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Announcer: “Pretty important stuff, grass.
Behind every blade there's one of the biggest stories
in the world.”
Here's a big story for you:
the history of the American lawn.
Those rows of small green plants
that require endless upkeep, host
countless communal rituals, and, for many,
symbolize the pride of homeownership.
All this has made grass the most irrigated plant
in the country.
But pursuing the perfect lawn has led Americans
to dump millions of pounds of pesticides
onto their grass, some of which
can potentially leach into water supplies.
Gas lawnmowers and other equipment
have emissions that contribute to climate change.
All of this to create land that has
limited habitat potential.
But check this out.
Most of this grass wasn't always here.
It's not native to the United States.
So how did all this begin?
How do we get from pristine wilderness
to identical rows of manicured nature?
Let's start in the 1600s.
Europeans are colonizing America.
They bring farm animals.
Those animals love the local grass.
They love it so much, they consume it all.
There's no more left.
The animals start to starve.
So the colonists import foreign seeds
to grow new grass for the animals to eat.
Example: You know that famous Kentucky Bluegrass?
It covers sports stadiums and countless lawns —
not from Kentucky.
It's actually native to places like Europe and North Africa.
So the new foreign grass grows.
The colonies grow.
Tensions between the colonists and Britain grow.
Then there's a revolution.
And what's General Washington doing a month
after independence is declared?
He's writing home to his estate manager
about landscaping plans.
He's talking about things like flowering shrubs
and planting locust trees, making groves.
See, Washington and Thomas Jefferson
are die-hard fans of European landscape architecture.
The rich in Europe are building
great, sprawling lawns that have no agricultural value.
They're purely status symbols.
So Washington and Jefferson help popularize
these great lawns in America, but only
for those who can afford it.
And these lawns come on the backs of slaves.
Tools like these keep the grass groomed.
It's grueling, endless work.
Time goes by.
It's the early 1800s when there's
a big mechanical innovation in lawn care.
An engineer in southwest England
is working on machinery for a clothing mill
when he gets an idea.
Maybe the same mechanics at the clothing mill
could work for cutting grass.
He's right and files a patent for the first lawnmower
in 1830.
Lawnmowers reached the U.S. about 40 years later.
But for most of America, lawns still aren't all that common.
In her book “The Lawn,” author Virginia Scott Jenkins uses
this painting as an example.
The ground where these boys play
is covered with wildflowers and packed dirt.
There's no manicured lawn.
But by the 1870s, we also see American culture slowly
start to embrace lawns for the privileged masses.
Suburbs had begun to grow after the Civil War.
Some are designed with large, grassy areas.
They're inspired by new urban parks
with their own sprawling lawns.
Then there's the cultural impact of this highly
influential book from 1870, “The Art of Beautifying
Suburban Home Grounds.”
It tells wealthy suburbanites what
needs to be done to have the perfect lawn, in detail.
It also tells them that having the perfect lawn
is part of what makes a model citizen.
After all, the spread of railroads and streetcars
means more people are on the move for greater distances,
gazing out windows and possibly
judging the neighborhoods they travel through.
Then just before Christmas in 1871, a man from Buffalo, N.Y.
gets some good news.
His name is Joseph Lessler
and his patent application has been approved.
It's for the first sprinkler that
connects to a garden hose.
And garden hoses are only possible because cities
can now pipe water into individual homes
on a grand scale.
This is when the lawn care market becomes big business.
We see ads for mowers that are “easy to operate,”
“self-sharpening.”
The effectiveness of ads gets a boost from advances
in color printing and the advent of these so-called
trade cards.
They're basically like business cards.
They pop with color.
They advertise the hell out of lawn and garden products.
And as more people get flashier ads,
those ads change from simply selling tools
to selling ideas about the lawn's place in society.
Take a look at this trade card from around 1880.
What's it telling us?
It's selling a lawnmower,
that's obvious enough.
But look in the background.
There's people playing lawn sports.
It's a subtle hint that a well-kept lawn
can lead to good times, especially
for the wealthy, who can afford clothes like these
and a house like this.
In 1914, The Times publishes a short piece
about former President Teddy Roosevelt.
The news is he'd just mown his lawn for a day to take
a break from politics.
It just goes to show that even back then,
this idea of yard work as a relaxing pastime
is already becoming part of the culture.
By the 1920s, something else is becoming a big part
of American culture —
golf.
The U.S. Department of Agriculture
develops tougher, lower-maintenance grass
spurred by demands of golf courses.
So the grass gets better and more
people have lawns because all those
returning World War II veterans get low-cost home loans.
And there's more access to suburbs
because the interstate system is expanding.
Historian Ted Steinberg calls these rows of tidy lawns
an “outdoor expression of '50s conformitism.”
But that conformitism isn't meant for everyone.
“I moved here because it was a white community.”
“And we understood that it was going to be all white
and we were very happy to buy a home here.”
People of color often faced discrimination
when buying in these new suburbs.
Lawns become iconic symbols of an American dream that's
recognized by most, but attainable only to some.
Those who can, continue to chase the dream.
This graph, published by historian Virginia Scott Jenkins,
shows the number of lawn care articles appearing
in popular magazines over time.
The post-World War II lawn boom
is here, the beginning of the modern lawn care era.
Better technology brings more ways
to spend time and money to achieve the perfect lawn.
And so it continues.
So that's how we got here.
If you've ever had to spend your Saturdays mowing lawns,
there's a long list of characters you have to thank.
About five minutes into the video,
I mentioned this Times article about Teddy Roosevelt
cutting grass.
It's kind of wild that Roosevelt's lawn care was
considered news fit to print.
So just in case you're curious about this front-page news,
let me read part of it to you.
“Colonel Roosevelt refused to discuss politics today.
He got in a lot of good vigorous exercise.
For three hours he pushed a lawnmower about on the lawns
at Sagamore Hill, and the exercise did not seem to tire
him at all.”