My name is mean young and I may finally a mechanical engineering student who happens to be a huge music enthusiast.

I can't see any of you, so forgive me for no eye contact.

Well, today I'm very excited to share with you something I'm very passionate about music.

Well, not just music.

But today I'm going to talk about memory by music, a change you can make well today under the same off change.

I want you to change of perspective towards music and see how in return music can change the way you think today.

Let's not look at music as a form off entertainment or a subject of study.

Instead, let's look at music as a tool.

Nice.

So this tool I'm about to share with you today is very accessible, right?

And you don't even have to learn music to be able to use this tool, all right, And in terms of this tool, what you can do with it is that you can use it to your own advantage in terms off memory.

Now, to do that, you might be asking what this music have to do with memory now.

First, let's establish What are the elements that constitute music, right?

In most literature's, you will see that thes are the elements that define music all right, but for our purpose.

Today we'll be talking about rhythm and pitch, and later on we talk about a little bit about harmony and yeah, So, through examples, you see how the media today has evolved into an entity that perhaps the power off the power of human psychology to get messages across and through examples.

You will also see how we can use music to our own advantage in our daily lives, in the context, off memory.

Now, without further ado, let's move on to rhythm and bitch.

Now, here are the basic definitions off the terms.

So reason tells you how different sounds are spaced across time, whereas pitch tells you how you perceive the height off the note.

All right, now let me demonstrate what I mean.

So right here I have two clips that will be played at the same exact speed or temple as you call it.

No, the only difference is the way the notes are spaced.

So let's hear it.

So as we can see in the second clip the notes are more tightly spaced than the ones in the first clip.

So we can say that the second clip has a faster rhythm than the first.

And what about pitch?

Well, you can see in general for both clips.

The notes are getting higher and higher in pitch towards the end.

And now you might be sitting at your seats asking yourselves, What does this have to do it from memory?

Well, that's a story behind this.

So But a while ago, I was working for an engineering company as an industrial trainee and along with other employees, I wasn't allowed access to mobile phones, right.

And as millennial, not having a phone was a huge inconvenience for me.

And I believe for you guys as well, right, because I was so used to using, you know, my mobile phone to record information, and when I don't have that, it really meant a lot inconvenience to me.

So one day when I was working, something went wrong in one off the assembly lines, and upon performing some investigations, we found out that a whole batch off rubber gaskets were defective, right?

So part of my job was to record the part number off the rubber gaskets for further actions to be taken.

And then I realized, Oh, crap, I did not have anything to record the patent number with.

So what would you do in my shoes?

I mean, were you in my shoes?

What would you do?

Well, everyone, let's take five seconds and look at the number I'm about to show you and remember it for fights against.

I see how well you can remember it.

Okay, right.

How many of you say's It's a Please raise your hands A.

Anyone says he's a well be noise.

We'll see nobody.

That's amazing.

D right.

So what did I do?

Well, my musical sense kicked right in.

So I thought to myself, You know, after looking to the numbers, I was thinking, Why not?

At some spaces in between, as you can see, a pattern emerges, a rhythm emerges.

And what's more interesting about this rhythm is that it agrees with what's happening in the numbers.

So, for example, to eight shot shot long, 778 shot, shot long and so on and so forth.

So you see, by strategically assigning reason, toe a piece off information like that.

Remembering this information becomes much easier then just plenty repeating it over and over and over again.

In your heads?

No, just for the fun of it.

Let's do one more right again.

Five seconds to look the number and I see how well you do.

Really?

Right.

A anyone.

Eh?

Um what about B?

See right?

D this interesting, right?

We have all we have different responses for each answer.

Well, the answer is this.

Now, instead of using rhythm, let use pitch.

Now, how do we do that?

Well, let's assign a comfortably low pitch for the number one, for example one.

And the greater the number, the higher impeach it gets.

So we have 12345 and so on.

It doesn't have to be exact.

Right?

So then you see that zero at the back.

You know what?

Let's ignore it.

Whom?

Easy.

Anyways?

So what we can do now is we can do this.

We've assigned the pitch and try to do something further.

Let's at some reason like that.

And what does this sound like?

It is amusing yet amazing.

What we've done is we've and call that this string off information using musical rhythms and pitch such that the newly formed information makes much more sense than just the raw data itself.

Right?

So you can assign any rhythm, any beach, any favorite tune you like for this purpose, all right.

And it's particularly useful if you can only vaguely remember your let's say your full number or cart number.

So, for example, if you can't remember which numbers go into the blanks, you know if you can remember the tomb, you can definitely eliminate all the wow, that's nice.

Uh, I need that sling.

So if you could remember the tune, you can definitely know which ones which are the wrong ones and eliminate them.

And you finally arrived at the right numbers.

So, for example, Okay, okay, now let's move on to a slightly trickier topic off harmony.

Now, to make things simple, um, keeping simple.

Let's think of harmony as a layer cake, right?

Get happy Easter cake.

So to form the most basic harmony, what you need is a bass note to lower away at the base and then a certain and 1/5.

So you're three notes stuck together, right?

So harmony is essentially a combination off sounds played simultaneously to give meaning and direction in the music.

So using the Keck analogy, you know that's practically millions off varieties off cakes in the whole world.

And each of them has its own unique flavor that decides how you feel when you're eating them and after eating them right makes sense.

No, over there we have the most basic harmony.

We can go further by adding more layers.

You can even change the flavors.

So for each configuration there's this unique character that's associated to it and even for the same configuration, you and I, you and I, we have very different feelings towards it.

So using the cake analogy, these are my favorite kicks from secret recipe.

The one on the right diffuse light, a fuse thin.

If he was Harry, if he was comforting and you want it makes me wanna go Oh, you know, And the one on the left It is thick, it is moist.

It is rich.

It is.

It is associating, so to speak.

It doesn't make me go, uh, in Mexico, right?

And the same thing happens with harmony.

So software sometimes play away.

Someone play something like this you'd be say, Sounds sad, but to me it was some hopeful.

It sounded beautiful, right?

So to summarize, each harmony is unique and you decide how harmony feels like and sounds like to you.

All right, now moving on using these points, let me show you an example that is very relatable to Malaysians here.

Can anybody still remember the famous pizza had special delivery commercial?

How many of you remember that many, Right.

So can you tell me the full number two the delivery service?

Anyone?

Yes, great.

That's the Google.

And so well back then with Pizza Hut launch is delivery service.

They created a jingle that has been stuck in many off our heads for many, many, many years.

And yet how it sounds like 308 to side to side.

It's a special way Memories.

Right now the question is what makes it so them, Michael Memorable.

What?

Is it effective?

So three things are going on here.

Reason, bitch and harmony.

Now for the rhythm.

As you can see, rhythm is assigned based on the English pronunciation off the 1st 6 digits.

So 1 388 And what about the last four digits.

Well, since there are only two distinct numbers two and five, we can just assign one note for each of these numbers.

So to 5 to 5 to five.

Right?

And what about for the case off harmony?

Now let's take a look again.

A Z can see the same phone number is repeated multiple times using different harmonies as shown by the different colors on screen.

But this means that the same phone number is repeated multiple times using different emotional connotations.

Right, And this is one Miss is so effective.

It is just like listening to the same story repeatedly, multiple, multiple times only.

It is in a different language.

Every time is repeated, it is difficult to get any of the details wrong.

Now, the use off music to not only encode information but also to form a three way connection between a memory, emotion and music has seen an increased prevalence in recent years.

So, for example, when you hear this Spider Man and if you think if you listen to this LG now for the next one, I would like you to continue the complete the jingle ready 123 Right, So that's the point.

So music has changed the landscape off the culprit sector and apart for making, you know, huge impacts in the entertainment business.

And this has changed the way messages are related to the public.

And it is true masterfully crafted music that ideas are engraved into the consumer's minds effectively.

And this change here is bringing very promising results, increased profits and increased brand awareness.

These are all the results off.

You know, Engineers use off music in advertising.

Now, how do we use this in our daily lives?

Right.

So imagine this is the first time you're hearing these names.

For example, between in the phone call between you and your balls.

So maybe, um hello, minions.

So you'd be leading a team off four people Jenny, Alexander, Gary and Paul for Project A.

Brief them about the project by this afternoon.

No.

Since you're new to this company and you don't know any of these people, you think?

Well, maybe I was sending an e mail and thank you, remember?

Oh, crap.

I forgot to record their names.

So what should you have done?

Right.

So, you know, he should have and an extra one there.

And then you should have meat.

Paul Chaney, Alexander, Gary and call Jenny Alexander, Gary and Paul Jenny An example.

That's a very ridiculous example.

Well, what am I trying to sell them?

I'm trying to say is music can become a tool for us that can be exploited with whatever ways we can do.

And you don't even have to learn music specifically to be able to do that.

So, in fact, music exists everywhere in many different forms.

You know, the way you talk, where you run, the way you walk there, all physical manifestations off pitch and or rhythm.

All right.

And we have we humans have the ability to, you know, sick patterns in many different things in this world.

And it is this ability that is so powerful that it can be used to learn and retain new information.

And since music is just filled with patterns, why not?

We use our ability to our own advantage and use music toe aid in our memory.

You see this literally thousands and millions of possibilities.

Music can be exploited in this aspect.

This thing about it today we just cover pitch harmony and reason.

What about instrumentation?

What about texture?

What about tempo?

What about the different elements in music?

These are also known to have psychological effects on us.

Well, that's for another time for another session?

No, the question is, does it really work well?

Consider not only the future possibilities, but already existing applications.

You know, movie soundtracks, commercial jingles and advertisements.

Why do they work?

Well?

Studies have shown that we use the same parts of the brain that's responsible for memory and emotions to process music.

And according to the nearest psychologist, Dr Looks, Young Ki music is encoded in our brain by the perceptual memory system, which organizes audio in auditory information into rhythms and melodies.

So, in short, our brains organizes memories using pitch and memories.

Well, today I've shared with you a two that is as powerful as it can get, and it doesn't care whether or not you're good at music or not.

And if you're open minded enough to accept this new idea and change your existing ways, then this change is definitely worth making.

Even if you're skeptical about this practicality for a second, it's all right because it's not about finding the best method.

It's about the awareness towards other methods that exist that can achieve the same goal.

After all, it's our decision.

Whether or not change is needed.

Right now, the question is again.

Is it really worth to change?

To quote the famous Mr Henry fall, If you always do what you've always done, you always get what you've always got with you and my presentation.

I thank you all for being such an attentive audience.

I hope we have more time and thanks for coming to my text call.