Name: TEDx】お金で幸せは買える。マイケル・ノートン at TEDxCambridge 2011 (【TEDx】Money can buy happiness: Michael Norton at TEDxCambridge 2011)
Uploaded: 2021-01-14T04:48:43.000Z
Duration: 12 min 10 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

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I want to talk today about money and happiness,

which are two things that a lot of us spend a lot of our time thinking about.

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Either trying to earn them or trying to increase them.

And a lot of us resonate with this phrase,

so we see it in religions and self-help books,

And I want to suggest today that in fact that's wrong.

I'm at a business school, so that's what we do. So that's wrong.

And in fact, it's not so much that money can't buy happiness.

It is not so much that money can't buy happiness,

it's that If you think that, you're just not spending it right.

So that instead of spending it the way you usually spend it,

maybe if you spent it differently that might work a little bit better.

Before I tell you the ways that you can spend it that will make you happier,

let's think about the ways we usually spend it

CNN a little while ago, wrote this interesting article

on what happens to people when they win the lottery.

People think when they win the lottery, their lives are going to be amazing.

This article is about how their lives get ruined.

So, what happens when people win the lottery:

1) They spend all the money and go into debt

2) All of their friends and everyone they've ever met,

It ruins their social relationships in fact.

They have more debt and worse friendships than they had before they won the lottery.

What was interesting, people started commenting

Instead of talking about how it had made them realize

everyone was saying: "You know what I would do if I won the lottery?",

Here are just two of the ones we saw, that are interesting to think about.

One person wrote: "When I win I'm going to buy my own little mountain

"I would fill a bath tub with money and get in the tub

and sipping a glass of champagne". This is even worse now.

"Then I'd have a picture taken and dozens of glossies made.

Anyone begging for money or trying to extort from me

would received a copy of the picture and nothing else".

And so many of the comments were exactly of this type.

Where people got money and in fact it made them antisocial.

I told you that it ruins people's lives and that their friends bug them,

it also makes us feel very selfish and we do things only for ourselves.

Maybe the reason why money doesn't make us happy

is that we're always spending it on the wrong things.

In particular, we're always spending it on ourselves.

if we made people spend more money on other people?

So, instead of being antisocial with your money

what if you're a bit more prosocial with your money

and we thought let's make people do it and see what happens.

Let's have some people do what they usually do

and let's make some people give money away,

measure their happiness and see if in fact they get happier.

The first way we did this, on one Vancouver morning,

we went on a campus at University of British Columbia.

We approached people and said: "Do you want to be in an experiment?"

If they said yes, we asked them how happy they were,

One of the envelopes had things in it that said:

"By 5 p.m. today spend this money on yourself".

We gave some examples of what you can spend it on.

Other people in the morning got a slip of paper that said

by 5 p.m. today to spend this money on somebody else.

Also, inside the envelope was money. We manipulated how much we gave them.

So, some people got this slip of paper and 5 dollars.

Some people got the slip of paper and 20 dollars.

We let them go about their day. They did whatever they wanted to do.

We found out that they did spend it the way we asked them to.

"What did you spend it on and how happy do you feel now?"

Well, these are college undergrads, a lot of what they spent it on for themselves

was things like earrings and make up. Apparently, some of them were women.

What about for other people? Very different things.

One woman said she bought a stuffed animal for her niece.

If you give undergraduates 5 dollars, it looks like coffee to them

and they run over to Starbucks and spend it as fast as they can.

Some people bought a coffee for themselves,

but other people said that they bought a coffee for somebody else.

just targeted towards yourself or towards somebody else.

What did we find when we called them back at the end of the day?

People who spent money on others got happier.

People who spent it on themselves, nothing happened.

It didn't make them less happy, it just didn't do much for them.

The other thing we saw, is that the amount of money doesn't matter much.

So, people thought that 20$ would be way better than 5$.