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  • Hi there, my name is Richard McMunn from the interview training company, PassMyInterview.com.

  • And in this tutorial, I will teach you how to pass a Public Relations interview. So if

  • you have a PR interview coming up with any company or organization from across the world,

  • I promise you this tutorial will make a big difference to your preparation. To achieve

  • that, this is what I am going to cover during this tutorial. I'm going to give you a number

  • of sample Public Relations interview questions, the kind of questions that I believe will

  • come up during your interview. I will give you suggested answers to those questions to

  • help you prepare for and pass your PR interview. I will tell you the qualities that you must

  • demonstrate during your public relations interview. And I will also give you further resources

  • to help you PASS. So, 4 positive reasons why you should stick around and watch this tutorial

  • from beginning to end. Now, before I get in to the public relations interview training

  • tutorial, a very warm welcome from me. My name is Richard McMunn. That's me there in

  • the center of the screen. I have been helping people for over 20 years now to pass their

  • interviews. I always do that by giving you top-scoring, unique answers you can't find

  • anywhere else. Please do hit the SUBSCRIBE button below the video and then you won't

  • miss out on any of the weekly training videos that I'm uploading. And I would also appreciate

  • your support if you gave the video a LIKE, that tells me you enjoy the content and I

  • will, therefore, create more for you. OK. Let's get into those (PR) Public Relations

  • interview questions and answers. The first question I want you to prepare for is, tell

  • me about yourself and why you want to work in PR? Now, my tip for answering this question

  • correctly is: it is very important that you mention the specific skills and qualities

  • you have that will benefit their company in your answer. And here's how to do that. “I

  • am very hard working, passionate about PR, enthusiastic and totally team-focused in everything

  • I do. My passion for public relations started many years ago, when a friend asked me to

  • help her market a new business she was starting. I quickly realized I had a passion and a skill

  • for public relations, and it was then that I decided to gain some relevant qualifications

  • and experience in the industry, to enable me to pursue a career that I very much love.

  • I want to work in PR because the skills and qualities I have are a perfect match for the

  • position. I am an outstanding communicator, I can work on my own initiative, I can prioritize

  • tasks and plan effectively, and I have a natural creative side that means I will always create

  • the most effective PR campaigns that are guaranteed to get results. Finally, I am a positive person

  • who thrives working in a pressurized environment, and if you hire me for this PR position today,

  • I feel confident you will start to see a positive return on your investment quickly. That is

  • a brilliant answer to that question! What I like about it is, it gets you off on the

  • right footing for the remainder of your public relations interview. So, the 'tell me about

  • yourself' interview question is pretty much guaranteed to come up, first of all. If you

  • give an answer like that, you then have the confidence to move forward for the remainder

  • of the interview. Now, you can either pause the video and take notes as I go along, or

  • if you want to wait, I will tell you where you can download my full set of Public Relations

  • interview questions and top-scoring answers. The next question is, why do you want to work

  • for us? Again, this is guaranteed to come up during your PR interview. Now, my tip is

  • most candidates will not have prepared an answer to this interview question. However,

  • this is your opportunity to show you have really looked into them and why they would

  • be an attractive organization to work for. Here is my suggested answer. “For the simple

  • reason that, in order to be good at public relations, you have to not only set very high

  • standards in the work you undertake, but you must also be one step ahead of your competitors.

  • During my research into your company, it quickly became obvious that you hire some very intelligent

  • people, you have a large base of impressive clients, and you also consistently achieve

  • great results from a public relations perspective. I have high standards too, and I only want

  • to work for an organization that wants to grow, develop and also provide the best possible

  • service at all times.” Again, that is a cracking answer! That, again, shows that you

  • are the STANDOUT CANDIDATE during the interview. I still have a number of questions to run

  • through, so don't go anywhere. But when you're ready, if you want to CLICK THE LINK in the

  • top right hand corner of the video, it takes you through to my website, PassMyInterview.com,

  • where you can download my full set of Public Relations interview questions and top-scoring

  • answers, including the ones that I'm covering here during the tutorial. But the next question

  • that I want to run through is, what are the different stages of a successful PR campaign?

  • My tip is, when responding to this interview question, be sure to provide clear and concise

  • steps that cover all aspects of how you would run and deliver a PR campaign, because that

  • will show that you can plan and organize your work effectively. Here is my suggested answer.

  • “I would start off by determining the exact goals and objectives of the campaign, including

  • the budget I had available. This part is vital, because if you fail to obtain a thorough brief,

  • the other stages will fail. The second stage is to know your target audience and where

  • they are located, both online and offline. Stage three involves setting audience objectives

  • what is the message we want to deliver, and how do we make that message crystal clear?

  • Stage four is where we develop strategies for the audience objectives and set definitive

  • tactics to achieve them. Stage five is where I would plan the activities of the campaign,

  • including definitive time scales for the deliverables. During stage six, I would assess and evaluate

  • the performance of the campaign by using the data and information available to meif

  • anything needed changing, then I would respond quickly and positively. Stage seven would

  • involve a thorough debrief in respect of the campaign achievements so we could continually

  • learn, improve and develop.” What I like about the answer is, you are using a 7 stage

  • approach and you can learn that in preparation for your interview, because if you sit there

  • and you are just thinking off the top of your head, it's going to be hard to come up with

  • a concise answer. Whereas, if you learn those 7 stages and you say… “stage one is…”

  • stage 2 is..” “stage 3, etc. etc”, then they will be more impressed with your

  • answer. Next question: if we run a PR campaign, how would you evaluate the success of the

  • campaign? My tip is, there is a very simple way of answering this interview question.

  • Within your answer, show you are someone who can work to a system that allows you to ensure

  • the successful performance of each campaign you run. “I would evaluate the success of

  • the campaign by determining whether or not the initial campaign objectives had been met.

  • Whenever I set up, run or manage a PR campaign, I always start out by determining the campaign

  • objectives. This then enables me to assess whether or not I have achieved the objectives

  • of the campaign. By following a set of processes, and by implementing a PR campaign system,

  • you are far more likely to achieve your PR campaign goals.” Next question, what's your

  • biggest weakness? This is a tricky, tough interview question that again, will come up

  • during your interview! Now, we have to be very careful when answering this PR interview

  • question. It is guaranteed to come up during your interview. And it's very easy to give

  • the wrong answer. Don't give a weakness that is a match for the job description. You'll

  • see that I do something quite clever with my answer that's coming up right now, and

  • I'll explain what it is after I've given you the script. Here we go. "I think I have two

  • weaknesses that I am trying to improve upon. The first is that I definitely struggle to

  • find a healthy work-life balance. As I stated at the start of the interview, I am very passionate

  • about my work and I often find myself working long hours which understandably can get tiring

  • at times. I am trying to strike a healthier work-life balance. The second weakness is,

  • I am sometimes impatient. This is simply down to the fact I am very much an action taker,

  • and somebody who wants to get things done quickly. Again, I am learning to be more patient

  • and to also use effective negotiation and persuasion techniques to get others to speed

  • up, which in turn helps me to get my projects completed.” Now, what is clever about that,

  • I have given two weaknesses, and you don't have to give two if you don't want to, but

  • I've given two. And although they are a weakness, they are actually also very much a STRENGTH

  • within PR. You know, you are working long hours. And also, you are impatient, you want

  • to get things done. In fact, impatience is one of MY weaknesses. I struggle sometimes

  • waiting for people to come back to me. I want to get things done really quickly. And that

  • enables me to achieve lots of things. Within public relations, that can only be a GOOD

  • thing! I think that's a great answer! You can either use both of them if they are applicable

  • to you, of course, or you can just choose one of them, if you want to. Don't forget,

  • if you want to download my full set of Public Relations interview questions and answers.

  • It's a PDF guide. You can have it in your inbox within two minutes from now. Click that

  • link in the top right hand corner of the video or go through to my web site, PassMyInterview.com.

  • Also, if you'd like to connect with me on LinkedIn.com, please do check the link in

  • the description below the video, and you can follow my LinkedIn.com connection link within

  • there. It is always great to connect with like-minded professionals. I hope you've enjoyed

  • that. Please don't forget to SUBSCRIBE and also hit the LIKE button. As I say, that tells

  • me you enjoy the content and I will then spend more time creating it for you. Thank you for

  • watching and have a brilliant day.

Hi there, my name is Richard McMunn from the interview training company, PassMyInterview.com.

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A2 初級

広報面接の質問と回答(PR面接をパスする方法) (PUBLIC RELATIONS Interview Questions & Answers! (How to PASS a PR Interview))

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    林宜悉 に公開 2021 年 01 月 14 日
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