Name: デビッド・ホフマンは、ビデオでコミュニケーションを取る方法を共有しています。 (David Hoffman Shares How To Communicate On Video)
Uploaded: 2021-01-14T10:14:49.000Z
Duration: 24 min
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

I'm Michael Craig Zeman, industry analyst and your host for this show.

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Today we are going to be speaking about video video in marketing and video in business, and we have two people who are two amazing people I'm going to introduce first.

David Hoffman, who is a not sure what the title would be, is a strategic communications consultant, and he's a guy who happens to have made about 175 documentaries for television.

So, David, I tell us, tell us briefly, what do you do?

I've been doing the same thing my whole Korea, which is communication.

My view is it's not what you say that the audience hears the audience.

Here's what you say and what they already think.

So my whole world is about engaging audiences.

Engagement means I got to know the audiences on.

I gotta know how they're going to react to any message in any media these days are merrily video.

Our second guest is Mark for Delmon, who runs a marketing agency.

I'm not sure if that's the right term marketing agency or digital?

Because I love talking about the subjects.

The 1st 1 being influencer marketing and the 2nd 1 being video marketing.

Why should Why should business people care about video?

Why the marketing people care about video talks to anybody?

What do you do when you read the Wall Street Journal?

What do you do when you read a website page?

Any other form of media that's on the web doesn't hold you like video.

So if the video has a good story and speaks to a target audience or an influence, or as Mark said, I'm interested in what he thinks about that, um then I say video is the most powerful way to affect an audience to make a change.

When the person watches a video of a a searcher, it's coming from YouTube.

So this guy found searchers that search wine, spot him and say, Whoa, I want to see that guy Or is it your friends?

In one case, I'm searching for Dog Walker and not really the person whose video I'm watching in Facebook.

They could hit me with a dog walker video, which is why Facebook sponsored posts are just off the charge.

Video should be in one minute, no more than 90 seconds.

Let me tell you, I made a video on cancer for a guy who wrote a book on cancer nine minutes each.

It's not about time, it's about the audience.

The audience cares, and this kid's telling me about a wine that I didn't know about.

And here in Northern California, people really care about wine.

I'm probably got a quick on his other videos.

It's enormously powerful when you spy speaking to the audience and trying to affect something, and you're a good character and you got a good story.

I kind of look at it a little bit slightly differently because not all those are Gary V.

I look at a longer the video, the higher the production quality or the higher the individual hair charisma has to be.

I gonna have to disagree with Mark about that.

I get going to use goes way back to my youth.

I don't know how many of you are watching this.

Carville, it was Tahrir l a New York City ice cream.

And Tom Carvel produced these commercials, and the commercial said, Hi, I'm Tom Cargill.

An enormously powerful the same with Prady eight.

I learned from that and I have found experimenting that my most popular videos for clients and for me Sorry for the phone are they're all after me.

Only the most popular videos are not the ones that look the best.

Production value makes me think it's made by a company and its public relations rather than what I call user generated style.

And I, like user generated stop Michael's talking to me right now and I'm talking to you right in this little bucks just being me and Mark's being him.

That's the most powerful communication, in my view, this issue of charisma, how do we create videos that cut through the noise?

Here's what I think about don't think about noise.

When I get down to, I have a video called, uh, it's about the United States equestrian team made by the team, So I've made it.

And in that one of my key words in YouTube was falling off horses.

90% of the people who clicked that clicked my video in Google Edwards and watched the whole thing waiting from falling on fourth.

So it's about who is your audience is no noise.

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デビッド・ホフマンは、ビデオでコミュニケーションを取る方法を共有しています。 (David Hoffman Shares How To Communicate On Video)

authentic

enormous

character

audience