Name: 広告起業家はドラゴンズの土壇場での逆転劇が信じられない！？| ドラゴンズデン｜BBC (Advertising entrepreneur can’t believe Dragons’ last minute turnaround! | Dragons’ Den - BBC)
Uploaded: 2021-01-14T10:34:17.000Z
Duration: 10 min 42 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

My name's Georgians, and I'm founder and CEO of Toad, the outdoor advertising directory.

I'm here today to us for £100,000 in exchange for 10% equity stake in the company.

Around three years ago, I tried to book a billboard for a friend's birthday so I could see a massive picture of his happy face on the way to work every day.

However, from the basic information like price, location and availability of these sign of sites very difficult to acquire.

What we've done is approaching with the organizations that I own and operate thes sites and you gates around half a 1,000,000 on We've combined these billboards, bus stops and phone boxes onto our platform on Let it with audience data so anyone can search for Click and buy these Saanich sites across the UK, so the opening and face shows thousands of pens across London.

They're like age, demographic, gender and interests on DDE.

In a matter of seconds, it will show you the ought to my sights to reach that target audience, and then I can look at the audience data in the area on use of you find there to see it's in the right sort of orientation in location.

I welcome any questions and thank you very much for your time.

On a mission to make booking outdoor advertising Simpler is George Henson from London.

He's looking for £100,000 for a 10% stake in his Web based business.

Will to consumerman see the opportunity as a potential commercial success.

That includes the time for product development.

Figures that, like s So, um, have got 12.

Billboard advertising as you got the fly of Ah, coming off Malibu on road here.

It could be like 10 or 20,000 day for that site.

So your commission could be ranging from a few 100.

Yeah, and we're trying to now focus on the higher spends.

Yeah, but you've come up with a valuation of £1,000,000.

I'm assuming some big contract from somebody for the next 12 months.

I don't think it merits a £1,000,000 valuation, doesn't so we agree on that?

It's an early setback for George, who can't provide a justification for the price tag he's placed on the company.

Next, a dragon whose health empire is all too familiar with this sector and wants to get to the nitty gritty of how the site works.

In fact, I think we're the largest spender of outdoor media in our vitamin industry.

It will tell me the price off that Yeah, lionizing.

You get it from the media and is here, right?

So you just know this site and then you've got to go and check if it's available for those two years.

But when it comes to working a campaign, how does your site work in that way?

Perhaps Donald will do a push pull strategy where you book sort of five sites around it.

Thio draw people towards your retail location, maybe five sites on the bug, especially with away from it.

So the data that you're collecting or you can offer me as an advertiser that many cars go past it and that money I bull see it.

That's the bit that becomes more valuable.

But we do know statistically averaged where people reside on people are habitual, so we know if they so that journey and clap Roman finish in bank.

Uh, probably do that every day on how you picking up their journey.

TfL gives you where you start and finish your journey, and then they depart for transport.

So what's the really clever bit about your website then?

They're gonna tell you a lot of the information that you've said they're going to give me anyway.

Plus, there's no the platform that shows you dismount the market across his main suppliers.

Alongside Williams Data, the admin is giving his software the hard sell to the Dragons.

Will crafting Queen Sorrow Davies see the company as an eye catching prospect?

The judge All right, I personally don't do any of this outdoor billboard advertising, so I'll just be really honest.

And there's no great way to flower this up.

It's just not a business that I personally feel excited about.

Unfortunately, No one for me and I'm out.

Does tech tycoon Peter Jones have a different perspective on this newly developed online platform?

How long did it take you to physically get all the locations put onto the site?

120,000 above ground individual locations.

What I'm concerned about about your business model is that you're squeezed.

You're in the middle, you're not likely to be out of compete with the big boys.

And then the small guy at the end team's gonna go.

Well, I want that that and ultimately you're doing the transaction of very low level.

I think you need to find your mid market.

And I think then you potentially got a business.

If you had weight and buying power behind you, this would be a great investment.

That's the bit that I'm not sure you'll ever get.