Placeholder Image

字幕表 動画を再生する

  • - How do you scale a business through Instagram

  • when you have a struggling product or brand?

  • The man who helped create

  • some of the biggest names in fitness today

  • and one of the leading business coaches

  • for fitness professionals online, Vince Del Monte.

  • Dan Lok interviews Vince Del Monte on how he closes sales

  • through Instagram DMs and how he's helped dozens of clients

  • and business professionals scale their businesses

  • to six and even seven figures through Instagram.

  • - Talk to us maybe a little bit about,

  • 'cause I know you've got some creative ideas

  • about filling the Mastermind, selling high ticket.

  • Like when you told me about, oh, you're marketing

  • your Mastermind high ticket program through like Instagram,

  • I thought that was pretty interesting.

  • - Yeah, I built that entire Mastermind off of Instagram.

  • And I only started Instagram a year and a half ago.

  • - There you go.

  • - Like I didn't even have an account.

  • I didn't take it seriously at all.

  • - And your Mastermind group is now at 18,000?

  • - At 23.8.

  • - 23.8, so 23, 24k, right?

  • - A little less if they pay in full.

  • (Vince laughing)

  • - Okay, so now how do we do this?

  • Say someone has a high-ticket program,

  • they wanna utilize Instagram to sell them.

  • So what do you recommend?

  • - We found that conversions happen from conversations.

  • All right, and the most instantaneous place

  • to get those conversations started is in the DM

  • with people watching your stories.

  • Right now we're living in a golden era of Instagram stories.

  • You know, if you think about it compared to email,

  • what happens when you send someone an email?

  • Well, they opted in a long time ago.

  • They forget who you are.

  • You probably sent them some junk along the way.

  • Now you're not an invited guest but an unwanted guest.

  • - Like a spamming, like you're spamming, kind of.

  • - Yeah, but think about Instagram.

  • If you watch someone's story--

  • - You're there.

  • - Get your phone, you have to turn it on,

  • you have to scroll across, find them, press the button.

  • There's no distractions, you're going to them,

  • so it's a completely, knowing now who's on the other side,

  • people who want to follow you,

  • I think there's an opportunity to really connect

  • and every story I ever put out, well,

  • first of all, I did 90 second stories every single day.

  • I had a little simple framework.

  • Monday Motivation, Teaching Tuesday.

  • Wow Wednesday, which was featuring a success story.

  • Throwback Thursday, which was a lesson

  • I wish I learned many years ago.

  • Freedom Friday, which would be,

  • "Hey, look, I'm with Dan.

  • It's Friday and we're hanging out together

  • and this would never be possible

  • if I didn't invest in myself many years ago."

  • - Got it.

  • - Social Status Saturday, which was kinda something similar,

  • and then Sunday is Spiritual Sunday,

  • where I'm at church and I'll share

  • something that my pastor's sharing

  • and I'll kinda reframe the lesson.

  • - So that is second, kinda like your content calender.

  • Right, that is second. - Every day.

  • - Every single day. - Every day.

  • - A different theme, and then from there,

  • how do you transition into, like,

  • do you drive them to an application page?

  • Do you say swipe up?

  • - Initially, it was right to the counting link.

  • It was just, if you're ready to start

  • a successful and profitable online business,

  • you know, swipe up.

  • And we saw obviously change,

  • and now we're coming up with a quiz which is framed around,

  • "See if you're even cut out to be an entrepreneur,"

  • because really most people aren't, you know what I'm saying?

  • - Yeah, they don't have what it takes.

  • - No one has a clue what this whole world is about.

  • Right, everybody sees the car.

  • Everyone wants financial security.

  • This is the most insecure industry ever,

  • being an entrepreneur, the amount of risks you have to take.

  • - If you want financial security,

  • being an entrepreneur is not it.

  • - Yeah, yeah, right?

  • And personal trainers are the worst entrepreneurs

  • in the world because, you know,

  • they want to spend three hours in the gym,

  • they want to make their own meals,

  • they want to just be a big fish in a small pond.

  • So like, you're likely not cut out for this,

  • so why don't you take this quiz and find out

  • if you are, and if you're cut from the right cloth,

  • if you got the right DNA, then we'll set up a call,

  • and yeah, we do everything over the phone.

  • Everything's done on the phone, so.

  • - So from there, and so they fill out a little form

  • and then you get them on the phone.

  • - Yup, count on the app to on the phone,

  • and I did it for a year, longer than I should have,

  • and that was a part of the reason we connected.

  • You know, find a phone closer.

  • We've got a full-time phone closer now

  • and yeah, he's writing himself some great paychecks,

  • and we're mastering this.

  • It's incredible, Dan, how much money you can make

  • when you get good at this one thing.

  • My closer just text me

  • the other day for his side business.

  • He sells a $7,000 course which teaches people

  • how to get their first 100,000 Instagram followers,

  • and he's just mastered the ability

  • to take someone at rock bottom and overcome objections,

  • and just like, every coaching call is just a rope play.

  • It's getting better at that one skill.

  • Like, we're not building new funnels

  • and automation sequences,

  • and just like he's getting better at selling

  • and his income's going up.

  • It's almost too easy.

  • To just get better at one thing, that's it?

  • And that's what I did for a year and a half.

  • - So with talking about with DM,

  • with getting people on the phone,

  • with closing, which is awesome.

  • Like, I think that makes a lot of sense.

  • In terms of Instagram, swipe up,

  • they go to a page, they book a call, and you close them.

  • It's, again, like you say,

  • it almost sounds too simple, right?

  • It cannot be that simple!

  • Give me a 10 step funnel, you know?

  • Upsell, downsell, right?

  • - I'm not a complicated guy.

  • I build a seven figure business off the words no nonsense.

  • I thought I always aced my exams in high school.

  • 97's, 98's, I'd call home, I'd tell my mom,

  • and she'd go, "Awesome, son!"

  • I'd get my mark back, 62, 63, and I'm a simple guy.

  • I'm a simple guy, and I've discovered,

  • to multiply, you need to simplify,

  • and I feel like there's a lot of opportunity here

  • to skim a ton of cream off the top.

  • And yes, do you want to evolve beyond that?

  • But what's happened is now I have a full-time guy

  • that does the chat for me and from that,

  • I discovered the six C's to effective chat,

  • so we have a very specific way to take somebody

  • from top to bottom, increase trust,

  • qualify better, before we get on the phone.

  • So we kinda triage them off in a 10 minute conversation,

  • and now that's one of our most profitable places of ROI,

  • 'cause I get a guy in there who's DMing.

  • He builds them up, they're ready,

  • we get them to watch a ton of stuff, move 'em over,

  • phone closer closes, it's simple.

  • And because what I do is coach fitness business coaches

  • on how to have a high ticket coaching program themself,

  • when they see us do it on them,

  • they're like, "This works!"

  • And then we're basically teaching them how to do that

  • so that they can create some capital,

  • because people don't understand,

  • you can't build a business on credit cards.

  • - No, no, no.

  • - You know what I mean?

  • - That's not good.

  • - You gotta get some cash going,

  • but they don't have the funds,

  • so we have to show them these non-paid ways,

  • and we've discovered that virtually everyone

  • has about six figures in their ether.

  • Everybody has access to about, you know,

  • 25 to 50 people who will pay them

  • a couple hundred bucks a month,

  • which is immediately a six figure income,

  • so you don't have to do all these complicated strategies.

  • It's almost too simple, what we do, Dan.

  • You know, do a free give-away

  • and then boost it and then get people to raise their hand

  • who try and win it and then bring 'em into the DM, or, uh--

  • - So from the DM, then you kinda have the conversation.

  • We're not talking about spamming people, by the way.

  • - No.

  • - You have that conversation, asking them questions, right?

  • - The first question would be, "Hey Dan!"

  • And then wait for you to reply.

  • And then you come back and say,

  • "Hey, Vince, how's it going?"

  • "Hey, what kind of clients do you coach, Dan?"

  • "Oh, cool, cool, hey, yeah, awesome, good stuff.

  • "We coach lots of guys just like you.

  • "So what's the vision for your business?"

  • "Oh yeah, I'm trying to do this."

  • "Awesome, awesome, really good stuff.

  • "What's working, what's not working right now?"

  • So it's a real conversation.

  • "Oh, right on, right on.

  • "Anything you're struggling with?"

  • "Ah, yeah, I'm kinda struggling with that."

  • "Okay, good, good, yeah.

  • "We've got a lot of guys struggling with that.

  • "Okay, would like you some help?"

  • "Yeah, yeah, yeah, what do you guys do?"

  • "Well, we've got, you know..."

  • So we're just, it's literally like one sentence questions.

  • It's like the same thing on a phone call.

  • - Yeah, yeah, but you do it on a DM.

  • - Like, if you look at the conversations, it's like this.

  • - But this is not happening, like,

  • it could be a few days over, right?

  • - Yeah, sometimes it will, because we go back and forth

  • because our final question is after,

  • we've asked them, "Would you like some help?"

  • We say, "What would you like some help with?"

  • And they'll tell you two or three things

  • and that's how we start kinda sliding in our IP,

  • and the way I teach guys is

  • that you've gotta prescribe pills.

  • So if you're not sleeping well, I'm a doctor,

  • I'm gonna say, "You gotta get some magnesium threonate."

  • "Oh, magnesium threonate, that's my problem."

  • So every solution, just like you asked me

  • how do you make the money, we have a course

  • called Converting From Chat.

  • Oh, name your IP, right?

  • So we own everything that we teach,

  • and then, you know, someone says,

  • "Ah, I can't scale my coaching program.

  • "I don't know how, I can't increase my retention."

  • "Okay, we have to teach you how to unpack your IP."

  • "Oh, how do you do that?"

  • "We teach you coach-directed curriculum,

  • "not client-dictated chaos."

  • "Oh, what's that, what's that?"

  • "Oh, it's a module we have, you know..."

  • So we're peaking curiosity, we're naming our IP,

  • and we're letting them know we've got pills.

  • You're sick here, here, and here,

  • and just like a doctor, so we position ourselves

  • as a doctor and a leader, not as salesman.

  • So, hey, yeah, a doctor would say you need this pill,

  • you need this pill, and you need this pill.

  • And then our final question in that convo is like,

  • "Would you like some help?"

  • And if they say yes, then we say, "Cool, let's do this."

  • And then it's, "Let me introduce you to my..."