Heyguys, today I amcasuallysittingonthefloorwiththislowlyselectionofplanttotalktoyouguysaboutthewholethriftingandresellingbusiness.
I honestlydon't rememberthelasttimeorif I eveneverdonealong, justsitdownandletmetellyouhowtodosomethingtypeofvideobecause, honestly, I wouldnotconsidermyselfanexpertinpracticallyanythinginthisworld.
Butonethingthat I dohave a decentamountofexperiencewithisthethriftingandresellingbusiness.
And a lotofyouguyshaverequestedthat I talkaboutit.
Soherose.
Nothing.
I guessforthoseofyoudon't reallyknowwhat I'm talkingabout.
Basically, what I dois I'vebeenrunningthissidebusinessfor a coupleyears.
I liketothinkofitbasicallyasonlineboutiqueslashvintagestore.
I gotothriftstoresandestatesalesandpickoutclothingthat I thinkisreallycool.
Andthen I modelit, takephotosandputitonline, sellitfor a profitandthenshipitoutandhopefullypeopleenjoyingtheirclothingthattheyboughtforme.
Obviously, I'm notthefirstpersontodothisatall.
Thereare a tonofgirlsguyswhoruninstagramshopstopsondeeppopandposhMark.
And I thinkit's actually a fairlypopularbusinessmodel, especiallyincitieslike L.
A.
Where I liveorNewYork.
I willsay I ambynomeans a proatthis, andthereare a tonofpeoplewhodowhat I'm doing a lotbetter, but I domakelike a decentamountofmoney a couple $100 tomaybelike $500 a month, dependingonhowmucheffort I putinbasedoffmylittleresellingbusinesssituation.
Soandalsopersonally, I thinkit's a reallycoolwaytobepartofthesustainablefashionmovement.
I thinkthestatisticissomewherearound 90% ofclothesthat's donatedtothriftstoresnevergetsold.
SobybuyingclothesfromgoodwillorSalvationArmy, whetherit's foryourselforfor a business, you'renotonlysupporting a charitablecollege, butyou'realsobuyingclothingthatwouldlikelygointo a landfillandhopefullygivingsomenewlifetosomethingdidpiecesAtleastthat's how I liketothinkaboutit.
I startedresellingclothingonline a littleoverfouryearsago.
I actuallydidn't startbysellingdriftedclothing, but I hadjustrealizedthat I hadwaytoomuchcrapthat I didn't liketowearinmycloset, andmyNewYear's resolutionwastoclearitoutandkindofrefreshmycloset.
So I bought a poshmark, whichwasdefinitelythebiggestresellingappbackin, what, 2014.
So I soldmyoldclothesonlinekindofcasuallyfor a coupleofyears.
Butwhen I reallystartedgettinginto, itwasactuallylastsummer.
Basically, I'vetoldthestorybefore, but I hadneverreallybeenintothriftingbefore.
Butlastsummer I gotmywisdomteethtakenout, andforaroundtwoweeksafterwards, I wasjust a miserablechipmunkaskedHumanbeing, mycheeksweresopuffyand I wasinsomuchpain, sooutofboredom, I waslike, Whydon't I distractmyselffrommysufferingandgotothethriftstore?
Andwhen I noticedwhile I wasthere, becauseapparently I'm alwaysinhustlingmode, evenwhen I'm a chipmunkisthattherewere a lotofcoolpiecesthat I couldpickupthatweren't necessarilylike, perfectformystyleorperfectformybodytype, but I couldprobablysellthemtootherpeople.
Alsoonthatsummer, I happenedtobeon a kickofreadingbooksofwrittenbycelebrities.
Because I'm a pieceofpopculturetrashlikethat.
They'reveryeasytoreadandveryamusing.
Okay, soafter I wentonmylittlethriftyconvincer, I pickedupGirlBossbySofiaAmoroso.
She's thefounderofNastyGal, which I guessisnowkindofdefunct.
Andthat's reallywhatmademerealizethat I wasn't crazyand a lotofotherpeopleweredoingthis, anditcouldbe a legitimatebusinessif I wantedtogowithit a littlebitof a plugbeforewejumpintothefactsandfiguresofthebusiness.
Thisvideoisbroughttoyoubyaudibles, and I don't wanttosayifyouguysareinterestedingettingintothewholeresellingthingorstartinganytypeofbusinessthissummer.
Butifyou'reallsobusy, likeworkingorinterningfor, ifyou'renotlike a pale, workaholichermitlikemeandyou'reactuallyenjoyingthegreatoutdoors, a greatwaytomultitaskyoudo.
Thatistolistentoaudiobooks.
Audiblehasgrowballsonaudiobook.
Theyalsohave a bunchofotherofmylikefavoritecelebrityfemaleempowermentbooks.
Butif I haveanyadvice, I'd sayfirst, trysomeoffbrandthriftstores.
I feellikenaturally, whenwegolookingfor a thriftstore, we'regonnatypeinGoodwillorSalvationArmyoroneofthebigchains, butactuallyinmyhometowninMaryland, whichisthisrandomaskedsuburb, whereyouwouldn't thinkthatthere's a lotofhighfashionorlikereallycoolpiecesandthriftstores.
Someofthebestandmostuniquestuffthat I foundhasjustbeenfromreallylocalstoresthataren't hugenationwidechains.
Also, ifyoucouldgoontheoffdaysorfindwhenyourthriftstoredoes a bigrestocking, thatcanbesohelpfulbecauseyougettobethefirstpersontopickthroughtheclothing.
Anotheroptionforwheretofindclothingis a statesales.
Nowthisis a littlebitmoreeffortandlike a littlebitmoreextra.
Basically, thesearehowsaleswheresomebodyhasdiedorthey'relikemovinginto a retirementhome.
Butlet's ignorethatandtalkabouthowyougetsomefashionfindsthereinordertofind a statesalesinyourarea, literallyjustGoogleestatesalesandthenyourcityoryourZIPcode.
A lotofthemwillalsopost a descriptionofthemainthingsthattheyhave, andsomeofthemevenhavephotosofthetypesofitemsyoucanfindattheestatesale.
Definitelylookatthosecarefullyanddon't justgotoanyrandomestatesalebecause a lotofthem, inmypersonalexperience, havebeenreallyfocusedaroundfurnitureandlikeguitarsandcamerasandrareitemslikethatandnotasmucharoundclothing.
Butiftheydomentioninthedescriptionthatthere's a lotofvintageordesignerclothing, it's definitelyworthcheckingitout.
Mylastsetofoptionsareallthingsthat I haven't reallyexplored, but I think a lotofmoreprofessional D popandInstagramsellers, yousleazeandthosearevintagewholesaleplaces.
I'm notveryfamiliarwiththem, butyoucangoogleit.
Andthen a lotofmajorcitieswillhavethesewarehouseswithjustpilesandpilesofclothingfromlike 19 thirtiesto 19 eightiesorwhatever, andyoucanbuythembythepoundandthenotheroptionsarelikeeventsorfleamarketsoryardsales.
Basically, I don't knowanywhereyoucanfindcheapclothingdefinitelyworks, althoughthriftstoresare a greatplacetostartnextup.
A lotofyouguysaskedmewhat I thriftorhowdo I knowwhattobuyandwhat's gonnasell?
I thinkfirstandforemostisjust a matterofpersonaltaste.
Beyondthat, though, anotherwaytothinkaboutitisthateachitemshouldhave a sellingpoint, especiallywhenyou'restartingout.
Itcanreallyhelptoeitherhave a goodbrandnameattached, thepieceofclothingyou'retryingtosell, likeTommyHilfiger.
Everybodyshitsthemselvesforincludingme, Campion, RalphLauren, Nautica, basicallyshitthatyouseeatUrbanOutfittersorjusthighqualitycontemporarybrandsordesignerbrandsthatgenerallysellfor a muchhigherpricepointoranothersellingpointthat I lookforis a reallygoodfabricthataddsobjectivevaluetothepeace.
Youhasno I thrift, aninsaneamountofsoapblousesorsilkslipdresses.
Thistakes a littlebitof a creativeprojectrunwaymind, butwhen I seestuffinthroughstories, I'm alwaysthinkingabouthowcan I transformthisintosomethingthat's a littlebitmoremodern?
ReallyEasymodificationsincludecroppingthings, which I doallthetime.
It's a knitfabric a lotofthetimeyoucouldgetawaywithnothaving, ahemiteither.
Hemming a skirtoraddingdartsSimplethingslikerepairing a holeorreplacing a button, movingorreplacingthestrapson a dresssothattheymake a nicerneckline, andthenevensomethingassimpleasironing.
A pieceofclothingcanadd a lotofvaluetoit.
A lotofpeoplewilloverlookshirtsthat I'vebeenhangingoutinthethriftstore, andthey'rekindofwrinkly.
But I sweartoGod, ironingcanmakethebiggestdifferencethat I couldmakeitlook a brandnewagain.
Overall, a reallyimportantthingtoconsiderisWhat's yourprofitmarginonitem?
Forexample, ifyou'reselling a furcoat, searchforvintagefurcoatsorifit's a specificbrandlikeyoufound a dressfromUrbanOutfitters.
A Reformationsearchthatbrandandseewhatotherpeoplearepricingsimilaritemsforandyoucanevenin a lotofAPS, lookatthesoldsectionandseespecifically, thepriceisthatpeopleareactuallywillingtopay, anditcouldbehelpfultohonestlyaskyourselfhowmuchyouwouldpayforit.
Ifyou'rethecustomer, I wouldsay, justingeneral, it's righttoputyourselfinthecustomer's shoesandfinally, someotherfactorstoconsider.
Obviously, I talkedaboutearlier.
Ifit's a reallygoodbrandlikeTommyHilfiger, ifit's a goodfabric, ifit's a designer, randorsuperrareitem, orifyou'rereallypopularas a sellerandyouhave a reallygoodreputationand a lotoffollowersonwhateverplatformyouuse, thosecanallbefactorsthathelpyoupriceyourclothing a littlebitmoreexpensive, I think, otherthantheactualprocessofyougoingwithrestoreandpickingoutcoolstuff.
Orifyouhave, like a friendor a roommatewho's down, youcanaskthemtotakephotosofyoutwo, andthatprobablymakestheprocessevenmoreefficient.
But I getreallyuncomfortablemodelingaroundpeople, So I justliketotakethembymyselfonselftimer.
Ifyou'retakingphotosindoors, definitelytrytotakephotosinfrontof a bigwindow, possiblyin a lightroom, sothatthelightiskindofAmbienand, likebouncingoffthewalls, youcannevergowrongwithtakingphotosinfrontof a plainwhitebackgroundsupersimpleandkeepsthefocusonclothing.
Orifyouwanttoget a littlebitmorestylistic, youput a coupledecorationsalsokindofframeyourselfinthephoto.
I wouldjustrecommendkeepingthedecorationssomewhatminimalandkeepingthemconsistentthroughoutyourphotossothatwhateveryourfeedoryourstoreis, itlooksreallyconsistentandprofessional.
Like I said, I don't wanttofilterthemtoohardbecause I stillwantthecolorstobeaccurate, butespeciallyifthey'retakenon a phone.
I feellikethefiscalfilterhelpsthemlook a littlebitmorevintageand a littlelesscrusty.
And I phonyafteryouhaveyourphotos.
Thenextthingishaving a descriptionforitemsisprettyobvious, butthefirstthingyouwanttodoisdiscloseanyflawsorany, likesignificantwheresometimes I thinkit's funtoinclude a littlelineaboutwhatyouhadPerryitemwithorwhateventitwouldbeperfectfor.
Orifyoufeellikeit's inspiredbysomethinglike, it's a dressthatlookslikeMarilynMonroewouldwearit.
I thinkthatcouldhave a lotofpersonalitytoanitemandhelpsomebodyenvisionhowtheywouldactuallyuseitintheirwardrobe, especiallyiftheitemis a vintageclothingpieceorit's like a dressorpants.
Basically, themeaningthat I useisUSPSfirstclassmail.
What a goddess, and I'lllinkthewebsitethat I usedtomakeshippinglabelsbelow.
It's literallyjustthroughPayPal, butbybuyingthelabelsonline, theygiveyouaround 10% off, soit's a nicediscountanditcanaddupand I alwaysliketomakemylabel's onlinebecause I goinsane, waitinginlinesatthepostoffice.
Forsomereason, italwaystakeslike a fuckinghour.
So, like I said, themainservicethat I shippedthroughisUSPSfirstclass.
Itshiftsin 3 to 5 businessdays.
It's reallyaffordable.
It'llalwayscostyoulessthan $5 around 3 to $4 formostpackages, butit's onlyavailableforitemsthatweighlessthan a pound.
Butbefore I go, I wantedtorunthroughthedifferentplatformsthatyoucansellonreferenced a coupletimesthroughoutthisvideo, that a lotoffactorsdependonwhichplatformyou'resellingon.
So I thought I wouldbreakdownliketheprosandconsandfeesofeachone.
Like I saidbeforeistheappthat I startedsellingonoverallisdefinitelymorebrandfocused.
I think a lotofpeoplearesearchingforclothingbybrandandnotnecessarilyforvintageclothing.
Soit's kindoflikeInstagraminthatway, andthecustomerisgenerallyare a lotmorehipandyoung.
I thinkit's a lotofpeopleinhighschoolandcollegeandlivinginbigcitiesand, likehipster, askpeoplelikemyself.
Developitselftakes a 10% cutofyoursails.
Butkeepinmindifyou'redoingyourownshippingon D pop, it'lltakethat 10% feeoutofyoursellingpriceandalso a 10% feeoftheshippingpricesoitgets a littleextra.
Thoseairwhenitstartsbeing a gooddeal, orifyou'd ratherarrangeyourowntripain't deep.
AllLet's seethatoverall, I wouldrecommend D pop.
Ifyou'resellingstocks, that's like a littlebitmoreedgyandvintageandunbranded.
Ournextsellingplatform.
It's Instagram, which I personallyneverhad a shoponmyself, butsomeofmyfavoritevintageresellingshopsorrunthroughInstagram.
ThemainadvantageofInstagramisthatit's a reallyseamlesswaytotakeadvantageofanyfollowersthatyoualreadyhavetheirandeverybodyovertheownsInstagramandisscrollingthroughitlikeeverysingleday.
Sonobodyhastodownload a newappjusttogolookatyourclothing.
Itis a littlebitmoreworkforyouthen, becauseyouhavetodeterminewho's madethesaleandyouhavetodesignateyouritemsassold.
There's a lotmoreoneononecustomercommunicationthroughtheends.
Anotherthingtoconsideristhatifyou're a newinstagramshoporyoudon't have a wholelotofreviewsorfollowersorreputeyetsomepeoplemightbehesitanttoVenmoyouorPayPalyoubecauseobviouslythere's thepossibilitythatthey'regonnagetscammed.
Andthere's notlike a specificmarketplaceorAPbackingyouupsayingyouwillgetyourproductandyouwillgetyourshippinglabelandyou'renotgonnajustVenmosomebodyyourmoneyandneverhearfromthemagain.
Overall, I wouldrecommendInstagramifyoualreadyhave a bunchofInstagramfollowersoritcouldbeusefultouseincombinationwithdeeppop, youwanttostartoutontopandthengainsomeexposure.
Thisisdefinitelysomethingtolookintoafteryouhave a littlebitmoreofanestablishedbusinessandcustomerswhowouldwanttoactuallyfollowyoufromoneofthoseplatformsontoyourwebsite.
AftersellingonPoshMorkanddepartfor a coupleyears, I mademyownwebsitewithSquarespace, butthey're a bunchofotherwebsiteserviceisaswellthatyoucanuse.
I amnotthebestatkeepingmywebsitestockbecause I amincollegeanddoingYouTubestuff.
I'm gonnatrytobebetteratitoverthesummer, butsofar I reallylikedit.
I reallylikethat I havecompletecontroloverthestorepoliciesandtheaestheticofmystore.
UnlikeApse, wherethere's kindof a setinterfaceandallyouhavecontroloveristhephotoson a website, youcanchangeeverythingthecolors, thebranding, thephotosize, howmanyphotos, likeappearineachrow.
Butit's alsoimportanttoconsiderthatthereareupfrontcostswiththat, thecostofbuying a domain, paying a Webdeveloperifyouwanttodothat, orjustthetimeinvestmentinbuildingyourownwebsiteandpotentiallyhavingtopay a servicelikeSquarespacemonthlytosetupyourwebsite.
Anotherproofhaving a Websiteisthatitjustmakesyourwholebusinesslook a lotmoreprofessional.
Andpeoplecanaccessitfromanywherefromtheirphonefromtheircomputer, andtheydon't havetogothrough a specificapporgothrough a middleman.
Ifyoudogettothepointwhereyou'restarting a website, thereissomelegalslashtaxstuffyoushouldtakeintoconsideration.
I ambynomeansanexpertofthis.
I'm stilltryingtofigureitoutlegally, youcanjusthave a websiteunderyourownname, andyoujustuseyoursocialsecuritynumberfortaxpurposes.
But I haveheardthatintermsoflikeavoiding, gettingsuedandgettingtaxbreaks, it's a goodideatoincorporate.
Sometimeswouldyouneed a lawyerforor I thinkyoucandoitonline.
Ifyoujustpaid a couple $100.
I havenotgottentothatpoint.
I'm stilltryingtofigureitout, but I wouldprobablyincorporatesoon, becauselegally, I thinkthat's a goodidea.
Anyways, thatbringsmetotheendofthisverylongvideo.
I hopethat I coveredeverythingthatyouguyshavequestionsabout.
Ifyouhavequestionsaboutmorestuff, feelfreetoleave a commentbelow, and I'lltrymybesttoansweritagain.
Ifyou'reinterestedinlearningmoreaboutthisbusinessfromlikesomebodywho's muchmoreaccomplishedit, then I amfreetolisten.