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  • Great to be back to this side of the world

  • I'm gonna explain a little bit of myself

  • where I came from

  • I was born in Hong Kong, and grew up in Macau

  • and then my family decided I need to get some western education

  • then we went to the States

  • and I got undergraduate degrees, I studied biology

  • I thought I was gonna be a doctor

  • like a lot of Asians, you knows, kids

  • Umm, that didn't happen, I failed miserably

  • and my parents, my mom just really disappointed, so

  • then I shift, I decided I'm gonna study design

  • and architecture, and while I was there, I did my thesis

  • part of my thesis was, I was looking at industrial revolution and aftermath of industrila revolution

  • and I've noticed that we've all know by now what happened before and afterwards

  • you know, producing, mass production, machine lines

  • we were producing things over and over and over again

  • cookie cutter effect, and that affected our office and environment and our way of working

  • and also affected our schools, and the way we teach our children

  • we were repeating the same things over and over and over again

  • so I started asking myself

  • well, the change is imminent, we have to do something about it

  • but how? where do we start?

  • so after I graduated, I started to looking into ways of incorporating these changes to the way we work

  • the way we study, the way you live

  • and then I came up with these four shifts, four changes

  • and the first one was, in the pre-industrial revolution age

  • mass production, what do we shift? and think about mass customization

  • give them the tools, the methods

  • and each one of you will produce something different

  • instead of having this cookie cutting method of producing the same thing over and over again

  • why don't we start changing our mentality instead of so focus into the result

  • into the end product; why don't we think about the process

  • how we think about the journey making things

  • what do we shift? let's just stop thinking about this top-down approach

  • this top-down hierarchy

  • where we have a boss, where we have workers, and we have the lower rank, why if we all are equal?

  • professors, students, employees, boss

  • why if we are all equal?

  • that would be ideal

  • and why don't we shift from being so formal all the time

  • and just having a really informal environment

  • where we could all work together, we can all study together, where we can have a surprise discovery

  • where serendipity can occur

  • and so I really want to apply this philosophy somewhere

  • in 2010 I had the opportunity to start up MOB-Maker Of Barcelona

  • I'll explain to you the making of it

  • so this is my definition of what MOB is

  • and MOB is a thousand square meter of pure goodness plus a commmunity of creative geeks

  • the innovative hipsters

  • and the business savvy

  • so I'm trying to mix things up, you know, all three groups together in the same space

  • so when I'm talking about the creative geeks, I'm talking about designers, artists, innovative hipsters, hackers, inventors, business savys, entrepreneurs

  • so what is a maker? for me a maker is self-sufficient, someone that is passionately driven

  • fully capable and highly motivated

  • so I'm not just talking about people making things, making products, no, anyone here is a maker

  • shift of mentality, everyone is capable

  • so for us, maker is someone who can make things happen for themselves

  • so that is basically everybody, right?

  • so this is my prototype of a maker, that's teeth, it's fiesty

  • we have a facility, we have a thousand square meters

  • and then inside we have co-working, class rooms and we have invent spaces

  • so this is some of the pictures of our makers hard at work

  • these are our students, sometimes they are not so hard at work, but they are in the same space with the professionals

  • this is our caged meeting room, very informal

  • here is the lounge and he's working very hard

  • we also want to provide tools, and these tools could be literal tools, places where people can make stuffs

  • we're actually in the middle of makers' space where we have digital fabrications

  • sewing machines, vinyl cutters, where people can actually produce

  • we want to provide contents so we have a lot of workshops

  • exhibitions, hackerthons, performances, theatres, so this is our event walls

  • we list all our activities we do during the month

  • some of the examples of exhibition we have done, we do start up launch party,

  • hackerthons where people get together and hack things

  • our supermarkets where we sell Barcelona desin products showcasing our maker design

  • concerts, and this is a project that is in the making where we are collaborating with another organiation

  • what we are trying to do is we are trying to match up improbable occurences

  • so we are trying to match up hackers and designers and see what can be produced within these two marriages

  • we'll see how that goes

  • we also collaborate a lot with external organizations, Firefox, with Etsy, to run their events

  • and finally the most important part is the creative community

  • we are very proud to have over 120 members within this first year of operation

  • we have about 50 percent local people and 50 percent of international

  • we push very hard to create an environment where professional and students are in the same space

  • so this is our crowds and top of this 120 sort of in house members we also have over 3000 virtual ones

  • so we are trying to build up this community where people can come to work together

  • a meet up space, they can do project together

  • and they can collaborate

  • so, how do we grow a creative community

  • I'm gonna give you some instruction, some of the experiences I've learned so far in this year and an half

  • the person who runs this creative community is the one

  • you're gonna be the heart and soul of this community, the aura, it's gonna be felt

  • you gonna be heard everywhere, so you better be passionate about what you do

  • you have to actively recruit all those members, those movers and shakers in this community

  • all those people that are interested to participate include them in this part of community

  • you're going to reach out, there are tons and tons of people doing amazing things in this city I'm sure

  • not just in Taipei, I'm sure across the ocean, across the other countries

  • find these people, bring them in

  • connect, connect corporation, you would think that they would never listen to individual, small communities

  • but grow your community and they would want to hear your voice

  • give incentive, to your members to start their own initiatives

  • it's very important, because they will provide the contents

  • for your community

  • grow your community through external and internal events

  • what we talk about earlier

  • so whether it's concert for your internal members or big events like hackerthons where you invite corporations

  • these are your contents, sort of like your food for your community and it's very important

  • family matters, your members are gonna be your families

  • and they will be your voices, and if you treat them right, they are goonna be loving you

  • they are gonna be telling everyone about it and your community will grow

  • you gotta work it, this isn't a free ride

  • you are gonna work it, your workers are your families, remember?

  • and you are gonna promote it, talk it up, tell other people about your members

  • oh, have you heard so and so, he's amazing

  • and do you know so and so, he's just so fantastic

  • and finally, I think there's another point

  • you need to communicate, if you are doing great things and you are not talkinng about it

  • then it's kind of a loss case

  • tell other people, do a Facebook campagin

  • do a wonderful website, tell the entire world the content of your members and community

  • and you gotta be the pimp, I don't know if this is translating right

  • you have to connect people, put people together within the community and outside the community

  • this is 99.9 percent of my job at MOB

  • becuase without this kind of interaction, you community isn't gonna grow

  • collaboration is the key

  • so, how do we apply this in a larger scale?

  • like I said earlier, there're tons of creative, talented people, all over the city

  • but they are all kind of fragment over the place and they don't really talk to each other

  • what if we start appling this community, what if we just start growing this community all over the place

  • start making connections between them

  • and if you apply this in the city level, neighborhood level, in the global level

  • you can actually connect to the whole world

  • and that's pretty amazing,

  • and if you guys build one, and we start communicating with you guys

  • you gonna have a linke between Barcelona and Taipei

  • and that's pretty cool

  • so, if we go back to the shift philosophy we talked about earlier

  • that was just our sort of way of working

  • are we really want to apply this methology not only at MOB

  • not only at the facility

  • what if we can apply this in another project

  • so we got very lucky this year, we were working with the city government of Barcelona

  • and it's a very initial, we just started about couple weeks ago

  • but we wanted to regenerate the city, the neighborhood at MOB

  • and we said, well, how do we approach this, we are not urban designers; I study architecture 146 00:11:59,627 --> 00:12:01,492 I don't know anything about urban planning

  • so, we said, why don't we tab into the resource

  • why don't we talk to our MOB members, we have 120 of them

  • to so what we can do

  • so we got everyone together, and we sort of have a brainstorming session

  • and we came up with this idea;

  • we brought mathematicists, we brought our physicists in, we have hackers, designers

  • we all started talking about how to approach this project

  • and we decided that we wanted an algorithm; we wanted to provide a tool, not the final product, but sort of a formula...

  • on how to approach the design of the city

  • we said we were goonna design the city through an organic, a fluid, a human-centered way

  • when you see this very short video, we are trying to incorporate the parameter, the open data that we get from the city

  • so everytime, say, for example, someone opens a shop, that map will alter instantly

  • and that's a live organism that's being changed depending on what information is being applied on

  • and so we want to use this tool, not just for Barcelona, not just for a particular place and time

  • we want to be able to see the changes in a very dynamic way so the urban planners, designers, archetectects and anyone else

  • who want to use this tools to rethink about what the future of this city is like can use it

  • it's very excited for us to start this project within the city

  • and it's very interesting for us to see the city has intrest and initiatives like this

  • so, to go back to the question

  • we know about changes are about to happen

  • the question is "what's next?"

  • my answer to that is all of you to become a maker

  • to start your initiative

  • and to grow your own community, thank you.

Great to be back to this side of the world

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A2 初級

TEDx] 共同創造空間:セシリア・タム、TEDxTaipeiにて (【TEDx】共同創意空間:Cecilia Tham at TEDxTaipei)

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    阿多賓 に公開 2021 年 01 月 14 日
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