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動画の字幕をクリックしてすぐ単語の意味を調べられます!
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Anyone who has watched a Steve Jobs’ key note
will tell you he’s one of the most extraordinary speakers in corporate America.
“Who does the best job of that in the world?”
While most presenters simply convey information, Jobs inspires.
I’m Carmine Gallo and today I’ll walk you through several key techniques
that Steve Jobs uses to electrify his audience.
The real aim is you can adopt in your very next presentation.
“Welcome to Macworld 2008.
We’ve got some great stuff for you. There’s clearly something in the air today. "
With those words, Jobs opened Macworld 2008,
setting the theme for his presentation and hinting at the major announcement of the day,
the launch of the ultra-thin Macbook Air.
Whether it’s a new Notebook or the iPhone,
Jobs unveils a single headline that sets the theme.
“Today Apple is going to reinvent the phone.”
Once you identify a theme,
make sure it’s clear and consistent throughout the presentation.
Think of a staff meeting as a presentation.
So let’s say you’re a sales manager introducing a new software tool
to help your team generate, track and share sales leads.
You might kick off your meeting this way.
“Good morning! Thanks for coming.
I know you’ll be really excited about this.
Today we’ll make it easier for you to make your quota”.
That’s the headline: ”easier to make quota”.
It’s memorable, and it sets the direction for the rest of your meeting.
It gives your audience a reason to listen.
“So I’ve got four things I’d like to talk about with you today.
So let’s get started”
Steve Jobs always provides an outline for his presentation
and then verbally opens and closes each section
with a clear transition in between.
Here’s an example:
“So that’s Time Capsule, a perfect companion to Leopard.
And that’s the first thing I wanted to share with you this morning.”
The point is, make it easy for your listeners to follow your story.
Your outline will serve as guide posts along the way.
You’ll also notice that during his presentations,
Jobs uses words like “extraordinary”, “amazing” and “cool”.
He is passionate, enthusiastic, and it shows.
Incredible. Unbelievable. Amazing. Awesome. Extraordinary year for Apple.
You know your audience wants to be wowed, not put to sleep.
Too many people fall into this presentation mode.
It’s stiff. It’s formal. It lacks possess.
We, your listeners, are giving you permission to have fun and to be excited
about your company, your product or your service.
If you’re not passionate about it, we’re not going to be.
Remember Jobs isn’t selling hardware.
He’s selling an experience.
If you offer numbers and statistics, make them meaningful.
“We have sold 4 million iPhones to date.
If you divide 4 million by 200 days, that’s 20,000 iPhones everyday on average.”
Numbers don’t mean much, unless they’re placed in context.
Managers, connect the dots for your listeners.
Recently I worked with a company that launched a 12-gigabyte memory card.
12 GIGABYTES!.
That number doesn’t mean much to most people
so we put in a context.
We said “That’s enough memory to listen to your music
while travelling to the moon, and back.
Now 12 GBs mean something to me.
Make numbers meaningful.
One of the most effective elements of a Steve Jobs’ presentation
is that they are easy on the eyes.
His presentations are visual and simple.
While most speakers fill their slide with mind-numbing data and text and charts,
Jobs does just the opposite. He uses very little text
and usually one, maybe two images per slide.
You see, you want to paint a picture for your audience without overwhelming them.
Inspiring presentations are short on bullet points and big on visuals.
If you really want your presentation to pop,
treat it like a show with ebbs and flows, themes and transitions.
Jobs includes video clips, demonstrations and guests.
He also has a knack for dramatic flair that’s very effective.
For example, when introducing the Macbook Air,
Jobs drew cheers by opening a manila interoffice envelop
and holding the laptop out for everyone to see.
“This is the new Macbook Air.
You can get a feel for how thin it is”
What is the one memorable moment of your presentation?
Identify ahead of time then build up to it.
“With a little help from our friends having to work today”
And finally, rehearse, rehearse, and rehearse some more.
“Let me show you how easy that is now”
Steve Jobs makes it look easy because he spends hours rehearsing.
He cannot pull off an intricate presentation with videos clips
and demonstrations and outside speakers without practice.
The result: a presentation that is perfectly synchronized and looks, yes, effortless.
Now the average business person does not have the resources to create a Steve Jobs’ extravaganza.
But you do have time to rehearse.
The greatest presenters do it, and so should you.
Oh, and one more thing.
At the end of most presentations, Jobs adds to the drama by saying
“And one more thing”.
“One last thing”
He can ads a new product or a feature, sometimes just introduces a band.
This not only heightens the excitement, it also leaves your audience feeling they’ve been given an added bonus.
The point is Steve Jobs approaches each presentation as an event,
a production with a strong opening,
product demonstrations in the middle and a strong conclusion.
And yes, even an encore, that “one more thing”.
I wish you a dazzling presentation.
For more information, go to bnet.com
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Present Like Steve Jobs 10Youtube com

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