Name: 魅せる (Fascinate)
Uploaded: 2021-01-14T04:56:48.000Z
Duration: 16 min 38 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

Hey, it’s Marie Forleo and you are watching MarieTV, the place to be to create a business

and life you love. And today I’ve got a question for you, have you ever wondered why

you’re captivated by some people and not others? Or perhaps what makes you remember

one business or brand and completely forget the rest? In other words, what is it that

makes something or someone fascinating and how can you be more fascinating in your personal

and your professional life? My guest today has the answer.

Sally is the CEO and founder of Fascinate Inc. Her company studies what makes you most

fascinating. She’s studied over 125 thousand people and her research has been published

in 14 languages. But this isn’t just a usual personality test, like Myers-Briggs or Strengthsfinder.

She doesn’t measure how you see the world, she measures how the world sees you.

Sally, thank you so much for being here today on MarieTV.

So I also wanna say that you are the author of a fantastic book, Fascinate. And if you

have not read this book, y’all need to get it and read it right now because it is amazing.

So, Sally, this is one of my favorite topics, teaching people how to become more fascinating.

And you are, honestly, the world’s expert at it. So tell us a little bit about what

this means. How are we to become more fascinating?

Well, first let’s talk about what is fascination itself. Fascination is a state of intense

emotional focus. So when you fascinate somebody, they’re just thinking about you. They’re

not distracted, they’re not thinking about their next meeting, they’re totally captivated

by your message. And this is really important for us as entrepreneurs because it’s in

these moments that we can really communicate and connect and get people to care about what

Sally, that’s amazing and I can already hear people in the audience asking this question,

like, you know, “Am I either born with the it factor? Or can I actually learn to become

more fascinating?” What do you say to someone who’s asking that question?

On the day that you were born, you already had this innate fascination advantage. And

yours is gonna be different than anybody else’s, but once you understand that, once you...

once you can apply it and amplify it, this is when you can really earn people’s attention.

You don't learn how to be fascinating, you unlearn how to be boring.

Mm! I absolutely love that. So let’s start, I know you’ve got 6 tips for all of us to

be more fascinating, so where do we begin?

Well, first of all, the main thing to understand is that you already are fascinating. The point

is how do you communicate that? Even without realizing it, every time you walk into a room,

every time you open your mouth to speak, you exude certain traits. And when you understand

how the world sees you, that’s when you can really start to amplify it and use it

so that you can build rapport more easily in a more authentic way. There are 7 different

ways to fascinate. Power, passion, mystique, prestige, alarm, rebellion, and trust. Different

people use different triggers in the way in which they communicate. But your personality,

like all personalities, we all use 2 of these as our natural ways of communicating. And

it’s when we use these natural ways of communicating that we become our most influential, our most

Right. So I know that I’ve actually done your test and many people on my team have

and many people in our community have as well. So let’s talk more about that, you know,

how important it is to understand how the world sees us, or how the world sees you.

So tell me more about that. Why is it so important?

We all grew up understanding that we needed to know how we see the world. I mean, of course,

this is psychology, this is... it’s... we think this is the most important thing. But

if we really wanna stand out, if we really wanna build a reputation and earn respect,

we have to understand how the world sees us. So instead of testing and measuring how you

see the world like a traditional personality test does, I turn it around to the other side

and say, “Let’s ask a different question. Let’s ask how other people respond to you,

what kind of first impression are you making, and then how can you use that and leverage

that to grow your business around your core personality strengths?

I also know you’ve talked about this concept, which is kind of new, called the Fascination

When you communicate, you exude certain traits. You... it’s almost like you radiate them.

Think about it... it’s almost like an aura but it’s based on your core personality

advantages. And so when you walk into a room, people pick up on certain traits, whether

they realize it or not. Unconsciously their brain is perceiving certain things about you

instantly. Our brains are actually incredibly good at this, picking up on all the queues

in other people, we just don't consciously realize it. And so if you understand the way

the queues that people are picking up from you, then you can start to lean into that

and you can own it and you can harness it and you can use it to drive your business.

And this is really our key competitive advantage in a crowded marketplace is how does the world

see us and how can we use that to build relationships with people in a way that’s authentic and

Right. Ok, so you know a little bit about mine, so do you wanna share what my unique

I do because we’ve... I’ve had the opportunity to give you the test and your result is that

you are The Talent. The Talent uses primary passion, secondary prestige. And what that

means is you connect very easily, but you also raise standards. You’re emotionally

savvy, you’re very... you very quickly see social queues, you’re stylish and you like

to visually represent yourself. That’s what we know about all talent.

Now, my archetype, my fascination archetype, is similar to yours. Mine is named The Catalyst.

The Catalyst also has primary passion, so I like to connect. But my secondary is rebellion

which means I like creativity and change. So my key strength, my fascination halo, is

all around creating innovative ideas, experimental, out of the box thinking. So, in other words,

your greatest success that you will ever achieve is gonna be for you to understand that the

way people see you is that you are The Talent. You’re emotionally expressive, you’re

visually oriented, and so it’s important for you to put yourself in roles where people

want that from you. If you were to put yourself in a professional situation in which your

success or failure was being evaluated on your ability to do nitty gritty, in the weeds,

detail orientation spreadsheets, you’re simply not going to succeed.

It’s not that you couldn’t do it, it’s just... it’s not the best and highest use

of your personality. And so for all of us, this is really the question and in a busy

and crowded world, what is the best and highest use of our personality?

So if you at home are experiencing anything like what I’m experiencing right now, you’re

kind of like dumbfounded and like, “Sally, just talk to me. I just wanna listen to you.

Keep giving it to me, woman.” This is the state of fascination. Am I right?

The neurological state of fascination. Right now your brain is opened up, you’re in a

state of relaxed happiness, you’re focused, and in this moment I’m really able to communicate

with you. And this is what we want to achieve with our loved ones, with our clients, with

It’s this kind of communication that you can achieve if you understand what your core

Right. And, you know, one of the other things you talk about is provoking a strong emotional