Itopensuptheideathatas a personatsortofpeakfertility, insayyourmid-20s, youcantakeyourcells, putthemonice, andintheorytakethemoutwheneversuitsyouwhenyou'rereadytohave a baby.
Thisiswhategg-freezingbusinessesappeartopromise: a chancetoputparenthoodonice, whichappealstoyoungpeoplewhoareincreasinglyinterestedinhavingchildrenlater, for a varietyofreasons.
Andwhatwe'reseeingrightnowiswhenthesekindofdramaticthingsdohappen, it's clearthatit's a totallyunder-regulatedsectorwheretherearenoclearstandardsforhowyoulookafterthesecells.