字幕表 動画を再生する 英語字幕をプリント In many countries, DHL has more locations, more vehicles, and more employees That’s why DHL IS FASTER However to communicate this with a classic advertising campaign is expensive. So why couldn’t the competitors advertise for DHL. For that purpose giant packages were taped all over with Thermo Active foil and cooled down below the freezing point. (-4 C) In this way the competitors picked up a black package that that transformed back at temperatures above freezing and delivered the message in the most beautiful colors. To addresses in the city that were not that easy to find. After all, they were paid reasonably, the result an innovative way to communicate and everyone played along. Well, almost everyone. Thank you very much.