Recently I've been teaching

and sharing with you more on copywriting.

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Now today we're gonna talk about how

to write better sales copy.

I'm gonna give you seven powerful ways to do that.

You see, nowadays people are very, very skeptical,

every single day we are bombarded by thousands and thousands

of advertising messages, right,

wanting to sell us something.

So as a human being, as a person,

we are very much turn off and tune out

on a lot of these messages.

You see one of the biggest reasons why people

don't buy from you is lack of trust.

Not that they don't want what you sell,

not that they don't need what you sell,

but they don't believe you.

They don't believe the product would work,

they don't believe the service is any good.

So how do you overcome that?

Think about in your life, comment below,

share with me a moment that you've had in the past

that you wanted to buy something

that you were ready to buy but somehow in some way

that you just didn't feel comfortable.

You didn't trust the vendor or the brand or the company,

and you were sitting on the fence,

and at the end of the day you didn't take the action,

you didn't make the purchase.

Share that story with me, comment below.

So think about that, so what I'm gonna share with you,

these seven ways, they will apply to your emails,

they will apply to your videos,

they will apply to your landing page,

your website, your social media,

everything that you do, you got it?

Way number one to write better sales copy,

and that is use specific numbers,

especially in your headlines.

So you see it's one thing to say oh you know what,

I have a very popular podcast,

a lot of people listen to my podcast,

it's a whole other thing to say, you know what,

my podcast has been downloaded 1,735,221 times

from over 151 countries.

Do you see the difference?

When you're making claims you wanna be very specific

with numbers, instead of using round numbers.

Sometimes you can also use seven ways of, right?

Seven mistakes that people make

or three things you need to be aware of,

or the one thing you must know.

In fact, if you search on my channel,

and you look at some of the videos right now

you'll see the videos with numbers,

they tend to perform better.

They almost always perform better

than just a video with more generic title.

Why?

Because when you have a specific number

people know that there's a particular outcome.

There's some steps, there's some things,

concrete, that they're gonna get out of

by watching that video.

And this applies to copywriting,

this also applies to content writing.

Way number two, always prove your claim.

Meaning, including case studies, laboratory results,

some kind of proof, if you're gonna make some claims

within your sales copy you gotta back it up with something.

Otherwise, it will feel like an empty promise, right?

I'll give you a perfect example.

When I share with people that when I was getting started

that I was an introvert, people don't believe me.

You watch what I do now, I speak to millions

and millions of people on a monthly basis,

and they say oh no, Danny must be easy for you,

you're naturally talented or you're gifted,

or this comes easy for you.

Well it's simply not true.

But I could tell you many times that yo, no,

I was an introvert.

I had no confidence.

If you don't want to listen, don't believe me.

So what do I do?

Sometimes I would show them,

listen if I'm presenting I would show them a picture

of myself when I was 19 years old, 20 years old,

and you would see how much of an introvert

that I was, right, how shy I was,

how low confident I was, right?

And you would see that.

It's much more powerful when I can,

I share a story with you and I back it up

with boom, like that.

And I would show people the first car that I had

the Ford Escort, the white Ford Escort that I had,

that I bought for $2500.

People could see, oh wow, that's where Dan came from,

that's a very humble beginning.

So always prove your claim.

Everything that you say,

everything that you promise,

everything that you claim in your copy

you gotta back it up, you gotta prove it

so to demonstrate to the reader that this is real.

Way number three, use testimonials.

You see, what other people say about you

or your brand, your product, your company,

is infinitely more powerful

than what you could say about yourself.

Because if you say about yourself,

and you say oh I'm so great, I'm so awesome,

I'm so wonderful, well it comes across we are bragging,

but when other people say that about you,

now that's an endorsement, that's a recommendation.

So, as a business, doesn't matter what you sell,

you always, always want to be collecting testimonials

from your customers.

And the way that you collect testimonials,

sometimes you could collect what I call

character testimonial, meaning that your customers,

your clients, they're saying some nice things about you.

Let's say you sell weight loss, okay?

And you're a personal trainer,

and your customers might say,

yeah Sally is a very good personal trainer

and she is, you know, very much,

she has a lot of experience.

That's a character testimonial.

Those are good, you could use it here and there.

But the better kind of testimonials

are what are called results driven testimonials.

So here's an example.

You know, I've been struggling with weight loss

all my life, and I try a lot of different

diet programs, and weight loss programs,

and, the outcome is always very disappointing

until I met Sally.

When I met Sally, when I hired her as a personal trainer,

not only she has helped me to understand

why I struggle with weight loss,

and some of the deeper issues that I have,

but she also came up with a very realistic plan

that I could follow.

And she held me accountable,

and since training with Sally for six months

I've lost, you know, 21 pounds.

You see the difference?

That's a result driven, kind of a story based testimonial.

It's way more powerful than, oh Sally's nice.

She's a good personal trainer.

You wanna collect those testimonials.

And the way you do that is by asking deeper questions,

giving your customers some examples sometimes

what a good testimonial should sound like,

and you want to get those personal stories, right?

Because people resonate with stories.

Your buyer resonate with stories,

your prospects resonate with stories,

so share those stories, and be very careful

sometimes when you see these testimonials on the internet,

have you seen those testimonials that, it is like,

only the first letter like JT,

or John T., that doesn't give you any credibility.

The more specific the testimonial, who that person is,

John Smith, occupation, city, even sometimes maybe,

even like Instagram.

The more details you have the more credible

the testimonials, does that make sense?

When it comes to testimonials,

I believe video testimonials, they are the best,

they're more difficult to get,

but they are the best, why?

Because your prospects can see your customers,

you can see what they look like, what they sound like,

how they talk, and also their facial expressions.

They can communicate emotions so much better

through a video.

So ideally you wanna get video testimonials.

Because also when you get video testimonials

you can transcribe that and turn it into a text testimonial.

You could turn the audio, maybe use it for your podcast,

as also an audio testimonial.

But if you only get the written text you cannot

multipurpose, repurpose some of these testimonials.

So ideally get video.

If absolutely you cannot get video, I would say

see if you can get at least the audio version of it,

maybe on the phone, maybe through Zoom or Skype,

get an audio version of it,

get a photo, get a nice photo from them.

You would have a photo,

you would have the audio, and you would have the text,

a little transcript of what they say

about your company or your product or service,

that's okay too.

But ideally get the video testimonial.

Almost every single entrepreneur,

every single business owner that I've helped

and I have consulted with,

almost no one spends enough time collecting testimonials.

They might have some, two, three, four, five,

now they could have thousands and thousands of customers,

right, I sit down with them and say, okay,

what case studies do you have?

What testimonials do you have?

Oh we don't have a whole lot.

And I'm always shocked.

Like with Theme what we do within my company,

I'm constantly, constantly ongoing collecting testimonials.

We have thousands,

thousands, and thousands, and thousands

of success stories and testimonials

because you want to go into the marketplace,

not just the what you say, the words,

but when you can prove your claim,

and when you can overwhelm the skeptical prospects

with just an unbelievable, undeniable amount of proof,

that gives you a lot of credibility.

One testimonial, oh you can make that up,

how about two, three, four, five?

Six, 10, 20, 50, 100,

200, 1000?

I mean one person could be a fluke, 1000?

2000, 5000?

Now it's like, okay, this is powerful.

There's something about this product,

there's something about this service,

there's something about this company.

I could give it a try.

That's how you need to think

cause people don't believe you, they do not trust you.

Way number four, a picture is worth 1000 words.

So words are very powerful,

we as a copywriter, we're using words

to persuade and influence other people.

But picture is also a very important element,

especially nowadays.

You look at Instagram, they're all photos.

It's a photo driven platform.

So, in your email, or in your video,

on your landing page,

if there are photos, if there are graphic elements,

that you could use to help you tell a better story,

you wanna use those.

So it's one thing, again, to say, oh we have a,