Look, some of you have been asking me, How do I make a living?

And now have I made a living?

And it's a fair question and I'm answering it right now because to be honest, I could use money, and some of you may know people who may want what I do.

So that's the purpose of this video.

And I'm making it for purely greed.

No, because I feel the young people who are my subscribers.

You learn about things from the way I do things and how I've done them.

And that's what I'm going to tell you about in this video.

So what am I doing these days?

Thes days.

I'm working with startups, largely start ups in the Silicon Valley and around the country.

And what do I do for these?

Start up, By the way, I've been doing it for a long time with startups.

I'll tell you about that.

Start up so little cos they're struggling for money.

They hire David Hoffman because he does one thing really well.

I reached their intended audiences and I When I do, I make a communication that causes something to happen.

So that's what I do.

I do it in video these days, largely on you do, but not exclusively.

Where's that take?

Well, the first thing it takes is another standing off what works and why it works.

And that's pretty interesting.

What you hear, What you see when you're hearing me is not what I'm saying.

In other words, they do not hear what you say.

They hear what you say.

So you hear what I say and you mix it with with what you already think, what I look like, your prejudices, your concerns, your momentary feelings.

And that's what you hear responsive court.

You hear not what I say, but what you think mixed with what I say.

That understanding has made me successful my whole life in communication.

That understanding with startups requires understanding.

What are they?

What do they have to offer down to their values and how can I communicate?

That is the key word authentically because when you're watching me when people watch video now on YouTube, especially on their phone, if it is not authentic, if it's PR bologna advertising baloney, you know everybody would turn off advertising if they could.

Just about it's a joke how much money the ad agencies make for stuff that hardly any of us are watching.

Just incredible.

Yeah, sales up one up because there are.

You know, if you show something enough times, somebody may remember all that hair product and buy it Anyway.

That's not the point of this video, but for start ups, that's what I do.

The other thing I do is I work with a small, select group.

Lucky I know them of wealthy individuals, usually between 45 65 who are hiring me for two things.

One legacy.

They want to leave legacy to their family.

They have money, but they don't just want to leave money.

It's awful, and they want their parents recorded, so that legacy of family is continued.

So what I do is I interviewed the parents on their own without these people being there who hired me.

Sometimes other relatives and I make them a story of their family takes research, takes really good interviewing.

Why would a person not do that themselves first of all the time?

But more importantly, people do not tell people everything.

They think they already know what they're embarrassed to say it, but as a complete outsider really does care about their story, not mine.

I'm not trying to get my story out.

I'm trying to get this story out.

They say all kinds of wonderful things.

I call that the legacy part of David often, how he makes a living.

And there were other people hire me because their corporate people and they I want to express personal authenticity.

Not easy.

Not everyone is authentic in the same way.

Not everyone is authentic, even if they feel authentic.

How do I get to the person who's presenting being as authentic as vacant?

Be so my background?

Well, people have asked me about that history.

First thing is, I made my money back East Coast by working for large corporations who had values.

If the corporation didn't have values, things that sincerely believed it was contributing to society and its employees, if it didn't feel that way, didn't hire me and they could spot me a mile away.

David Hoffman was about authentically communicating values.

What corporations didn't have was the ability to articulate them, particularly on film.

You don't have these writing things, but nobody then, either.

So that's what I did.

I did that with Mobil Oil A T and T Aetna.

That was a job I worked directly for.

Senior management.

Wonderful had 80 people in my company because we also made television documentaries.

People came from all over the country to work in my company called Valerie Directions Small town in Maine and stayed two or three years, and we did great work together.

But a long, long time ago, 1991 a, T and T sent me to California to launch startups.

I've never heard of a startup.

I don't know what they were, but the 1st 1 they sent me to was called General Magic.

Account of a classic story in the Silicon Valley now, and a feature documentary has been made coming out this spring in the United States.

I don't know about the rest of the world, but I'm sure it will call General Magic the movie.

You got to see it whatever age you are.

And off the 90 minute movie, The typical length of a future alot Avengers Avengers is three hours long.

Is that what it is?

Well, um anyway, 1/3 of the movie is my footage from back, then shot from the movies I made as part of what I was doing in.

So these days I'm looking for startups who want to make better use of the communication available to reach there in the audience is authentically and make something happen.

So if you know a startup where you are a start up and you want to connect David Hoffman, I guarantee you my first talk is for free, and I'm moderately priced by industry standards.

And I'm really good at what I do, hoping that somebody help here.

Who says, You know, I know a person.

I'm going to send David to him because you don't know what the connections might lead to and also legacy also, people who have the wealth to hire me.

I wish all of you could actually, I wish I add the time to work on Lee on YouTube because that's really satisfying to me.

You know, my mother, when I was nine years old, she said to me, David, there's three ways to go to bed at night.

Only one matters.

You can feel good.

Do you feel bad?

You can feel proud, and that's how I've lived my life.

If the three ways are feel good, feel good, well, happy or we wouldn't feel bad.

Feel bad deal bit.

The world's going to hell in a handbasket is always worth skin worth.

Whistle of them or what'd you do today?

Did I stand up for what I felt was valuable?

Did I treat my local community not just my family, but the workers working all around me that I treat people with respect with kindness didn't go out of my way to make my world a better place rather than blame everybody?

For what?

It's not the way the world ought to be.

If I did that and more worked as hard as I could to communicate with you and do my YouTube so well that even if I don't grow to the audience size, I'd like to.

I've done a good thing.

I have left important legacy.

Then when I put my head on the pillow at night and I think those thoughts, I go to sleep every night, sleep eight hours and just wake up, you did good, But it's another day now.

You're gonna do good today and it really is day by day two.

There are days that I don't certainly succeed to my ideal, but that's okay.

You got to be tolerant in this business of evaluating yourself a night.

You may not do as well as you could, but if you didn't like good, I will.

Proud.

You know what I mean?

So I am proud of what I'm doing with you.

I thank you.

All of your patriotic contributors and papal contributors and the people who wrote me these beautiful comments.

You know, though, I walk away and I go, Whoa, boy, I'm really somebody.

But what a waste of time By walking away and go.

You know, when I put my head on the pillow tonight, it's settled because 21 of you who are 21 years old are being affected right now in your studies and your growth as a person, just that target audience, just the understanding of you.

And when you communicate with me, actually, you helped me to understand you better.

And that's part of the ability that I appreciate YouTube for.

Okay, everybody again.

Thank you.