Think moon plays an incredibly important role in Chinese culture

it defines the calendar

it also in the source of inspiration for thousands of poets, artists and writers

So, in ancient times to take the idea of the moon and express it

This's quite a complex process

and it was done using oracle bones

producing this kind of artifact

it was very difficult, and it was magical and mysterious process

and it was confined to a very very small proportion of population

and it was used to hold things like ceremonies

so people use the flow of information

and a form of control and it was very limited access

because it was so difficult to produce

You think about what happened when pen and brush and ink and paper came along

Suddendly, open up the ability for people to express their ideas to a much broader audience

it also generated new art forms, calligraphy, painting, etc

and provided a route for people to join the government through examinations

and through writings of history and things like that

So slowly, the number of people who are able to express their ideas increased

Print, was a major revolution

you think about Chinese printing machine in particular

very complex devices because the numbers of the characters

Actually setting of a press for a book took a long time

and it required a huge amount of investment

in terms of the machinery, in terms of the type setting

and actually distributing the books

So again, you had a small group of people who are very much in control

of the means of production, at the same time

you're expanding the overall size of the market and the readership by making it more broadly available

Now, along came the computer, things have changed quite considerably

now we can all express our feelings about the moon, using our computer

We can take graphically, we can write, we can do match-ups all kinds of things

and we can broadcast it to an absolutely global audience

the same time however, what that has meant is it increased the pressure for innovation

everyone now can produce on their computer

hundreds of millions of people worldwide

people can access on the internet

so it's more and more pressure for us to create

better, more interesting, more compelling content

same time, is putting pressure on traditional publishing models

before a tv stations or a magazine was licensed to print many

and then suddenly it's not so easy now

because so many people could produce content

now it seems a new revolution for touch on tablet or smartphones

and you see a company revolution in terms of again in the way you interact and generate content

through for example mobile apps, on your phone and on your tablet

so the audience is increasing pretty close now to a billion smartphone users

and that will continue to grow and computer users will also continue to increase as well

at the same time, the barriers of entry continuing to go down

because more and more of us can do it

So, a lot of people begin to wonder what's the next big trend

Last five years in technology this tremendous growth in smartphones

markets have come from no where

suddenly you see all the excitement say they're on their iPhone5 which was launched last week

and in the sense of disappointment there was no wow factor that got people really excited

and that shows, really, the revolution, the technology,

has raised a certain level of maturity

So, what is the next big thing

we believe the next big thing is actually not just one big thing

it's gonna be millions of little things

and what's gonna make that possible is 3D printing

now 3D printing has been around for quite a while now

in the background, going on, it was sort of invented in the University of Bath by a professor there

and then companies like MakerBot in the US who's started to work to popularize the technology

so now in a situation where a 3D printer costs for consumers probably around $2000

in another words, it's pretty much the same price the printers used to cost through pc network, creating one for your home

and you can see the price will continue to go down in the future

so it's gonna become a truly, accessable technology for everyone

so what's 3D printing does? it gives the idea, it gives the promise that everyone can be a maker

tomorrow I know at TED is also talking about maker, but using a 3D printer we can print our own clothes maybe, we can print our own ornaments

or we can do our own devices like this

this is just some of the examples that we've done

so you see you can make things for yourself

you wanna be a little bit more creative, you can actually make things, we can maybe sell things

think of it is perfect just came in time build to order, somebody sees it, they like it

you send a file to a printer and bam, it's done

all they purchase is the file, you share the file with them, they print it on their printer

so opens up this tremendous opportunity

and it also opens up the possibility for website like Kickstarter, I don't know if you're familiar with it

but if you have an idea you gonna present your idea and people will fund the idea

so actually have this chance to create an amazing business all through 3D printing

but actually, yes, everyone could be a maker

but it requires a team to make it really happen

a couple of weeks ago at VIA we hosted together, we used some ventures

and the first hardware, software business started to invent in the world, not just in Taiwan

and we had over hundred people come and we put them into teams and came out with ideas

what kind of products for the future they'd like to create

and what was very clear is it requires multiple disciplines

if you are a designer, you are not necessarily a manufacturer

if you're a software engineer and having work in the industry for over twenty years

I can tell you this that it doesn't mean you understand hardware

you need to be able to bring all thess skills together into a team to make it happen

VIA, we've in the technology business for a long time

and we mainly focus on creating platforms

at TEDxShanghai a few months ago we introduced this which is called APC and it's a $49 pc the first one world used Android

it was about creating a platform and the time we looked at it and there was no case, why was there no case

one of the reasons is we want people to think and build the cases themselves

and one thing they can do actually is to use the 3D printer to create the case and prototype it

so what we put together here is our 3D printing platform

as you can see, it's kind of a messy process here

you've a got a pc, you've got a motherboard and you've also got the printer itself

and all these things to work together, so we're focusing integrate and make it smooth and make it easy for people to carry out

it even has some software controls we put in there which make the processing and the productions the files much easier

as I said earlier, what's important also is not just about technology

it's not just creating a platform

it's about creating an ecosystem in a culture around it

a culture that encourages, collaboration,

Chinese poet used to get inspirations from the moon along probably, drinking few glasses of wine

And unfortunately, that's not the model for ths kind of innovation

Much is there, I'd enjoy that. it's about bringing people together from business disciplines

and figuring out how they can all fit into the picture and contribute towards it

now Taiwan it actually has an amazing infrastructure

for making this happen, it's got a world leading pc industry

IT hardware, and if anything held it back

in my opinion, it's always relied on Intel and Microsoft to do the thinking

and that was ok when the pc industry is really growing

but it now suddenly you gotta think something different, we have a very powerful IT industry

a growing software and cloud service capability

a creative community we can all see today

an entrepreneur spirit that's really driven the growth of this island

very very strong manufacutring capability, it's the government that encourages this kind of environment

and finally, it's exciting to see the emergence of collaboration spaces where people coming together to do this kind of thing

so 3D inspiration is about what

it's about taking an idea, something simple like this, it may actually look quite simple

this is a moon, which we printed earlier

it's about taking that idea and turning into an product

now, to begin with that product requires a simple product

it could be smaller, maybe be some jewelries or it could be a paper weigh in the office

could maybe in a different color, could have a character on it, or logos all kinds of things

so first just simple productisation

second now it produce a wave to the prototyping

for storification and socialization

where in the hot phases of internet and things what is gonna happen in the future

how we're gonna embed the internet

into everyone device, it provides a perfect vehicle for making that happen

just thinking in the future, you adding that to connectivity

you adding senses, so maybe you could have environmental information, weather information, picking that up

you adding video capability or you add in audio

and suddenly you got a product roadmap, you've got a story around the product

you've also got a clear product identity build around the original concept

you can also share that concept, share the ip and files with people working on similar things

So, this is the kind of process that we need to be thinking about in the future creating the idea, prototype it

start with the simple stuff, get the feedback from the market

from that build the story, build the roadmap, socialize it by getting it connected and sensification

this all may sound a little fanciful right now, but the speed the technology is moving it

it's gonna happen very fast, I said also, it's about collaboration

no longer an individual can have a great idea, it needs a team

it needs people who got capability in all different areas

perhaps before it wasn't quite necessarily

then it's prototype, the great thing about the web is that if you have a lousy idea

you don't have to spend million dollars finding out that nobody wants to buy it

you can put in design and people will tell you

that's how prototyping can help

and then the next stage is actually manufaturing, as I mentioned earlier, Taiwan has that space

it's got thousands of great manufacturers who can turn a product into

who can turn an idea into mass produced product

and finally it's about morphing, taking it beyond the original idea, into all different areas

so, just to finish, we are back to the moon, while I've been printing, and you can see how it works

and we also have a demo over there when it's finished

but this is just a start, think the potential of this technology is enormous and it really gives an opporunity to shoot for the moon in the future. Thank you.