to talk about storytelling. Stories have the ability to allow for human

connections that inspire. Stories are a powerful tool aimed to inspire thinking or

change behavior. Did you know that 63% of people remember stories? and only 5%

remember statistics? Sometimes is not about what you say but how you say it

that's why I'm here talking to you about some tips for effective storytelling.

Doug Stevenson's story theater method guides us through the 9 steps that can

help us in telling effective stories. His method combines storytelling form and

structure with acting skills and message branding to create the perfect formula

for training delivery. That is just one method you can use to vary your

storytelling strategy. There are various types of stories that we can use and

various benefits to each. Let's take a look! Explanation stories are great for

explaining a concept outside a person's experience and they rely heavily on

concrete literal examples. Impact stories are great for explaining or providing

impact they evoke emotional response and make your points more visceral.

This is who we are and what we're proud of stories capture the essence of a

culture or a brand or even an individual when trying to shift attitudes. These are

great stories to provide context for motivation. Prospective change stories

are great when you need to persuade or coach someone on accepting an

alternative point of view. Knowing the power that stories have, we have to think

about how we want to tell those stories in addition to what we want to say. I

mean you could have heard it from your facilitator during this session, but we

both know that I'm more fun! Unfortunately, my time is up and it's

back to your facilitator to guide you through how Kimberly-Clark leveraged

storytelling in an innovative way for the leadership teams. Thank you for being

with us and we hope to see you very soon. Bye everyone!