnings press conference, in front of analysts and

  • investors, and he was dressed like a giant mushroom.

  • It was one of his first times to kind of grab the spotlight.

  • And his attention grabbing stunts have been getting increasingly controversial over the

  • past few years.

  • His social-media feeds are full of French wines, private jets, supercars, a Pablo Picasso

  • painting he purchased, and record-breaking works from American street artist

  • Jean Michel Basquiat.

  • The local media here is pretty relentless in how they attack him.

  • They say that he shows off his money, he stands for all the things that traditional Japanese

  • values, do not stand for.

  • Younger people generally love him.

  • They like someone who's open, they like that he's extremely active on social media.

  • Anytime I make a purchase, people just talk about the price and that I have so much money

  • but in fact i'm buying the passion and the history.

  • Yusaku said he plans to make Zozo a leading global clothing brand within a decade by revolutionizing

  • how people buy clothes online, beginning with this year's debut of a body-measuring outfit

  • called the Zozosuit.

  • The Zozosuit has allowed Maezawa to collect measurements of millions of people.

  • He says he can now predict the perfect clothing sizes from their sex, age, height and weight.

  • He plans to use that to become a world-leading clothing brand.

  • I mean not even Amazon has released anything like this, and they're the global e-commerce

  • leader and what better what to promote it than to jump on Elon Musk's rocket around

  • the moon so that everyone in the world knows who Yusaku Maezawa is?

  • In order to stay ahead of the curve, Zozotown is offering tech talent salaries of up to

  • 100 million yen which is an unusual move in Japan, where workers often take lower pay

  • in exchange for secure employment.

  • He's also encouraging employees to condense work and spend more time outside the office

  • pursuing all kinds of intellectual and artistic pursuits.

  • I think Yusaku's secret is that he knows what people want.

  • He just kind of gets it.

  • Whether Zozotown's new technology revolutionizes the way we shop online or not, the world will

  • have its eyes on Yusaku and Elon Musk in 2023, which is the estimated travel date for the

  • first ever tourist trip to the moon.

  • As far as me going, I'm not sure

  • Maybe we'll both be on it.

Yusaku Maezawa please come forward.

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エロン初の月面観光客はもう一人のエキセントリックな億万長者 (Elon's First Moon Tourist is Another Eccentric Billionaire)

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    林宜悉 に公開 2021 年 01 月 14 日
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