Name: 地下鉄の興亡 (The Rise And Fall Of Subway)
Uploaded: 2021-01-14T08:33:11.000Z
Duration: 8 min 45 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

in over 100 countries, Subway has the most locations

The chain began as Pete's Super Submarines

Three years later, cofounders Fred DeLuca

and Peter Buck rebranded it to simply Subway.

Announcer: Subway's famous giant foot-long sandwiches

are made right before your eyes, the way you want 'em.

Len Van Popering: What was so compelling then

and the ability to customize your sandwich.

with fresh ingredients that customers could see.

Compared to other fast-food chains at the time,

By 1981, there were 200 locations across the US,

and soon after, Subway went international.

Narrator: That's Joel Libava, an expert in franchising.

While each store looks and smells the same,

they're all independently owned franchises.

Follow the several-hundred-page operating manual,

Narrator: Not only were Subway franchises successful,

store locations rose from 5,000 to 13,200.

Subway's success continued into the early 2000s.

At a time when obesity was rising rapidly in America,

Kate Taylor: One of their biggest successes

where he's showing how he lost all of this weight.

about Subway as a really great health brand.

It was one of the biggest advertising wins

So that was a huge, huge part of their brand.

Narrator: Subway carried Fogle's success story

hunting for deals replaced the obsession with weight loss.

In March 2008, it introduced a new promotion

as other restaurant chains were struggling

through the Recession, the $5 footlong had pulled in

a 17% jump in US sales from the year before.

But even the best deals run their course.

Quiznos was once Subway's main competition,

but tons of sub chains, like Jimmy John's,

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地下鉄の興亡 (The Rise And Fall Of Subway)

obsession

obesity

thrive

average