Name: 政府とのトラブルに巻き込まれた時 (That Time I Got In Trouble With The Government)
Uploaded: 2021-01-14T10:36:48.000Z
Duration: 6 min 39 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

I got an email a couple of weeks ago, asking:

動名詞

how do you get started making stuff online?

現在進行形

if you have zero followers, zero subscribers, zero anything,

The first time I tried to answer that question,

But with another decade and a million subscribers under my belt since then,

I can at least tell you the rules that I've worked by for the last 15 years or so,

not just for YouTube, but for anywhere online.

The short answer is: you just make stuff.

the best way to tell that does not start on an incredibly rainy Scottish island.

I've been making stuff for the internet pretty much all my adult life.

I had a few decent hits when I was younger,

viral web pages and games and short videos

that were forwarded on through email in the days before social media.

But those were one-off bolts from the blue,

they were nothing you could base any sort of career on.

When I was 19, the British government mailed a leaflet out to every home in the country.

and it gave some pretty obvious advice on what to do in the event of a disaster.

There was a lot of cynicism about that leaflet,

it was mostly seen as a waste of the taxpayers' money.

The government also put up preparingforemergencies.gov.uk.

They forgot to register preparingforemergencies.co.uk,

so I bought the domain, copied their web site,

changed all the text to be really sarcastic,

sent it off to a few friends, and went to bed.

That sort of joke was still new and exciting in 2004.

I'll be honest, it hasn't aged well since then.

This was before social media, way before smartphones.

Facebook had only just got its first round of investment,

and it was only open to a few US colleges.

That joke was being forwarded by email from person to person to person,

And the feedback that I was getting was by email.

Anyway, when I woke up the morning after,

okay, I was a student, so it was probably the afternoon after, but,

I had some emails from friends saying 'that's quite funny'.

And so I had some messages from people I didn't know saying 'that's quite funny'.

And then there were some messages from people whose email addresses ended in .gov.uk,

saying, 'that's quite funny, it's doing the rounds of the civil servants'.

And then there was a message from someone in

the government department responsible for the original leaflet,

And it turns out that while mocking the government is a reasonably good gag,

mocking the government and then having the government not find it funny,

At least in countries where you can get away with it.

That takedown request meant that the news got interested,

and this went all over the country, as in,

national newspapers and local television coverage.

And it was just a quick joke that I'd put together in an hour or so because… well,

because the alternative was not doing it.

Preparing for Emergencies was the first demonstration I had

of a principle I now know and have worked with for years:

that the chances of a project succeeding aren't really coupled

to how much time, effort and money you've spent on it.

And it can often seem like the opposite is true. You'll see people complain

that the thing they've poured all their heart and soul and effort and time into,

but something quick and dirty that they slapped together has become popular.

And maybe that's true, maybe that is how it works sometimes.

But I would bet that, like me, anyone with that complaint

has made loads and loads of quick and dirty things.

It's just that they didn't care as much about those quick and dirty things,

If you spent ten dollars and one hour on an idea, it is likely to fail.

But if you spend a million dollars and a year on an idea, it is still likely to fail.

There's an old adage called Sturgeon's Law: “90% of everything is crap”.

I realise that isn't what Theodore Sturgeon actually said,

it's been cut down a bit over the years, but the idea holds.

and his reply to the idea that “90% of science fiction is crap”, was yes, it is,

but only because 90% of everything is crap.

And sure, something that's spent months being polished

might have a slightly better chance of survival:

but the odds are still against you. Instead of polishing,

you could spend those months shoving out ten or twenty or a hundred ideas,

and each one of those projects is a new roll of the dice.

And each one of those projects is something you learn from,

something that helps make the next roll of the dice just a little more likely to succeed.

Of course, this is all assuming that your definition of success involves being popular

These days, I know that I could probably make a lot more money

and save a lot of effort if I just stood in front of a green screen

and monologued about “Incredible Facts About Cartoon Series You Won't Believe”

or “Ancient Mysteries 'They' Don't Want You To Know About”.

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政府とのトラブルに巻き込まれた時 (That Time I Got In Trouble With The Government)

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awesome

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