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  • We all know there's lots of stuff on the internet — a lot of stuff.

  • There's too much for anyone to consume.

  • None of us want to be bombarded with information overload.

  • But, on the other hand, we don't want to miss out on what our friends and colleagues are doing.

  • Platform companies have done a really good job of filtering all that stuff

  • and serving up customized results based on our individual preferences.

  • They do this through algorithms,

  • computer code that curates content based on our online habits.

  • But research shows that these automated systems are radicalizing

  • and isolating people from the broader civic society.

  • Platform companies, like Facebook, use these algorithms to capture our interest

  • and keep us using their website.

  • The algorithms have not been programmed to have civic responsibility

  • or to provide accurate information;

  • they're built to prioritize content that will get clicks.

  • So fake news and clickbait content thrive in this environment.

  • The issue is that democracy, at its core, requires informed citizens

  • to legitimize collective governance.

  • And for over a hundred years, it was the role of journalists

  • to provide citizens with fair, balanced, fact-checked information.

  • And that simply isn't happening anymore.

  • Everyone, including the media, is competing for our attention

  • and so more and more people are reading or watching stories online that haven't been properly researched,

  • are heavily biased and persuasive and, in many cases, are just plain fake news.

  • So how do we fix this? Well, there's no single-issue solution that's going to solve this problem.

  • Rather, we need a combination of policies that are implemented in concert across multiple agencies of the public sector

  • We need to tackle this issue in three key areas.

  • First is how we deal with content on these platforms.

  • We must combat fake news and misinformation with digital literacy programs,

  • civic journalism, better research

  • and radical ad transparency, to reveal how the system works.

  • Actions such as these will work to rebuild the public's trust in our democracy.

  • We need to establish and enforce rules that give individuals control

  • over how data about them is collected, used and monetized.

  • Beyond user-generated data, we need to address the algorithms

  • and artificial intelligence systems that are the cornerstone of

  • the platform companies' business models.

  • Self-governance isn't the answer.

  • Governments should establish algorithmic auditing, public reporting

  • and new ethical and legal norms for the deployment of artificial intelligence.

  • And, finally, we need to address issues of competition.

  • Governments are entrusted with protecting the public against

  • the exploitation of concentrated market power,

  • especially in information markets that sustain our democracy.

  • Consumers should have meaningful choices to find, send and receive information over digital media.

  • This means that governments need to modernize monopoly and antitrust regulations.

  • And to strengthen restrictions on mergers and acquisitions

  • to limit big tech platforms from getting even bigger,

  • thus ensuring that consumers have choice.

  • Social media platforms have been tremendously empowering

  • and have led to some real social progress.

  • I'm not suggesting we reverse the current technological development,

  • rather, the goal must be to manage it in ways that reduce the threats

  • to public safety and democratic integrity.

We all know there's lots of stuff on the internet — a lot of stuff.

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ソーシャルメディアのフェイクニュースを止める方法 (How to Stop Fake News on Social Media)

  • 46 2
    林宜悉 に公開 2021 年 01 月 14 日
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