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  • [ Background sounds ]

  • [ Applause ]

  • >> Debbie Sterling:

  • I'd like you all

  • to close your eyes.

  • Closed? Okay.

  • Now, you can't see me right now;

  • but I'm actually riding a

  • unicycle, juggling hundreds

  • of balls.

  • >> [laughter]

  • >> Debbie Sterling: No.

  • Keep your eyes closed though.

  • It's really great.

  • But okay. So close your eyes,

  • and picture an engineer.

  • Every got a picture

  • in their head?

  • Nod. Okay.

  • Open your eyes.

  • Raise your hand

  • in you pictured a guy sitting

  • alone at a computer.

  • Okay. Maybe kind of nerdy,

  • pocket protector.

  • Raise your hand

  • if you pictured a train driver.

  • >> [laughter]

  • >> Debbie Sterling:

  • That's a lot of hands.

  • Raise your hand

  • if you pictured a young guy

  • in a hoodie,

  • maybe looks a little

  • like Mark Zuckerburg perhaps.

  • Raise your hand

  • if you pictured someone

  • who looks like me.

  • Okay. Not a lot of hands.

  • Well, if you didn't raise your

  • hand for me, I would like you

  • to please get up and leave.

  • >> [laughter]

  • >> Debbie Sterling: No,

  • just kidding.

  • If you didn't raise your hand

  • for me, it's all right.

  • I get it all the time.

  • Usually when I tell people I'm

  • an engineer, they look at me

  • and they say, "No, really,

  • what do you do"; or they look

  • at me and say, "Oh, whoa,

  • you must be some kind

  • of genius"; or my favorite is

  • when I told my mother I wanted

  • to major in engineering,

  • she said, "Ewe, why?"

  • >> [laughter]

  • >> Debbie Sterling:

  • The truth is I'm a female

  • engineer, and I'm a minority.

  • Only 11 percent of engineers

  • in the U.S. are women.

  • So why does this matter?

  • Why do we care.

  • So what. Let's just have the men

  • do all the engineering.

  • Well, engineers are making some

  • of the biggest advances

  • in our society.

  • They're solving things

  • like global warming,

  • making medical breakthroughs,

  • some of the biggest technologies

  • that are changing our lives.

  • These are things

  • that we use every day as people

  • that make our lives better.

  • And with half the population

  • being female,

  • we deserve to have the

  • female perspective.

  • It will only get better

  • with the female perspective.

  • But today engineering really is

  • a boys club, and I don't fit in.

  • But I'm here today

  • to share my story

  • about how I discovered a passion

  • for engineering, and I'm here

  • to make a bold claim:

  • I don't fit in, but I believe

  • that our little girls will.

  • So this is me

  • when I was a little girl,

  • age six.

  • I was a pretty normal kid.

  • I loved ballet and drawing

  • and riding bikes.

  • I grew up in a small town

  • in Rhode Island, age six.

  • Coincidentally,

  • this is around the age

  • where most girls start

  • to lose an interest in math

  • and science, this young.

  • And it's interesting,

  • some people think, well,

  • biologically maybe girls just

  • aren't as good as those subjects

  • and that's just the way it is,

  • you can't fight nature.

  • Well, there was a study done

  • very recently

  • across 65 countries

  • around the world

  • where they tested boys and girls

  • on the same science test.

  • Around the world the girls

  • out-performed the boys,

  • but not in the U.S. What the

  • study suggests is

  • that it's not a

  • biological thing.

  • This is a cultural thing.

  • And this is our culture.

  • This is what we grow

  • up in as girls.

  • The toy aisle,

  • the perfect example

  • of our culture,

  • where we are taught

  • from a very young age

  • that we want

  • to become princesses.

  • I remember when I was a little

  • girl, adults would pat me

  • on the head --

  • well, actually I come

  • from a Jewish family;

  • so they would grab me

  • by the punim and say, "Debbie,

  • you are so smart, good for you."

  • And I remember

  • as a little girl being

  • so disappointed,

  • wishing that they told me I

  • was pretty.

  • I wanted to be pretty.

  • I didn't want to be smart.

  • And by the time my senior year

  • of high school rolled around,

  • I was applying to college;

  • and I asked my math teacher

  • to write my

  • recommendation letter.

  • And she said, "Okay, Debbie,

  • well, what do you plan

  • to major in?

  • I will write it in the letter."

  • And I said, "I don't know."

  • She said, "How

  • about engineering?

  • I think you would really excel

  • in it."

  • And I thought, engineering.

  • I closed my eyes --

  • >> [laughter]

  • >> Debbie Sterling:

  • And I pictured a train driver.

  • >> [laughter]

  • >> Debbie Sterling:

  • I had no idea what engineering

  • was, and I was way too

  • embarrassed to ask her.

  • I didn't want to sound stupid.

  • But I thought, "Yuck, no way,

  • ewe, engineering.

  • That's for boys.

  • It's intimidating and boring.

  • And why would she ever think

  • that a creative, artistic girl

  • like me would ever

  • like engineering.

  • No way." But I went off

  • to Stanford,

  • which was a big deal.

  • In my high school they actually

  • announced it

  • over the loud speaker.

  • >> [laughter]

  • >> Debbie Sterling:

  • And when I got

  • to Stanford my freshman year,

  • I had no idea what to major in.

  • And that --

  • that message

  • that that math teacher had said,

  • "Engineering,

  • you should give it a try,"

  • it stuck in my head.

  • And so I thought, what the heck,

  • I'm going to take ME101,

  • just give it a try

  • because I couldn't shake

  • that advice

  • that she had given me.

  • And I was so worried

  • that it was going

  • to be my first F. I was

  • terrified, but I went

  • into the class;

  • and in that class I finally

  • learned what engineering

  • really was.

  • And to my surprise,

  • we weren't fixing train engines.

  • >> [laughter]

  • >> Debbie Sterling:

  • In that class we got to invent

  • and design things.

  • We had assignments

  • like make a catapult

  • out of a soda bottle and a piece

  • of string and five paper clips

  • and a piece of foam core.

  • It was so cool and so much fun.

  • And in that class,

  • I learned that engineering is

  • really the skill set

  • to build anything you dream

  • up in your head,

  • whether it's a website

  • or a mobile app to a bridge,

  • to a highway, anything.

  • That's what engineers build.

  • And what an amazing skill set.

  • How empowering to be able

  • to build whatever you want.

  • But the problem was I felt kind

  • of alone.

  • I was always one of a handful

  • of girls in my classes,

  • and I did not fit in.

  • In fact, only 20 percent

  • of undergraduate degrees

  • in engineering and tech

  • and science are awarded

  • to women; so it's a

  • real problem.

  • But I stuck with it.

  • I loved the major,

  • and I wanted to do it.

  • That is, until I took an

  • engineering drawing class.

  • This was about halfway

  • through my major;

  • and I thought engineering

  • and drawing, this is going

  • to be great.

  • I love art.

  • Finally, I'm going

  • to get to draw.

  • The problem was

  • in this class you had to draw

  • in perspective, draw in 3-D;

  • and for some reason I had this

  • total mental block.

  • I was really struggling

  • with the material.

  • And our final assignment we had

  • to put our drawings

  • up on the wall for critique.

  • And you could tell, all the guys

  • in the class --

  • there were about 80 of them

  • and five of us girls --

  • the guys had scribbled their

  • drawing ten minutes before

  • and slapped it up on the wall.

  • Meanwhile, I had spent hours the

  • entire weekend.

  • I didn't even go

  • to any parties working

  • on my drawing.

  • And when the professors went

  • around the room and they got

  • to my drawing, they took a look

  • at it; and they looked

  • out into the room.

  • And they said, "Raise your hand

  • if you think Debbie should pass

  • this class."

  • And I just stood there beet red,

  • humiliated, looking around.

  • Some people are kind

  • of half raising their hands.

  • I was horrified.

  • And they're like, "Come on,

  • raise your hand

  • if you think Debbie should pass

  • the class."

  • The room was silent.

  • Finally, my good friend piped up

  • and said, "How dare you.

  • How dare you humiliate her

  • in front of this room.

  • She, obviously, has put a lot

  • of effort in;

  • and it's your responsibility

  • to teach her,

  • not to make fun of her."

  • Well, I'm glad he said that;

  • but even still,

  • the tears were streaming

  • down my face.

  • And I ran out of the classroom

  • and I thought,

  • this isn't for me.

  • I'm not naturally good

  • at this stuff,

  • maybe I should just give

  • up engineering.

  • A lot of girls around this time

  • in their college career think

  • the same thing.

  • But my friend came out,

  • and he said, "Debbie,

  • don't give up.

  • You can do it,

  • and I'll help you.

  • We just have

  • to work hard together.

  • You'll pick up this stuff.

  • I know you will.

  • So him and I used to go

  • from that moment

  • on to the library;

  • and sometimes we'll be there

  • until three, four,

  • in the morning studying.

  • And in that library I saw all

  • of those guys from my classes,

  • the guys who I thought just knew

  • it and it was so easy for them.

  • They it were there

  • at the library at three

  • in the morning.

  • I caught them.

  • [laughter]

  • >> [laughter]

  • >> Debbie Sterling:

  • And I realized that it's not

  • about being a born genius,

  • it's about how hard you work.

  • This stuff takes a lot of work.

  • But I worked really hard,

  • and I re-did that drawing;

  • and I earned my degree.

  • Years later I did some research

  • into this stuff,

  • and I actually learned

  • that I was at a disadvantage.

  • Like a lot of other girls,

  • I had underdeveloped

  • spatial skills.

  • The other interesting thing

  • that I learned is that kids

  • who score better

  • on spatial skills tests grew

  • up playing with

  • construction toys.

  • Well, I thought isn't this

  • a shame.

  • Me and my little sister growing

  • up, our parents never bought us

  • Legos or erector sets

  • or Lincoln logs.

  • We all thought

  • that those were boys toys.

  • I thought, those toys have been

  • marketed to boys

  • for over a hundred years.

  • And they get them interested

  • in math and science.

  • Meanwhile, all we get are the

  • dolls and makeup kits;

  • and it's not fair.

  • So I thought, well,

  • I'm an engineer now.

  • I have a degree.

  • I can make anything I want now.

  • I'm going to make an engineering

  • toy for girls, and I'm going

  • to give them the opportunity

  • that I didn't have

  • so that they can discover a

  • passion for engineering much

  • earlier than I did.

  • So I got to work.

  • I quit my job; and I worked

  • out of my apartment for months,

  • making a prototype

  • out of thread spools

  • and wooden dowels,

  • pieces I could find

  • from the hardware store.

  • I wanted to find a way

  • to help girls develop their

  • spatial skills.

  • I did all of this research.

  • I met with little girls,

  • and I found something

  • really interesting.

  • I'd buy construction toys

  • and watch them play with them

  • to see how they could be

  • improved; and time

  • and time again the girls would

  • get bored with the toys.

  • And so I would say, "Well,

  • what is your favorite toy?"

  • And they would run upstairs

  • and they would bring back

  • down a book; and they'd say,

  • "I love reading.

  • Let's read together."

  • So I came up with a really

  • simple aha idea:

  • What if I put those two

  • things together.

  • Spatial plus verbal,

  • a construction set plus stories.

  • And what if those stories were

  • about a girl engineered

  • character named Goldie Blocks.

  • And as she goes on adventures,

  • she solves problems

  • by building simple machines.

  • And so the girls read along,

  • and they get to build

  • with Goldie; and it would bring

  • in a role model,

  • and it would bring

  • in the narrative

  • that they so loved.

  • I -- I made this prototype,

  • and I went around the Bay Area

  • testing it on hundreds of kids;

  • and it worked.

  • I had little girls

  • in tutus building belt drives.

  • >> [laughter]

  • >> It was awesome.

  • And I -- I knew I was

  • on to something.

  • So I had all

  • of these ram shackled prototypes

  • in my apartment;

  • and I had working for months

  • like a hermit, not showering.

  • And a friend of mine said,

  • "Debbie, do you want

  • to take this to the next level?

  • Do you trust me?"

  • I said, "Yeah, yeah."

  • "Do you trust me?"

  • I'm like, "Okay.

  • We're not in a movie.

  • What are you talking about?"

  • He said you need to apply

  • to this tech

  • accelerator program.

  • It is the most elite program

  • in Silicon Valley.

  • All the top engineers

  • around the world vie

  • for a position in this program.

  • You need to apply.

  • So I applied,

  • and I got into the big interview

  • day; and I walked into a room

  • of Mark Zuckerburgs sitting

  • there on their computers.

  • Meanwhile, me walking in,

  • the chick with the

  • physical prototype.

  • >> [laughter]

  • >> Debbie Sterling:

  • And I had a napkin

  • over it because, obviously,

  • I had to protect my

  • intellectual property.

  • >> [laughter]

  • >> Debbie Sterling:

  • And so I'm walking in there;

  • and gosh, do I not fit in.

  • >> [laughter]

  • >> Debbie Sterling:

  • And one of the guys pipes up

  • and says, "Oh,

  • did you bring us cookies?"

  • >> [laughter]

  • >> Debbie Sterling: Well,

  • my confidence was pretty shot;

  • and needless to say, I --

  • I didn't get

  • into the accelerator.

  • They didn't understand why

  • on Earth I would add a book.

  • So -- they didn't get it.

  • [laughter].

  • But I didn't give up.

  • So I brought my prototype

  • to the New York toy fair.

  • It's the international biggest

  • toy show in the U.S.

  • And I thought, okay, this is it.

  • I'm going to go,

  • I'm going to show toy

  • industry veterans.

  • I'm going to talk

  • to store owners

  • and see what they have to say

  • about my engineering toy

  • for girls.

  • And I walked

  • in there thinking toy fair is

  • going to be awesome.

  • There's going

  • to be all these creative types,

  • mad scientists,

  • kids running around,

  • it's going to be so cool.

  • It was a bunch

  • of old men in suits.

  • I don't fit in.

  • Come on. I got

  • through engineering,

  • and now this.

  • So I showed people my prototype;

  • and they all kind of looked

  • at me with pity.

  • And they --

  • they whispered me a well-known

  • industry secret:

  • Construction toys

  • for girls don't sell.

  • And they took my by the arm,

  • and they showed me what does

  • sell, the pink aisle.

  • And they said this is the way it

  • is; and so we've come

  • full circle.

  • And I felt pretty dejected

  • after that toy fair,

  • but I wasn't willing to give up.

  • Just because this is the way

  • things are doesn't mean it's how

  • they have to be.

  • And so I took my prototype.

  • I partnered with a factory,

  • and I turned it into a real toy.

  • The thing was the factory

  • minimum order was 5,000 toys;

  • and with all of this rejection,

  • I didn't know

  • if people were going to want it;

  • so I put it up on Kickstarter.

  • I had a goal of raising $150,000

  • in 30 days to make this toy

  • a reality.

  • I -- I hit go.

  • I crossed my fingers,

  • and I hit my goal in four days.

  • >>

  • [ Applause ]

  • >> And our minimum production,

  • it didn't end

  • up being 5,000 units.

  • It ended up being over 20,000.

  • I had stores calling from all

  • over the world saying my

  • customers are coming in,

  • they want Goldie Blocks.

  • What is this Goldie Blocks?

  • I had parents calling in saying,

  • yes, my daughter is more

  • than just a princess.

  • >> [laughter].

  • >> Debbie Sterling:

  • I had the press writing articles

  • all about it.

  • The world was waiting for this.

  • They wanted this.

  • The toy industry had it wrong.

  • Yeah, sure,

  • some girls like princesses

  • and tiaras, and --

  • and I like that stuff too,

  • but there's so much more

  • to us than that.

  • There's so much potential.

  • And for me,

  • I couldn't be more happy

  • to be putting my engineering

  • skills into this product

  • because it leverages not only

  • the math and science

  • that I worked so hard to learn,

  • but also leverages

  • my creativity.

  • And engineering is

  • such a creative thing,

  • and I never knew it.

  • And it's so fun for me to get

  • to use my creative voice

  • and my artistic skills as a part

  • of engineering.

  • And it's so important

  • that we include

  • that perspective.

  • And the other thing that's

  • so great about it is engineering

  • is for people.

  • We're designing things

  • for people.

  • So how fun for me to get

  • to spend my time playing

  • and learning with little girls

  • and understanding what their

  • needs are and designing things

  • for them.

  • It couldn't be more rewarding.

  • Our toys are now hitting the

  • doorsteps of thousands of girls

  • around the world.

  • I just got an email from a mom

  • who said, "We love playing

  • Goldie Blocks.

  • My four and a half year hold

  • halfway through the game looked

  • at me and said, 'Mommy,

  • am I an engineer?

  • And her mom said, 'Yes, sweetie,

  • you can be.

  • You can be anything.'"

  • For so long, for so many years,

  • I felt like I didn't fit in;

  • but now I feel

  • like I belong here.

  • I feel like I belong,

  • and our little girls do too.

  • Thank you.

  • [ Applause ]

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【TEDx】Inspiring the next generation of female engineers: Debbie Sterling at TEDxPSU

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    阿多賓 に公開 2014 年 03 月 06 日
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