B1 中級 85 タグ追加 保存
動画の字幕をクリックしてすぐ単語の意味を調べられます!
単語帳読み込み中…
字幕の修正報告
Welcome to the Macat Multimedia Series. A Macat Analysis of Roland Barthes's Mythologies.
How can dominant ideologies successfully present themselves as simply the way the world should
be? The French theorist Roland Barthes thought
they did so by appropriating popular culture – and repurposing it. He believed they drained
popular ideas of their real meaning – and then repackaged them to create “myths”
that carried new and often very different implications.
Writing in Mythologies, a collection of essays published in 1957, Barthes looked at examples
drawn from everyday French life, from advertisements to the world of wrestling.
His aim was to show that images – which he called “signs” – were stripped of
meaning when they were removed from their proper context. The result, he thought, was
the spread of a uniform, unthreatening and above all bourgeois ideology – a comfort
blanket of myth that might be cosy and reassuring, but could easily prove stifling.
To understand what Barthes meant, consider the iconic image of a charismatic revolutionary.
What did he really stand for? How has he been depicted in popular culture? And what does
his iconic image represent today? Barthes argued that the 'signs' that society
projects onto our revolutionary bear very little relation to his actual qualities. The
reality was that he was willing to kill to achieve political aims – and that the state
he helped to forge was more repressive, and less free, than his public statements might
suggest. Stripped of this context, though, his image
becomes a sign with other uses. It can exploit consumers' eagerness to identify with qualities
that they believe symbolise youthfulness, rebelliousness, hatred of authority.
Companies that exploit the image, Barthes explains, introduce a 'second order signification'
– a new myth, one that symbolises something different.
It's an image drained of real meaning – one that no longer refers to the revolutionary's
real beliefs. Before long, the famous photograph is appropriated
to sell all sorts of products – t-shirts, beer, even washing powder.
So when Sofia goes to a shop and buys a t-shirt with our revolutionary's face on it, she
thinks she's making a statement about her individualism, rebellion and anti-capitalism.
When in truth, the image is now a capitalist commodity. By buying the t-shirt, she buys
into that conformity. It's the sort of “rebellion” her bourgeois
society is happy to live with. Popular culture has taken a real person whose real ideas posed
real danger, and turned him into an image which, Barthes would point out, has been safely
reinvented as 'myth'. Roland Barthes's writings have had a huge
influence on the ways that critics seek to deconstruct and examine meaning. A more detailed
examination of his ideas can be found in the Macat Analysis.
コツ:単語をクリックしてすぐ意味を調べられます!

読み込み中…

An Introduction to Roland Barthes's Mythologies - A Macat Literature Analysis

85 タグ追加 保存
jeremy.wang 2020 年 3 月 30 日 に公開
お勧め動画
  1. 1. クリック一つで単語を検索

    右側のスプリクトの単語をクリックするだけで即座に意味が検索できます。

  2. 2. リピート機能

    クリックするだけで同じフレーズを何回もリピート可能!

  3. 3. ショートカット

    キーボードショートカットを使うことによって勉強の効率を上げることが出来ます。

  4. 4. 字幕の表示/非表示

    日・英のボタンをクリックすることで自由に字幕のオンオフを切り替えられます。

  5. 5. 動画をブログ等でシェア

    コードを貼り付けてVoiceTubeの動画再生プレーヤーをブログ等でシェアすることが出来ます!

  6. 6. 全画面再生

    左側の矢印をクリックすることで全画面で再生できるようになります。

  1. クイズ付き動画

    リスニングクイズに挑戦!

  1. クリックしてメモを表示

  1. UrbanDictionary 俚語字典整合查詢。一般字典查詢不到你滿意的解譯,不妨使用「俚語字典」,或許會讓你有滿意的答案喔