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  • way we're looking at the Grammatical Range and Accuracy column of the public version of the Isles, a band descriptors chart for writing task to the band seven wrote.

  • This column makes clear reference to the candidates demonstration of a variety of complex sentence structures.

  • And as we move up the column, we see the expected structures for band aid brought into a wide range of structures and a band nine, a wide range of structures with full flexibility and accuracy.

  • What this means is that UN's as an isles candidate have to be confident that the structures you are using and the structures you are creating to communicate your ideas are accurate.

  • And a large part of this confidence comes through familiarity.

  • So, in other words, in addition to understanding the core grammatical concepts that make up a sentence, repeated exposure to correct grammatical structures in an isles context can help train you to recognize when a sentence is grammatically accurate.

  • Even when you are combining romantic grammatical components to build a sentence of increasing complexity, today's exercise can help you train for this familiarity.

  • It is an exercise that I first tried a few weeks back, and I received your positive feedback on, so I thought we'd give it another shot.

  • It is the exercise where I read a sentence and then I delete it a sense from an essay and I delete it.

  • And then three sentences come up and you have to choose the sentence you originally saw.

  • It's sort of like a matching exercise.

  • Every sentence you see in today's exercise is grammatically accurate.

  • But what varys is tthe e wording.

  • The point of this exercise is to push you to repeat sentences to yourself, to repeat accurate senses to yourself in an effort to kind of get each question right as we progress through the exercise.

  • So it's sort of a gamma phi ing approach in repeating the sentences.

  • What I'm hoping is that you will walk away from the video a little more familiar with what dramatically accurate language looks like and sounds like.

  • So if you find this video helpful, please leave alike and visit my blogging out silence dot com for more.

  • Today's question was seen a few weeks ago, Um, in April of 2017 it reads, Consumers are exposed to an extreme amount of advertising in the modern era To what extent do you think people are influenced by ads?

  • What measures would you suggest to protect them?

  • Okay, so this is a double action question.

  • You'll see in the response that the first supporting paragraph, um, shares tangible evidence to prove a position on this thing's first question in the task.

  • And then the second supporting paragraph addresses suggestions.

  • Okay.

  • And then everything sort of wrapped up of the end in the conclusion.

  • So let's get to the exercises I was telling you.

  • So a sentence will come up from the essay, and I'm gonna read it to you, and then you need to match it from a list of sentences on the next page.

  • Modern approaches to marketing have become increasingly intrusive.

  • And this has exposed people tomb or advertising than ever before in history.

  • Okay.

  • And I will delete that.

  • And now let's bring up the three sentences.

  • Okay, So which sentence did you just see?

  • Modern approaches to marketing have become overwhelmingly intrusive.

  • Excuse me?

  • That should be overwhelming, leap intrusive.

  • And this has exposed people two more advertising than ever before in history, Martin approaches to marketing have become increasingly intrusive.

  • And this is exposed people tomb or advertising than ever before.

  • In history.

  • Modern approaches to marketing have become unbelievably intrusive.

  • And this has exposed people two more advertising than ever before in history.

  • Okay, and the original sentence you saw is sentenced number two.

  • So let's insert that into our essay, all right?

  • And I'll bring up the next sentence here.

  • Goose.

  • Okay, so the next sentence reads, because many of these advertisements successfully manipulate the viewers lifestyle and opinions.

  • I feel their influence is profound, obviously a sense that addresses the first of the two questions in the task.

  • So let's look att.

  • Three sentences here.

  • Which one did you just see?

  • Because many of these advertisements successfully manipulate the viewers lifestyle and opinions.

  • I feel their influence is profound because many of these advertisements successfully alter the viewers lifestyle and opinions.

  • I feel their influence is profound because many of these advertisements successfully shape the viewers alike.

  • Excuse me.

  • Yours, lifestyle and opinions.

  • I feel their influence is profound.

  • Okay, And since you saw, um, was sentenced number one with manipulate votes.

  • Look, the next sentence is Well, so let's insert that into our essay.

  • Okay?

  • And now here is the next sentence which reads this essay will analyze examples that demonstrate this influence.

  • We'll leave that all right now.

  • Which sentence did you see?

  • This essay will analyze examples that demonstrate this influence.

  • This essay will analyze instances that demonstrate this influence.

  • This essay will analyze situations that demonstrate this influence.

  • And since you saw sentence number one, let's go and put that into the S e Okay.

  • And let's bring up our next sentence.

  • It will also offer suggestions regarding how society can guard itself against the powers of advertising.

  • Great.

  • Now, which sentence did you see?

  • It will also offer suggestions regarding how society can protect itself against the powers of advertising.

  • It will also offer some suggestions regarding how society can insulate itself from the powers of advertising.

  • It will also offer suggestions regarding how society can guard itself against the powers of advertising.

  • Okay, And the sentence you saw is sense number three within guard.

  • All right, so that's our introduction paragraph.

  • Modern approaches to marketing have become increasingly intrusive, and this has exposed people two more advertising than ever before in history.

  • Because many of these advertisements successfully manipulate viewers life Seven opinions.

  • I feel their influence is profound.

  • And so that's a comment directly to the first question in the task.

  • This as they will analyze examples that demonstrate this influence.

  • Um, And then it will also offer suggestions regarding how to excuse me, how society can guard itself against the powers of advertising.

  • Okay, so addressing both of the questions, kind of giving an overall sort of plan for the rest of the S.

  • A road map for the essay.

  • So let's look at the first sentence of the first supporting paragraph.

  • So bring it up here so that first sentence reads.

  • The influence of advertising can change lifestyles and societal values in dangerous ways.

  • Okay.

  • Which sentence did you see?

  • The influence of advertising can change lifestyles and societal opinions and dangerous ways.

  • The influence of advertising can change lifestyles and societal beliefs in dangerous ways.

  • The influence of advertising can change lifestyles and societal values and dangerous ways.

  • All right, and was sentenced number three.

  • Let's go.

  • Put that into our essay.

  • Pull up the next one.

  • For example, fast food such as that served by McDonald's and KFC is often presented as the diet of athletic people.

  • Okay.

  • And which sentence, for example, fast foods such as that served by McDonald's and KFC is often presented as the diet of athletic people.

  • For example, fast foods such as that made by McDonald's and KFC is often presented as the diet of athletic people.

  • For example, fast foods such as that prepared by McDonald's and KFC is often presented as the diet of athletic people, and the sentence you saw is sentenced number one with served Let's go put that in.

  • All right, so that's our example.

  • Okay to the public, these images normalize and validate.

  • What many scientific studies have confirmed is a very unhealthy dietary choice.

  • Okay to the public, these images normalize and validate.

  • What many scientific studies have proved is a very unhealthy dietary choice to the public.

  • These images normalize.

  • Invalidate what many scientific studies have confirmed is a very unhealthy dietary choice to the public.

  • These images normalizing validate what many scientific studies have demonstrated is a very unhealthy dietary choice, and the sentence you saw his sentence.

  • Number two.

  • It's confirmed.

  • All right, let's insert that.

  • Okay.

  • And, uh, pull up for next sentence here.

  • In addition to altering lifestyles, marketing campaigns can also confuse the public about important societal events.

  • It's believed that, in addition to altering lifestyles, marketing campaigns can also confuse people about important societal events.

  • In addition to altering lifestyles, marketing campaigns can also confuse the public about important societal events.

  • In addition to altering lifestyles, marketing campaigns can also confuse its viewers about important societal events.

  • All right and sentence.

  • You saw sentence number two with the public, but these other wordings would also be all right.

  • Let's go and put that into our response and pollute the next sentence.

  • For instance, a recently released video two picks a group of marching protesters defusing a confrontation with the police by giving them a Pepsi.

  • I'm not sure if anybody remembers this is happening.

  • I think Pepsi had to pull that that commercial because it intimate upset so many people was really a very, very silly commercial.

  • Okay, oops.

  • Which sentence did you see?

  • For instance, a recently released video presents a group of marching protesters defusing a confrontation with the police by giving them a Pepsi.

  • For instance, recently released video shows a group of marching protesters defusing a confrontation with the police by giving them a Pepsi For instance, a recently released video depicts a group of marching protesters defusing a conference confrontation with the police by giving them a Pepsi.

  • And you saw the 3rd 1 with depicts.

  • All right, all right now, some discussion of that example.

  • Many people correctly pointed out that such imagery trivializes the purpose of protest and the professional role of the police images that could dangerously ultra opinions of impressionable young people.

  • Okay, now let's look at these three.

  • Many people correctly pointed out that such imagery trivializes the purpose of protest and the professional role of the police images that could dangerous the altar, the opinions of naive young people.

  • Many people correctly pointed out that such imagery trivializes the purpose of protest and the professional role of the police images that could dangerously alter the opinions of impressionable young people.

  • Many people correctly pointed out that such imagery trivializes the purpose of protest and the professional role of the police images that could dangerously alter the opinions of malleable young people.

  • And what you saw was impressionable, which is sentenced number two Copernic Sense.

  • Thus, as the above examples show, advertising in the modern era is extremely influential So you see how this sentence it sort of links us right back to, um, to the first question that task.

  • Okay, which sentence did you see?

  • Thus is the above examples show advertising in the modern era is extremely influential.

  • Thus is the above example.

  • Show advertising in the modern era is very influential.

  • Thus, in the as the above example, show advertising in the modern era is tremendously influential, and the sentence was the 1st 1 here with extremely influential.

  • Okay, so let's read through this supporting paragraph and you can see how it shares to very tangible examples to show the reader that indeed, advertising does influence people, and it causes them to make to it encourages them to to make certain decisions.

  • Okay, which is a direct response to that question that we saw in the task.

  • So let's read it.

  • The influence of advertising can change lifestyles and societal values in dangerous ways.

  • For example, fast food such as that served by McDonald's and KFC is often presented as the diet of athletic people to the public.

  • These images normalizing validate what many scientific studies have confirmed is a very unhealthy dietary choice.

  • In addition, to altering lifestyles.

  • Marking campaigns can also confuse the public about important societal events.

  • For instance, a recent recently released video depicts a group of marching protesters to defusing a confrontation with the police by giving them a Pepsi.

  • Many people correctly pointed out that such imagery trivializes the purpose of protest and the professional role of the police images that could dangerous the altar, the opinions of impressionable young people.

  • Thus is the above examples show advertising.

  • The modern error is extremely influential.

  • So and there a few key things just to remember.

  • I think that the way that the concluding sentence here very clearly defines to what degree you know, we, as the writer feel, um, advertising, you know, influences people because, I mean, you know, use the word extremely.

  • The degree is communicated there, and that's that's important because it's exactly what the question is asking.

  • So when the Examiner gets to this part of the response, you know, there's no confusion in the mind where we stand with regards to that first question.

  • Okay, so let's carry on to the second supporting paragraph.

  • Eso as you know we're going to be giving will you'll see in this estate's giving suggestions on what people can do or what society can do to protect itself from the influential nature of advertising.

  • So let's bring up the first sentence.

  • I'm just gonna put this on a new page, so it's kind of easier to read, Okay.

  • To protect people from these negative effects.

  • One approaches to regulate the number of times a marketing campaign can target a specific person's social media account.

  • Okay, No.

  • Which sentence did you see to protect people from these negative effects?

  • One approach is to control the number of times and marketing campaign cantar.

  • Get a specific person social media account to protect people from these negative effects.

  • One approach is to regulate the number of times and marketing Campaign can target a specific person social media account to protect people from these negative effects.

  • When approaches to limit the number of times a marketing campaign can target a specific person social media account.

  • Oh, right.

  • And the sense you saw is sentenced number two here with regulate the number of times.

  • Here's the next sentence.

  • So that you all right now, here we go with, um, a very quick, tangible example.

  • This has been effective in Canada, where marketers are only allowed to present their promotional Facebook imagery to people old enough to know they're being advertised to great.

  • This has been effective in Canada, where marketers are only allowed to present the promotional Facebook imagery to people old enough to know they're being advertised to.

  • This has been effective in Canada, where marketers air only permitted to present their promotional Facebook imagery to people old enough to know they're being advertised to.

  • This has been effective in Canada, where marketers are only able to present the promotional Facebook imagery.

  • Two people old enough to know they're being advertised to, uh and sentence you saw was sentenced number one with a loud So they are only allowed to present their promotional Facebook imagery.

  • Okay, let's bring up the next sentence, all right.

  • A second strategy could be to create awareness programs in high schools that educate young people about advertisements and their influence.

  • All right.

  • A second strategy could be to create awareness programs in high schools that educate young people about advertisements and their influence.

  • A second strategy could be to create awareness programs in high schools that inform young people about advertisements and their influence a stick.

  • A second strategy could be to create awareness programs in high schools that teach young people about advertisements and their influence.

  • And we saw a sentence number one with educate young people.

  • Okay, All right.

  • Now.

  • Ah, closing sentence to kind of wrap up the paragraph.

  • These two policies would help preserve the public's ability to remain critical off what they see.

  • Okay, which of these sentences did you see?

  • These two approaches would help the help preserve the public's ability to remain critical of what they see.

  • Thes two strategies would help preserve the public's ability to remain critical of what they see.

  • These two policies would help preserve the public's ability to remain critical of what they see.

  • And you saw sentence number three.

  • All right, so that's our second supporting paragraph, which gives some suggestions for how how people and their societies can can protect themselves from the influential nature of advertising's Let's read through it from the beginning to protect people from thes negative effects and, of course, thes with reference to the ideas brought up in the previous paragraph.

  • One approach is to regulate the number of times market campaign can target a specific person social media account.

  • This has been effective in Canada, where marketers are only allowed to present their promotional Facebook imagery to people old enough to know they're being advertised to.

  • A second strategy could be to create awareness programs in high schools that educate young people about advertisements and their influence.

  • These two policies would help preserve the public's ability to remain critical of what they see.

  • Okay, now we'll carry on to our conclusion sentence, which necessity is only two sentences long.

  • Although advertising is an economic necessity, its influence should be recognized and kept under control.

  • Okay, which sentence did you see?

  • Although advertising is an economic necessity, its influence should be recognized and kept in check.

  • Although advertising is an economic necessity, its influence should be recognized and kept under control.

  • Although advertising is an economic necessity, its influence should be recognized and kept at appropriate levels.

  • And the sentence you saw is this 2nd 1 kept under control.

  • Let's go put that into R S E.

  • All right.

  • And the closing sentence for the entire essay is, as the above has shown, societies should work to guard their freedom to make decisions unaltered by the interests of large companies.

  • All right, which sentence did you see as the above?

  • His shown society should work to guard their ability to make decisions on altered by the interests of large companies.

  • As the above, his shown societies should work to guard their freedom to make decisions on altered by the interests of large companies.

  • As the above is shown, society should work to guard their right to make decisions on altered by the interests of large companies.

  • And you saw the second sentence with freedom to guard their freedom.

  • Okay, Um, all right, so that paragraph kind of just wraps up.

  • The TSA gives a comment on on influence, and what should be should be done, too.

  • Um, to protect against that.

  • Now let's read through the S e.

  • From start to finish, you'll see that it is very committed to the essay question and does not allow itself to go off any sort of tangent.

  • Tangible examples are shared to prove the points that are needed.