Name: TED】ダン・アリリー。俺たちのバギーモラルコード (【TED】Dan Ariely: Our buggy moral code)
Uploaded: 2021-01-14T04:34:42.000Z
Duration: 16 min 21 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

And if you spend a lot of time in hospital,

you'll see a lot of types of irrationalities.

And the one that particularly bothered me in the burn department

was the process by which the nurses took the bandage off me.

Now, you must have all taken a Band-Aid off at some point,

and you must have wondered what's the right approach.

Do you rip it off quickly -- short duration but high intensity --

or do you take your Band-Aid off slowly --

you take a long time, but each second is not as painful --

which one of those is the right approach?

The nurses in my department thought that the right approach

was the ripping one, so they would grab hold and they would rip,

and they would grab hold and they would rip.

And because I had 70 percent of my body burned, it would take about an hour.

I hated that moment of ripping with incredible intensity.

And I would try to reason with them and say,

maybe two hours instead of an hour -- and have less of this intensity?"

They told me that they had the right model of the patient --

that they knew what was the right thing to do to minimize my pain --

and they also told me that the word patient doesn't mean

to make suggestions or to interfere or ...

It's in every language I've had experience with so far.

And, you know, there's not much -- there wasn't much I could do,

and they kept on doing what they were doing.

And about three years later, when I left the hospital,

And one of the most interesting lessons I learned

that if you have a question you can create a replica of this question

in some abstract way, and you can try to examine this question,

in this question of how do you take bandages off burn patients.

so I went to a hardware store and I bought a carpenter's vice.

And I would bring people to the lab and I would put their finger in it,

And I would crunch it for long periods and short periods,

and pain that went up and pain that went down,

and with breaks and without breaks -- all kinds of versions of pain.

And when I finished hurting people a little bit, I would ask them,

so, how painful was this? Or, how painful was this?

Or, if you had to choose between the last two,

And then, like all good academic projects, I got more funding.

I even had a pain suit that I could get people to feel much more pain.

what I learned was that the nurses were wrong.

Here were wonderful people with good intentions

and plenty of experience, and nevertheless

they were getting things wrong predictably all the time.

It turns out that because we don't encode duration

I would have had less pain if the duration would have been longer

It turns out it would have been better to start with my face,

which was much more painful, and move toward my legs,

giving me a trend of improvement over time --

And it also turns out that it would have been good

to give me breaks in the middle to kind of recuperate from the pain.

All of these would have been great things to do,

And from that point on I started thinking,

are the nurses the only people in the world who get things wrong

in this particular decision, or is it a more general case?

And it turns out it's a more general case --

And I want to give you one example of one of these irrationalities,

and I want to talk to you about cheating.

And the reason I picked cheating is because it's interesting,

about the stock market situation we're in.

when Enron came on the scene, exploded all of a sudden,

and I started thinking about what is happening here.

a few apples who are capable of doing these things,

or are we talking a more endemic situation,

that many people are actually capable of behaving this way?

So, like we usually do, I decided to do a simple experiment.

If you were in the experiment, I would pass you a sheet of paper

with 20 simple math problems that everybody could solve,