Name: 企業文化 (Corporate Culture)
Uploaded: 2021-01-14T07:49:45.000Z
Duration: 14 min 35 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

丁寧に「〜したい」を表すwould like + n/ would like to + v

- I'd like to tell you about a research project

on corporate culture that I've been working on

with Cam Harvey and Jill Popadak from Duke

and Shiv Rajgopal from Columbia University.

This project's been supoorted by the COLE Center here

Now if you read the headlines, you see corporate culture

With Google, corporate culture gets at least some

of the credit for Google having such a fantastic

and I have to admit I approached this research project

Is it really as important as these headlines say it is?

These are questions that I wanted to answer

and our research team wanted to try to answer.

So what we did is we went out and surveyed

We also interviewed companies one-on-one,

executives from companies one-on-one, that represent

So we had quite a large number of companies

and a lot of depth and importance of those companies.

Now it took 50 MBA students as research assistants

and we couldn't have done it without them.

Alright, first question: is corporate culture important?

and it affects many parts of the company.

of possible value drivers, things that create value

And it turns corporate culture came out on top,

than the operating plan, more important than the CEO,

and me a finance professor, more important

than the finance function of the company.

Okay, so corporate culture very important,

Not just in the United States but around the globe.

In Africa, Europe, in Asia, in Latin America,

we saw culture showing up as either number one

Second way we addressed this is we just straight on asked,

"How important is corporate culture at your firm?"

culture is either important or very important.

So we've established then that corporate culture

So remember I told you we interviewed a lot of executives

and here's a couple of interview quotes I'd like to give you

The tendons hold together the muscle and the bone

and they let our muscle and bone and body do the work

it's intended to do in a healthy and productive way.

Culture is what helps the company reach it's potential.

Okay, holds the company together, if you will.

Another example is in the example of an orchestra.

You can hire the best trumpet player, the best violinist,

and if they're not playing on the same sheet music

But if you have the culture, if you have that sheet music,

and they're playing in the same tempo, the same cadence,

Likewise the culture is what helps a company

So those interviews give us a nice idea of what culture is.

But like true academics we want to put more structure on it.

We wanted a little framework, a little model if you will.

So we relied on existing research and kind of built on that.

字幕リスト動画再生

企業文化 (Corporate Culture)

potential

term

acquire

effective