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  • KARL ROVE: Politics has constantly been changing.

  • DAVID AXELROD: It's exhilarating.

  • It can be exasperating.

  • Truth is that Karl and I don't see eye to eye on some things.

  • We'll just keep this between us,

  • but I actually like the guy.

  • There goes my career.

  • KARL ROVE: Reagan used to say that our American democracy was

  • always one generation away from extinction.

  • DAVID AXELROD: We're more polarized now than ever.

  • That's understandable.

  • We're in a tribal moment.

  • DAVID AXELROD: In a great campaign,

  • you have a very clear sense of what it's about.

  • KARL ROVE: A lot of the campaign is going

  • to depend upon the message.

  • Donald Trump was the anti-Obama.

  • He held himself out as, I'm going to take a brick

  • and throw it through the plate glass window.

  • Mission accomplished.

  • If you're in a campaign and you don't

  • believe you're going to make a mistake,

  • you're in the wrong business.

  • The lesson is, when you're attacked,

  • respond, impeach the charge, and then go back on the offensive.

  • I have as much experience as Jack Kennedy did.

  • Senator, you're no Jack Kennedy.


  • KARL ROVE: Pow!

  • Right there.

  • These are battles of definition.

  • KARL ROVE: Each candidate's trying to say,

  • I'm the answer to your question in this election.

  • DAVID AXELROD: Exactly.

  • It's a performance.

  • And look at the campaigns in the 19th century.

  • And they were brutal.

  • They just weren't on television.

  • The one corrective in a democracy is the vote.

  • Our moment is now.

  • KARL ROVE: If you've never been involved in politics,

  • don't be afraid to get started.

  • DAVID AXELROD: It is really important

  • to be agents of change.

  • KARL ROVE: Politics is a wonderful, noble profession,

  • and it ought to be the passion of every single American.

  • DAVID AXELROD: If you want change, this is your choice.

  • Well said.

  • DAVID AXELROD: I'm David Axelrod.

  • KARL ROVE: I'm Karl Rove.

  • BOTH: And this is our MasterClass.



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デビッド・アクセロッドとカール・ローヴが教えるキャンペーン戦略とメッセージング|公式予告編|MasterClass (David Axelrod and Karl Rove Teach Campaign Strategy and Messaging | Official Trailer | MasterClass)

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    林宜悉 に公開 2021 年 01 月 14 日