simple or complicated that food is

and the person who's reading the magazines looking in the picture

looking at the phone looking on instagram however it is however big it is

you get a reaction

a good reaction

you don't want someone saying that looks awful you want someone to say i want that and i want it now

i want to cook it or i want to buy it

i want to eat it

then you have succeeded as a food photographer so at the end of our shoot

we always sit down and review what we have done

i mean often we will do this middle of the shoot

but i mean somewhere like today where

we're trying to create a whole story for a magazine in such a short period of time

we haven't really had time to stop have we

we haven't really had time to breathe

so what we will do is sit down and make sure we've got it right really you know

have we created a story

you know we started with our eggs our salads our frittata

you know our sneaky little boiled egg which we weren't asked to do but

it was so pretty we decided to do it anyway you know a sneaky rhubarb shot

to get ready for our finish

vegetarian pie

deserts

i mean this is

when you think that's a whole magazine story just done in really done in

five hours i would say

uh...

and this shot was almost done in darkness

it's quite

an undertaking really i mean you would never expect

you know you're amateur or starter to do that i mean if you could just make yourself a

lovely salad

you know a boiled egg you know

maybe buy some eggs and buy a pie and take the shoot

i mean this is just all about telling a story really you know

what you can do with a

you know a little basket of

nice eggs and a

bit of imagination and a

tiny bit of daylight

if you want to see more of my food photography master class videos click on the links now