Placeholder Image

字幕表 動画を再生する

  • What comes to mind when you hear the word Google? Perhaps it's the number, the search engine,

  • or one of the most powerful companies in the world. Google's parent company Alphabet

  • is one of the richest in the world and owns nearly a third of the 50 most popular websites

  • in the U.S. In this video, we're going to break down exactly how Alphabet makes its

  • money and how its business model goes way beyond just delivering fast search results.

  • Google.com is just one part of a much bigger company known as Alphabet. Back in 2015,

  • the company created Alphabet to allow for corporate restructuring that put all of Google's internet

  • properties in one basket, and the company's nascent ventures -- including biotech, healthcare,

  • and artificial intelligence -- in another basket. Alphabet's Other Bets, like its self-driving

  • company Waymo and life sciences arm Verily, get a lot of headlines, but they don't really

  • do much for the business. In 2018, Alphabet brought in almost $137 billion. The company's

  • Other Bets segment contributed just $600 million in revenueAll told, the company made over

  • $30 billion in net income in 2018, and Alphabet's Google segment did the heavy lifting.

  • But Google is a free search engine, and consumers don't have to pay anything to use the company's

  • Maps or YouTube properties either. So where does all that money come fromGoogle has

  • turned the search for information and entertainment into an ad machine that prints money.

  • Here's how Google's advertising system works. 70% of Alphabet's revenue comes from Google Search

  • and user activity on platforms like Gmail, Google Maps, Google Play, and YouTube. The

  • vast majority of that money comes from ads. When you use Google to search for something

  • with wireless headphones, you're served up refined web results and advertisements. The

  • same goes for your Gmail inbox. These ads costs money to tailor and put in front of you,

  • and Google is cashing in on that process every time it happens on its properties and

  • on some other sites. Google works hard to make sure ads are as

  • relevant to their users as possible. The company allows for ad targeting using an auction process

  • based on several variables, like advertising bids, quality, and relevance. Bidding takes

  • place quickly and often. Many businesses are surprised to find that they need to increase

  • their advertising budgets just to keep up with demand. Naturally, this is good for both

  • Google and its paying advertisers. Ads vary in price depending on a keyword's popularity.

  • For example, a lot of people search for Google for professional services like insurance,

  • loans, and attorneys. The demand and the high dollar value of these searches allows Google

  • to charge more to advertise in these search resultsGoogle will collect around $54 for

  • an ad with the word "insurance" included in the search, while the average ad spot comes

  • in at around $1.  But Alphabet's business model isn't all about

  • lightning-quick advertising auctions. Since the company is built on an arsenal of highly

  • popular software and social sites, including YouTube, Gmail, and Google Play, the company

  • continues to gain new users and advertisers every single day. It's now estimated that

  • Google has about two billion monthly users, which translates to three and a half billion

  • searches every day. As of 2019, Alphabet has approximately 90% of search engine market

  • share globally. It might surprise you to learn that more than 50% of its revenue comes from abroad.

  • Even though international search engines like China's Baidu are successful in their

  • own right, most of the world uses GoogleAlphabet's product popularity almost seems too big to fathom.

  • Google's Chrome remains the U.S.'s most popular web browser. Nearly two billion

  • people use Google's Android mobile operating system, and one and a half billion people

  • use Gmail, making it the world's most popular e-mail service.

  • Alphabet's family of powerhouse apps have shaped the way people find information and

  • consume content. The money they generate allows the company to test new technology that could

  • shape the future. Alphabet is working on everything from developing miniaturized continuous glucose

  • monitors to self-driving carsSo, advertising is the moneymaker for Alphabet,

  • at least for now. Thanks for watching! If you have a company

  • you'd like to see us break down, mention it in the comments section below, and be sure

  • to like the video and subscribe to get more videos like this from The Motley Fool.

What comes to mind when you hear the word Google? Perhaps it's the number, the search engine,

字幕と単語

ワンタップで英和辞典検索 単語をクリックすると、意味が表示されます

B1 中級

Googleのビジネスモデルとは何か、Alphabetはどのようにしてお金を稼ぐのか? (What is Google's Business Model and How Does Alphabet Make Money?)

  • 179 5
    王語萱 に公開 2021 年 01 月 14 日
動画の中の単語