Name: 100万回シェアされたクイズ (The Quiz That Was Shared A Million Times)
Uploaded: 2021-01-14T10:36:27.000Z
Duration: 8 min 28 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

程度の副詞

The camera angle is going to be a little strange on this one, sorry.

I'm on the sleeper train from London to Scotland,

Tonight, this train is going to roll through the English Midlands

and up through northern England, and while we're on our way,

I'd like to tell you the story of one of the biggest online hits I've ever been involved in.

The north-south divide is an important thing in English culture.

If you're northern, you're supposed to be proud of it:

industry, school of hard knocks, saying 'bath' instead of 'baath'.

And if you're southern, you're supposed to be proud of…

You'll see it in the northerners who move down to London, in the south, for jobs.

Complaining about the price of everything down there,

about how you can't decent chips-and-gravy,

and about how for some reason the locals insist on wearing a big coat outside when it's cold.

I mostly grew up in the Midlands, so both sides hate me.

My point is: the idea of being 'northern' or 'not northern'

is relatable for a lot of the people in this country.

In 2013, I was working for a website called 'us vs th3m',

and my job was to make web toys and games quickly.

So when one of our team came up with an idea for a 'How Northern Are You' quiz,

Occasionally, you might get an idea that arrives fully formed in your head,

Generally, I get those ideas when I'm in the shower,

when I'm not really thinking about anything,

when my mind's got time to start putting together everything I've been thinking about

It's usually a really good plan to act on those ideas

if you're lucky enough to get one of them.

But as far as I can remember, this was not one of those ideas.

All the team suggested questions; we tested them on the folks around us.

And rather than just using a regular question-and-answer system for the quiz,

I coded up a full-screen game called the “North-O-Meter”

that would give you a big arrow that swung north and south

depending on the answers to your questions.

Another one of the team suggested that, as well as giving you a percentage,

it should give you a result that places you somewhere in the country,

It was maybe a day's work to put that all together.

Most importantly: the game had a big button that let you share your results.

Now, I should point out that we weren't doing any data harvesting here.

we weren't asking people to log into Facebook and share their details with us,

we were just using the standard, simple sharing template

Our mission was just to get people to visit our site, to visit our projects,

Our job was, literally, to try and be popular on the internet,

and asking people to log in would have got completely in the way of that.

See your friends, on Facebook or Twitter or whatever, share their result,

find out your own, share it onwards. That was our goal.

We knew we'd got a hit pretty quickly, but the numbers kept rising, and rising, and rising.

At one point, we had 13,000 people playing this at the same time,

By four days in, it had been shared on Facebook a million times.

A million people had decided that they were going to click the button

No matter if you were northern or southern, proud of it or not proud of it,

that quiz gave you something that you were probably willing to share.

Now it helped that we'd spent a while  calibrating the questions and answers,

bouncing cultural references and results back and forth until everyone

had something they were at least happy with.

But lots of people told us that their result had identified the actual city they lived in,

which was basically just a lucky guess, but somehow it seemed better than that,

And anyway, if it gave you a result you didn't like,

if it was too southern or too northern or wrong,

that was still fun enough that you might want to share the results.

We estimated that, even if they hadn't clicked through a link,

the name of it had still been seen by about 10% of the British population.

It was the biggest thing we'd ever made, and, if I remember right,

it was the biggest thing we would ever make.

The secret to success there was connecting with people:

provide something they're interested in and give them a reason to show it to others.

That is the same reason that people put faces in YouTube thumbnails.

Around the same time as the North-O-Meter went out to the world,

my YouTube channel was starting to see some traffic.

For years, I'd been ignoring YouTube's advice about building a channel,

about regular uploads and brand identity,

and I'd just used it as a dumping ground for any of my projects that happened to include video.

Usually, they were projects without my face in them.

I was just an anonymous British voice in the background,

but in the year or two before that, I'd started appearing in vision.

And I'd been doing some videos with a channel called Computerphile,

who were already doing some pretty good numbers,

and they were happy to link their audience to my channel.

Collaborating with others has to be mutual,

but that isn't just about subscriber counts or about money:

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100万回シェアされたクイズ (The Quiz That Was Shared A Million Times)

present

audience

perseverance

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