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  • You already know that Microsoft makes hardware: it makes the Xbox and it makes weird computers.

  • In fact, making computers differently is kind of the whole point.

  • But eventually, Microsoft needs to make other stuff.

  • Now, before we get there, though, we wanted to see how Microsoft makes hardware, to see

  • if there are hints about what's coming next.

  • That's why we came here to Microsoft's design lab and their machine shop, to look

  • at everything that they do to make hardware.

  • We've talked to engineers and designers to figure out what Microsoft's philosophy

  • is for creating products.

  • The occasion for our visit was the design story behind the Microsoft Surface Book 2.

  • Weirdly enough, a lot of the design stories at these labs ends up boiling down to... hinges.

  • Yes, hinges.

  • Those little bend points are the things that distinguish Microsoft's hardware from everybody

  • else's.

  • They make these computers the transformers that keep Windows relevant when everything

  • else is basically a phone now.

  • So Ralf Groene, the head of industrial design at Microsoft, spends a lot of time on hinges.

  • What you see here, it's a neat table, because it kind of is a great snapshot of how we work.

  • The ideas travel through these three states, from primitive: you know you come up with

  • an idea, you glue a kickstand on a tablet, and you think, “Oh, that's it.

  • Let's go.”

  • You think you're almost done.

  • And then when you go further, you figure out how hard it is to make it, right?

  • Surface Book, we detach it.

  • It is, in the end, seamless.

  • You go into what we callclipboard mode.”

  • If you ever get close to a product development process, you'll find out that a bunch of

  • ideas, most of the ideas, don't end up being the final product.

  • And understanding why not, and moving on to the next is essential in order to make progress.

  • Hanging out at Microsoft's lab, I got the real sense that the company has a pretty set

  • system down now.

  • Here's the obvious question: why do they even need that system in the first place?

  • Well, Microsoft wants to sell you stuff.

  • But it also has to make hardware to keep improving its software.

  • Microsoft can't make Windows better unless it understands how it works on actual machines.

  • Basically, if Microsoft doesn't push the envelope on Windows hardware, nobody else will.

  • Here's how Panos Panay, the head of Microsoft's Surface division, puts it:

  • You think about Windows and how we're thinking about writing to the steel: how we drive ourselves

  • to increase performance, push battery life.

  • I think that's what matters.

  • Because it pushes our innovation story forward, but it helps our customer do anything they

  • want, and that's where we kind of put out energy.

  • And I think that's where we start seeing the fruits of it all, because people are creating

  • such magnificent things off these devices...

  • We have customers that are going to be able to move in and out of their mixed reality

  • world, move in and out of OneNote with a pen.

  • And then when they sit back down, jump into Office, jump into machine learning, jump into

  • Visual Studio.

  • Like push yourself where you want to push it.

  • I think understanding where the customer is going to take it is important.

  • Did you hear what he just said?

  • Microsoft has tounderstand where the customer is going to take it."

  • And we all know where the customers already are: they're taking everything on their phones

  • now.

  • Android is the most-used operating system on the planet, and the best apps usually come

  • to the iPhone first.

  • The folks at Microsoft aren't really willing to talk about making phones againnot

  • yetbut they are thinking a lot about where computing is going.

  • We think about how computing evolves.

  • Right?

  • And it evolves with someone like like Satya setting us into a direction.

  • And so there's the aspects of being mobile where you want to do, you want to make, you

  • want to be in your profession and you choose where that is.

  • You don't want to go to your computer.

  • Your computer should be with you.

  • And devices connected across.

  • Your assets not living on one thing that's spinning but your assets living in the cloud

  • accessible to wherever you go, being able to participate.

  • Your assets are your colleagues, your conversations.

  • And so, this whole world of moving from things in a box to providing things that are around

  • you in a very digital, seamless way.

  • I think that's what gets us inspired for these.

  • It's not about making pretty shells.

  • It's about connecting people.

  • Right?

  • It almost sounds like you should make a phone.

  • Who knows

  • Okay.

  • Now, yeah.

  • That is really all Microsoft can say about phonesright now.

  • But there are rumors that something new is coming.

  • Sure, they might make a phone again, and hell, it might even run Android.

  • But there's also rumors that Microsoft might be working on something completely new.

  • And I'm not talking about the HoloLens.

  • I'm talking about a dual-screen tablet that's similar to that Courier concept that got killed

  • off a few years ago.

  • Can they do it?

  • Well, the hardware division certainly can.

  • Microsoft has already shown it can make Windows work on a gaming console, and on all sorts

  • of different computer shapes, but they couldn't make it work on phones.

  • Whatever Microsoft does next, it's really got to be something totally, weirdly new.

  • The company has learned how to make computers in all sorts of different shapes, but if Microsoft

  • really has a Courier sitting somewhere inside its hardware labs, I know for a fact that

  • a lot is going to hinge on its hinges.

You already know that Microsoft makes hardware: it makes the Xbox and it makes weird computers.

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マイクロソフトが奇妙なハードウェアを作る理由 (Why Microsoft makes weird hardware)

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    Samuel に公開 2021 年 01 月 14 日
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