And in this tutorial, I will teach you how to pass a Public Relations interview. So if

you have a PR interview coming up with any company or organization from across the world,

I promise you this tutorial will make a big difference to your preparation. To achieve

that, this is what I am going to cover during this tutorial. I'm going to give you a number

of sample Public Relations interview questions, the kind of questions that I believe will

come up during your interview. I will give you suggested answers to those questions to

help you prepare for and pass your PR interview. I will tell you the qualities that you must

demonstrate during your public relations interview. And I will also give you further resources

to help you PASS. So, 4 positive reasons why you should stick around and watch this tutorial

from beginning to end. Now, before I get in to the public relations interview training

tutorial, a very warm welcome from me. My name is Richard McMunn. That's me there in

the center of the screen. I have been helping people for over 20 years now to pass their

interviews. I always do that by giving you top-scoring, unique answers you can't find

anywhere else. Please do hit the SUBSCRIBE button below the video and then you won't

miss out on any of the weekly training videos that I'm uploading. And I would also appreciate

your support if you gave the video a LIKE, that tells me you enjoy the content and I

will, therefore, create more for you. OK. Let's get into those (PR) Public Relations

interview questions and answers. The first question I want you to prepare for is, tell

me about yourself and why you want to work in PR? Now, my tip for answering this question

correctly is: it is very important that you mention the specific skills and qualities

you have that will benefit their company in your answer. And here's how to do that. “I

am very hard working, passionate about PR, enthusiastic and totally team-focused in everything

I do. My passion for public relations started many years ago, when a friend asked me to

help her market a new business she was starting. I quickly realized I had a passion and a skill

for public relations, and it was then that I decided to gain some relevant qualifications

and experience in the industry, to enable me to pursue a career that I very much love.

I want to work in PR because the skills and qualities I have are a perfect match for the

position. I am an outstanding communicator, I can work on my own initiative, I can prioritize

tasks and plan effectively, and I have a natural creative side that means I will always create

the most effective PR campaigns that are guaranteed to get results. Finally, I am a positive person

who thrives working in a pressurized environment, and if you hire me for this PR position today,

I feel confident you will start to see a positive return on your investment quickly. That is

a brilliant answer to that question! What I like about it is, it gets you off on the

right footing for the remainder of your public relations interview. So, the 'tell me about

yourself' interview question is pretty much guaranteed to come up, first of all. If you

give an answer like that, you then have the confidence to move forward for the remainder

of the interview. Now, you can either pause the video and take notes as I go along, or

if you want to wait, I will tell you where you can download my full set of Public Relations

interview questions and top-scoring answers. The next question is, why do you want to work

for us? Again, this is guaranteed to come up during your PR interview. Now, my tip is

most candidates will not have prepared an answer to this interview question. However,

this is your opportunity to show you have really looked into them and why they would

be an attractive organization to work for. Here is my suggested answer. “For the simple

reason that, in order to be good at public relations, you have to not only set very high

standards in the work you undertake, but you must also be one step ahead of your competitors.

During my research into your company, it quickly became obvious that you hire some very intelligent

people, you have a large base of impressive clients, and you also consistently achieve

great results from a public relations perspective. I have high standards too, and I only want

to work for an organization that wants to grow, develop and also provide the best possible

service at all times.” Again, that is a cracking answer! That, again, shows that you

are the STANDOUT CANDIDATE during the interview. I still have a number of questions to run

through, so don't go anywhere. But when you're ready, if you want to CLICK THE LINK in the

top right hand corner of the video, it takes you through to my website, PassMyInterview.com,

where you can download my full set of Public Relations interview questions and top-scoring

answers, including the ones that I'm covering here during the tutorial. But the next question

that I want to run through is, what are the different stages of a successful PR campaign?

My tip is, when responding to this interview question, be sure to provide clear and concise

steps that cover all aspects of how you would run and deliver a PR campaign, because that

will show that you can plan and organize your work effectively. Here is my suggested answer.

“I would start off by determining the exact goals and objectives of the campaign, including

the budget I had available. This part is vital, because if you fail to obtain a thorough brief,

the other stages will fail. The second stage is to know your target audience and where

they are located, both online and offline. Stage three involves setting audience objectives

– what is the message we want to deliver, and how do we make that message crystal clear?

Stage four is where we develop strategies for the audience objectives and set definitive

tactics to achieve them. Stage five is where I would plan the activities of the campaign,

including definitive time scales for the deliverables. During stage six, I would assess and evaluate

the performance of the campaign by using the data and information available to me – if

anything needed changing, then I would respond quickly and positively. Stage seven would

involve a thorough debrief in respect of the campaign achievements so we could continually

learn, improve and develop.” What I like about the answer is, you are using a 7 stage

approach and you can learn that in preparation for your interview, because if you sit there

and you are just thinking off the top of your head, it's going to be hard to come up with

a concise answer. Whereas, if you learn those 7 stages and you say… “stage one is…”

“stage 2 is..” “stage 3, etc. etc”, then they will be more impressed with your

answer. Next question: if we run a PR campaign, how would you evaluate the success of the

campaign? My tip is, there is a very simple way of answering this interview question.

Within your answer, show you are someone who can work to a system that allows you to ensure

the successful performance of each campaign you run. “I would evaluate the success of

the campaign by determining whether or not the initial campaign objectives had been met.

Whenever I set up, run or manage a PR campaign, I always start out by determining the campaign

objectives. This then enables me to assess whether or not I have achieved the objectives

of the campaign. By following a set of processes, and by implementing a PR campaign system,

you are far more likely to achieve your PR campaign goals.” Next question, what's your

biggest weakness? This is a tricky, tough interview question that again, will come up

during your interview! Now, we have to be very careful when answering this PR interview

question. It is guaranteed to come up during your interview. And it's very easy to give

the wrong answer. Don't give a weakness that is a match for the job description. You'll

see that I do something quite clever with my answer that's coming up right now, and

I'll explain what it is after I've given you the script. Here we go. "I think I have two

weaknesses that I am trying to improve upon. The first is that I definitely struggle to

find a healthy work-life balance. As I stated at the start of the interview, I am very passionate

about my work and I often find myself working long hours which understandably can get tiring

at times. I am trying to strike a healthier work-life balance. The second weakness is,

I am sometimes impatient. This is simply down to the fact I am very much an action taker,

and somebody who wants to get things done quickly. Again, I am learning to be more patient

and to also use effective negotiation and persuasion techniques to get others to speed

up, which in turn helps me to get my projects completed.” Now, what is clever about that,

I have given two weaknesses, and you don't have to give two if you don't want to, but

I've given two. And although they are a weakness, they are actually also very much a STRENGTH

within PR. You know, you are working long hours. And also, you are impatient, you want

to get things done. In fact, impatience is one of MY weaknesses. I struggle sometimes

waiting for people to come back to me. I want to get things done really quickly. And that

enables me to achieve lots of things. Within public relations, that can only be a GOOD

thing! I think that's a great answer! You can either use both of them if they are applicable

to you, of course, or you can just choose one of them, if you want to. Don't forget,

if you want to download my full set of Public Relations interview questions and answers.

It's a PDF guide. You can have it in your inbox within two minutes from now. Click that

link in the top right hand corner of the video or go through to my web site, PassMyInterview.com.

Also, if you'd like to connect with me on LinkedIn.com, please do check the link in

the description below the video, and you can follow my LinkedIn.com connection link within

there. It is always great to connect with like-minded professionals. I hope you've enjoyed

that. Please don't forget to SUBSCRIBE and also hit the LIKE button. As I say, that tells

me you enjoy the content and I will then spend more time creating it for you. Thank you for

watching and have a brilliant day.