My name's Georgians, and I'm founder and CEO of Toad, the outdoor advertising directory.

I'm here today to us for £100,000 in exchange for 10% equity stake in the company.

Around three years ago, I tried to book a billboard for a friend's birthday so I could see a massive picture of his happy face on the way to work every day.

However, from the basic information like price, location and availability of these sign of sites very difficult to acquire.

So we set out to solve this problem.

What we've done is approaching with the organizations that I own and operate thes sites and you gates around half a 1,000,000 on We've combined these billboards, bus stops and phone boxes onto our platform on Let it with audience data so anyone can search for Click and buy these Saanich sites across the UK, so the opening and face shows thousands of pens across London.

Now there's a range of criteria.

They're like age, demographic, gender and interests on DDE.

In a matter of seconds, it will show you the ought to my sights to reach that target audience, and then I can look at the audience data in the area on use of you find there to see it's in the right sort of orientation in location.

And it's simple as that.

I welcome any questions and thank you very much for your time.

On a mission to make booking outdoor advertising Simpler is George Henson from London.

He's looking for £100,000 for a 10% stake in his Web based business.

Will to consumerman see the opportunity as a potential commercial success.

George, Hi.

How long you been going?

Two years on dhe.

That includes the time for product development.

So have you had one full year trading?

Let's say about six months.

So what's your 1st 6 months?

Figures that, like s So, um, have got 12.

£12,000 in invoices are out the door.

That should be coming, Surely.

Okay.

Billboard advertising as you got the fly of Ah, coming off Malibu on road here.

There's a big poster there.

Give me an idea what that would cost.

It could be like 10 or 20,000 day for that site.

What margin do you make on it?

15% down from that.

So if you make 15%.

Yeah.

So your commission could be ranging from a few 100.

A few 1000?

Yeah, and we're trying to now focus on the higher spends.

You've turned over 12 grand.

Yeah, but you've come up with a valuation of £1,000,000.

I'm assuming some big contract from somebody for the next 12 months.

That underpins your evaluation.

No, we have made incidental sales.

While we're building the platform.

I don't think it merits a £1,000,000 valuation, doesn't so we agree on that?

It's an early setback for George, who can't provide a justification for the price tag he's placed on the company.

Next, a dragon whose health empire is all too familiar with this sector and wants to get to the nitty gritty of how the site works.

This is over exciting.

I love outdoor media on.

We spend a lot.

In fact, I think we're the largest spender of outdoor media in our vitamin industry.

So I want to advertise on a billboard.

When I use your sight.

It will tell me the price off that Yeah, lionizing.

Where'd you get that pricing from?

You get it from the media and is here, right?

So you just know this site and then you've got to go and check if it's available for those two years.

That's great.

But when it comes to working a campaign, how does your site work in that way?

So it is meant for local business.

Perhaps Donald will do a push pull strategy where you book sort of five sites around it.

Thio draw people towards your retail location, maybe five sites on the bug, especially with away from it.

So the data that you're collecting or you can offer me as an advertiser that many cars go past it and that money I bull see it.

How do you collect all of that data?

Because 2 May.

That's the bit that becomes more valuable.

But we do know statistically averaged where people reside on people are habitual, so we know if they so that journey and clap Roman finish in bank.

Uh, probably do that every day on how you picking up their journey.

TfL gives you where you start and finish your journey, and then they depart for transport.

Data is for the traffic counts.

So what's the really clever bit about your website then?

If you speak to an agency.

They're gonna tell you a lot of the information that you've said they're going to give me anyway.

So what's the really clever bit?

The agencies will be quite expensive.

Plus, there's no the platform that shows you dismount the market across his main suppliers.

Alongside Williams Data, the admin is giving his software the hard sell to the Dragons.

Will crafting Queen Sorrow Davies see the company as an eye catching prospect?

The judge All right, I personally don't do any of this outdoor billboard advertising, so I'll just be really honest.

And there's no great way to flower this up.

It's just not a business that I personally feel excited about.

Unfortunately, No one for me and I'm out.

George has lost his first dragon.

Does tech tycoon Peter Jones have a different perspective on this newly developed online platform?

All right, Okay.

You've clearly done a really good job.

How long did it take you to physically get all the locations put onto the site?

Still ongoing.

We're still getting with the major ones.

Took about a year and 1/2.

And how many have you got?

120,000 above ground individual locations.

What I'm concerned about about your business model is that you're squeezed.

You're in the middle, you're not likely to be out of compete with the big boys.

And then the small guy at the end team's gonna go.

Well, I want that that and ultimately you're doing the transaction of very low level.

I think you need to find your mid market.

And I think then you potentially got a business.

If you had weight and buying power behind you, this would be a great investment.

You don't have that on.

That's the bit that I'm not sure you'll ever get.

So for that reason, I'm out.

Absolutely.

Echo what beauty?

Seven.

And if I were you, the first thing I would do is to go back and see how you can add value to somebody else's proposition.

Why would I just not use an agency?

They're not gonna charge you an absolute fortune, particularly if you've got a decent sized budget.

I won't be investing.

I'm out a second and third dragon bow out of the deal, leaving George's campaign for investment on shaky ground.

Will retail giant to Castleman be the one to save him?

George I'm not in this field, but I've got a few investments in the marketing world.

And then there's always the one thing which you've got to have.

And that's your USP.

You have no got a USP.

You're just in ancient.

Unfortunately, for that reason, I'm not gonna invest them out.

Tu Casa Limon opts out, unconvinced that George is offering, has an edge on the big boys, but has the last dragon standing Teyla Vanni seen a pathway to success that the others have missed Solar.

You've heard everyone here on gum.

I think something like this should be packaged as a license toe advertising agencies to say here, £5000 a year access to my platform and user that way agencies have tested it, but they actually rather use us to do it as a managed service.

I think your tech is is good, but unfortunate.

Evaluation is way high.

Here's the thing I could be interested in helping.

I'm working with you on the basis that you'd be willing to focus on this direction off making a subscription model with advertising agencies.

I'll make you an offer, but it comes at a price.

So I love you.

All of them on the other £1000 of 45%.

Right?

Um okay.

Go take a moment to chat with the world.

Okay?

It gives good advice with his own vision of how the business can succeed Teyla.

Vanni offers the full £100,000 on dhe a new vision for the company, but at a price, as he wants.

4.5 times the equity that George wanted to give away.

Um, Woods.

Ah, do, um 40.

It's 100.

Kato.

High valuation.

You haven't got any cells, your directions all over the place.

It's gonna take a lot of work.

So that was my thinking.

I would like to accept your offer.

Yes.

Okay.

Great.