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  • Hey! It's Marie from MarieTV business and life advice that works. And today we have

  • a very special episode. We are in the West Village with one of my friends and I want

  • to tell you a little bit about who he is first before the reveal happens so my friend has

  • a very he's a multi-passionate entrepreneur, incredible business, he writes for the Huffington

  • Post, he's been on Oprah's Life Class and right now, he is on tour with Miss Oprah for

  • her Life Class Tour. I am just in love with his site, I am in love with what he stands

  • for in the world and I could not be more honored to introduce you to Mr. Mastin Kipp- founder

  • of the thedailylove.com.

  • Mastin: Hello, hello!

  • Marie: So we're hanging out here in the West Village and I am so pumped because Mastin

  • and I, I spent some time in L.A. which most of you guys know and when I was there, Mastin

  • and I got together. In fact, where did we have dinner?

  • Mastin: Cafe Gratitude?

  • Marie: Which we adore and we discovered we have lots of friends in common that's actually

  • how we got together in the first place. And your site, the daily love like amazing right?

  • Mastin: Thank you! Well, yeah! A lot of people think it's amazing. I'm still in awe of it

  • myself.

  • Marie: So you didn't start I mean you started it was great. When I was researching, and

  • digging around and finding all kinds of good stuffs about Mastin, he's amazing. What I

  • was surprised actually pleasantly surprised to see that you started your site in 2005.

  • Mastin: Yeah! It's interesting, it's interesting actually the progression because I really

  • used which is like all things being equal the simplest solution and using the correct

  • one and it was exercising patience. The site has only been around for a little over a year

  • but it started out as a newsletter to my friends. It was just like I sent my friends an email

  • literally twenty friends. Half of them the first day I sent them were like get me off

  • this thing I don't want more quotes and so it just started growing and I would meet people

  • and tell them about the quotes and you should check out the quotes and it was none of my

  • own writing or just sharing other people's quotes. And then..

  • Marie: So that is how it started in 2005.

  • Mastin: Yeah! That's how it started.Yeah, and then I was sharing on facebook. I'm sorry

  • on myspace, the pre-facebook.

  • Marie: Yeah.

  • Mastin: Remember that website? And then people would like I was like in the hipster world.

  • I kinda was like in the emerging American Apparel culture and whenever I'd be out at

  • like the Standard or the Roosevelt of all these hipster kids would be like, “Oh man!

  • I love your quotes.” You know, they'd be listening to like MGMT or you know Block Party

  • or whatever like tell them I was like the quote guy basically and I thought that was

  • really annoying at the time because I really just wanted to fit in like in that community

  • but I was always you know there is always something else going on and then you know

  • it was just an idea on the side. I was managing bands at that time and then after that I started

  • a clothing line and there was always just something inside me that was like you must

  • send out quotes everyday. You just must! Like to help the world it was like that was the

  • source of how it all started. And then one day, a friend of mine came to me and said,

  • "You know, Mastin, you can make a ton of money online" and I was like really? I didn't really

  • understand the internet, I was kinda annoyed by it. Like, I got dragged on twitter because

  • it's just like too much to keep up, too much input coming in.

  • Marie: yeah!

  • Mastin: And so it slowly evolved, and when she, my friend put that idea in my mind, I

  • was like okay, if I'm gonna do this, I'm gonna do it right because I'm into brand creation

  • cause I think when you start with an emotional reason, you can create lots of things around

  • that emotional reason to sell. But if you don't capture the emotion then you're just

  • a commodity otherwise a brand is something that establishes loyalty and speaks to someone

  • in their language in empathy and understanding from like what they point in their journey.

  • So I thought, I'm just gonna start with that because I don't have any products in mind,

  • I don't really know what's gonna happen instead of calling it thoughts of the day which is

  • what it was called, I was like ok, well what's my favorite internet company? At that time

  • it was Daily Candy. And I was obsessed with Daily Candy and it had just gotten bought

  • by Comcast, for like a hundred and twenty-five million dollars.

  • Marie: Yeah! Big deal.

  • Mastin: And I was like, Oh right! Maybe I can do like an inspirational version of that

  • and I am gonna keep the wheel turning. I'm not gonna try to reinvent the wheel so how

  • about daily love? So I went to the thedailylove.com, no one owned it. I was shocked, and I bought

  • it. Yeah! And there I was just like hey! My thing is now called the daily love and I think

  • I have now two hundred seventy subscribers.

  • Marie: What it did was that like you're first like when people go online, it's so funny

  • because I work with a lot obviously online entrepreneurs like how do I figure out this

  • whole email subscription thing? Like did, were you using like Constant Contact?

  • Mastin: Totally!

  • Marie: Yeah!

  • Mastin: I was just using Constant Contact up until a month ago.

  • Marie: That's awesome! It's so awesome.

  • Mastin: I got to like 75,000 people and then I started getting all these people like, "I'm

  • not getting my daily love, I'm not getting my daily love" so I had to like chop. I stopped

  • using it, but my thought was at the beginning. I had no idea what I'm gonna sell but as long

  • as I send stuff out that touches people, they're gonna remember me. So I’m just gonna capture

  • emails. I didn't have a blog, I didn't have content, I didn't have a content strategy,

  • this was before Twitter, this was you know right as Facebook was starting to emerge,

  • and I said I'm just gonna have a landing page that's really simple that just says enter

  • your e-mail and just with a cute logo. And I'm gonna have that cute logo in the newsletter

  • and just everyday with that consistently with just send stuff out and I can remember when

  • I made that switch, people started interacting more. And then I didn't even consider myself

  • to be a writer.

  • Marie: What is this switch?

  • Mastin: When I made this switch from "thoughtsoftheday" to "thedailylove."

  • Marie: And what I mean cause they feel so different. You think about thoughts for the

  • day, it feels very in your head. If you think about the daily love, there's something even

  • in my body that just goes oh! That sounds awesome, I want that.

  • Mastin: Totally. And so yeah! And so it went from that then all of a sudden, you know,

  • I noticed that you know, like wow! Can ten people signed up today, how did they found

  • about it? Like wow! This person signed up then oh! My friend unsubscribed! And you know,

  • started drama with some of them. You know, it was you know I would go, wow! I'm up to

  • like 750. This might get into a thousand people.

  • Marie: Right!

  • Mastin: And then it got to a thousand, one of my friends who was a publicist in this

  • industry was like you're gonna be over 10,000 of people in no time. And I'm like, yeah right!

  • And then you know Kim Kardashian found about it, she tweeted about it.

  • Marie: This was in 2000 and...

  • Mastin: 9.

  • Marie: So this is kinda cool, so think about this. So many people start businesses. They

  • start businesses online or something they believe in and they give up after like six

  • freaking months. You know what I mean or after a year. And I know for me, in my journey,

  • like I've been online for a long time. I've been doing what I'm doing and it wasn't until

  • honestly the past two years where things just started exponentially growing. But you know,

  • you and I are talking a little bit off camera. It's like most people they think you're this

  • like overnight success at least that's the perception. But there's like you've been all

  • this work happening in the background.

  • Mastin: hard-work.

  • Marie: right for.

  • Mastin: Yeah! I mean if you think about you know today with you know like there's an ad

  • that came out where like it says Twitter is faster than an earthquake, did you see that

  • ad? [Marie: No] It shows like this guy in New York. Remember that DC earthquake?

  • Marie: Yeah!

  • Mastin: So there's this hipster guy in the Starbucks, having a coffee, coffee is down

  • on the table and then his iPhone was off, he looks at it, picks up the coffee, the whole

  • coffee shop shakes. Everyone else is nervous, he just says reading this thing holding his

  • coffee up not to spill. He stops, puts it down, and says Twitter: faster than an earthquake.

  • Marie: Amazing!

  • Mastin: Right? I'm like that's amazing! But here's the thing that people didn't understand,

  • just because we had instant access to answer any question at anytime, or we can have infinite

  • variety by going on Facebook or Twitter, or googling anything, it's still takes the same

  • amount of time to establish trust with people.

  • Marie: Yeah!

  • Mastin: Which is not something you can automate or something that you can plan for or strategize.

  • It’s just something that you have to be and you know it's like just because again,

  • just because you can be retweeted a million times doesn't mean you plant a seed on the

  • ground, it's gonna hurry any faster.

  • Marie: Right!

  • Mastin: Nature has it's own pace. And we've forgotten that.

  • Marie: Yeah! It's so important because people get so frustrated and I'm like great things

  • do take time and I've always been one who, like don't you wanna buy more traffic to grow

  • faster and I've been an organic grower my whole business career. It's really been awesome

  • so I wanna ask you okay. So, Kim Kardashian retweeted or said hey, you guys should follow

  • dailylove and everything just kinda had a nice bump..

  • Mastin: Everyone hears that and they go, how lucky was that but see I think that was a

  • response to a choice I made

  • Marie: Tell me more.

  • Mastin: Because basically like a couple of months before that, I had a clothing line

  • called Love Yourself with a partner and I love my partner tremendously but we started

  • to just kinda go like this and it was like right at the peak of our success we had like

  • clothes on like all these celebrities, photos and we were on all the top stores and international

  • sales and we were in like all the shows. Great show rooms and then we just kinda fell apart.

  • In the same week, our investors pulled out, my partner and I, it was obvious weren't gonna

  • continue, my roommate gave me three day notice of thirty day notice, I got gout in my big

  • foot, which is like for an 85-year old guys who drink beer, cheese and wine, and like

  • red meat which I don't actually eat much, I don't drink, I don't eat red meat and I

  • get gout in my foot but what it is the most painful thing you can't even have a sheet

  • on your foot.

  • Marie: It just sounds really nasty, I don't even really wanna go there.

  • Mastin: And then my lower back went out, the investors pulled out, the girl that I was

  • dating we were sort of seeing each other, that split. And so like I don't have a home

  • in thirty days, I can't walk, I can't pick anything up, the company that I put the last

  • four years of my life was basically gone. And like I'm like everything that I worked

  • for was completely just gone within one week and I was smart enough at that time to realize

  • that this is a divine moment like there is no I could ever have done this. All at the

  • same time.

  • Marie: Yeah!

  • Mastin: And so I choose to interpret it as that and then I had a choice. I could go back

  • into the music business and go get a job or as a joke, my ex-girlfriend's mom had told

  • me if you ever are on hard times, you can stay in our pool-house. And the pool-houses

  • literally 8x8 feet with like a little bathroom and a little closet in it, a shower, it had

  • a shower and then enough room for my bed so I literally had to like I was like okay well

  • no one chooses that, no one on their right mind would go live in an 8x8 room. So I'm

  • gonna gonna go do that and just figure out what's up with this daily love thing because

  • I had like a thousand followers, and a thousand emails, and I was like what can I do with

  • a thousand not make it to ten thousand? If I get ten thousand, I could get at least two

  • grand a month to live. You know.That was my thought, I had no idea how. And so I made

  • that choice. I went into that 8x8 room and a month later, Kim found me and tweeted that

  • and I'm convinced that was a response to me saying yes.

  • Marie: I believe that as well. I believe that a 100%.

  • Mastin: People say, “How did you find Kim Kardashian? Or how did you get Oprah? How

  • did that happen?” Because I said yes!

  • Marie: So, you are in the pool house literally uncomfortable. Kim has discovered you, and

  • yes! It is in response to you having the faith and courage to step out into what you believe

  • in. Tell me more about that uncomfortable period because that's really the place where

  • a lot of people give up.

  • Mastin: Yeah! It was a really interesting time because this house is a beautiful house

  • in the hills in Los Angeles, so I was confined to this very small room yet I would walk outside.

  • I had a huge beautiful view of the valley, and a pool and like a jacuzzi right there

  • but it didn't feel like it was mine so I could never enjoyed it you know. It wasn't like

  • oh! I'm chillin', this is a reflection of what is possible even though I'm in this moment

  • of lack, I was still surrounded by abundance even though it was not my abundance, it's

  • the universe way of sayingDon't give up!”. Does that make sense?

  • Marie: Absolutely!

  • Mastin: And I remember one day I was in this 8x8 room, and I was like talking to the universe,

  • I talk to the universe all the time. And I was like man! You created everything, why

  • couldn't you hook me with like free rent or something like the Chateau Marmont? Like that's

  • possible. And the answer I got back was this room is the size of your faith and it was

  • just like wow!

  • Marie: That was like a universal smack down!

  • Mastin: It was, it was. I remember hearing that and then I remember the next thing I

  • heard was but it's enough. And it was just like I still to this day get chills talking

  • about that and then slowly, like I think a week later was when Kim tweeted. And so I

  • looked at my finances and go ok I got a little bit of money here kind of like left over remnants

  • from.

  • Marie: So how much? Give us, what's a little?

  • Mastin: 14,000 dollars.

  • Marie: $14,000.

  • Mastin: And usually at this point, I was accustomed to spending 3-4 thousand dollars a month,

  • living in Los Angeles, with rent and food and all that kind of stuff minimum. So like,

  • okay that could last me you know 3 months, 4 months you know cut this down as much as

  • possible, and just make this last basically if I can make this last, like I don't have

  • to get a job, I can just cut this down. And so literally I didn't have internet, I had

  • an internet company without internet.

  • Marie: Which is amazing, I love it.

  • Mastin: Right? So I would literally go down to into the neighborhood and borrow wifi in

  • my car like writing my blog with wifi out in the street. And I always knew in my mind

  • like Starbucks closes at 10 and you got to get there and you know when it will be open

  • and literally did it out of Starbucks and coffee beans. And it was just something that

  • I had to do and there was a part of me that I just knew you're tweeting to live. You're

  • emailing to live, like this is your building something of value but it was a tremendous

  • questioning phase.

  • Marie: And what happened you told me a story about calling home to your Mom during this

  • period.

  • Mastin: Yeah, so. You know, our parents love us and one of the ways our parents love us

  • is they want certainty that we're gonna be financially taken care of especially as a

  • 28-year old man. Right? Like that is not a kid, you're not a kid at 28! Get out! You

  • know? And so you know and my dad, he doesn't still really understand what I do.

  • Marie: That's typical by the way. My parents still like, you know don't quite get it you

  • know like she's happy, she's makin' money so it's all good but

  • Mastin: Yeah! My mom got it but still my mom was my biggest supporter. She always encouraged

  • me to go out and to live my adventure you know but when stuff got real like this is

  • real like you're living in your ex-girlfriend's parents' 8x8 pool-room house like there's

  • something kind of pathetic about that almost maybe that is my projection. But

  • Marie: No, no! I mean from the outside looking in, yeah!

  • Mastin: You know so I would call home and so today I wrote this and a reader said this