- It is really cool looking.

The song's kind of terrible though.

♪ (industrial music) ♪

(thunder rumbling)

- Oh. (chuckling)

This is Taylor's new song, right?

- What is this?

(crows cawing)

- Why do I feel like I've seen this?

- Dude, whatever, it's dark and desolate.

Oh no! The T.S.?

- (groaning) Tell me it's not Taylor Swift.

- (amused) "Here lies Taylor Swift's reputation."

What is go-- what?

- Tay-- oh, Taylor Swift. Oh, Taylor Swift.

She's being reborn?

- ♪ I don't like your little games ♪ - That's pretty sick.

- I've heard the song.

I haven't seen the video yet, so I'm very invested

in zombie Taylor Swift.

- ♪ The role you made me play ♪ - I love the visuals.

- ♪ Of the fool, no, I don't... ♪ - I really miss her country music.

- ♪ I don't like your perfect crime ♪

♪ How you'd... ♪

- That's literally what I picture every rich person doing,

just taking a bath in diamonds because they can.

- This is a surprisingly cool music video.

- ♪ But I got smarter... ♪ - Are those snakes? Ugh.

- ♪ ...in the nick of time ♪

- I have such a huge fear of snakes.

This is not okay.

- ♪ ...do it all the time ♪ - It is really cool looking.

The song is kind of terrible though.

- Oh my god!

A snake holding a teapot?

- ♪ ...check it twice, oh ♪

♪ Ooh, look what you made me do ♪

- Oh my god. Where is--?

- ♪ Look what you just made me... ♪

- And then that is exactly "I'm Too Sexy For My Shirt."

- I know she gave Right Said Fred credit,

but I still don't like that part.

- ♪ Look what you made me do ♪ - I don't like this part.

- ♪ The world moves on, another day, another drama, drama ♪

♪ But not for me... ♪

- I mean, this video's visually pleasing to me.

- It's just not Taylor Swift!

- ♪ ...but you'll get yours ♪

- It's almost a little Harley Quinn-esque right there,

with the baseball bat.

- ♪ Honey, I rose up from the dead... ♪

- Man, this video is all over the place.

- ♪ I've got a list of names and yours... ♪

- Some creepy looking models.

- ♪ I check it once... ♪ - This is kind of sick.

- ♪ (moaning) ♪

♪ Look what you made me do ♪

♪ Look what you made me do ♪

♪ Look what you just made me do ♪

♪ Look what you just made me do ♪

- Okay, I thought that was topical.

- In this music video, I feel like she totally transformed

into a whole different person.

- ♪ Look what you just made me... ♪ - "Heart T-Swizzle."

(chuckling)

- ♪ I don't trust nobody and nobody trusts me ♪

- Oh, old-school Taylor.

- I did think this part's funny though,

where it's like all of her personas.

- I don't understand what's going on. (laughing)

- ♪ ...nobody trusts me ♪

♪ I'll be the actress... ♪ - These are all of her old Taylors?

- ♪ ...bad dreams ♪

- I love how it's literally every version of her.

- It was a pretty cool concept, so I give her props for that.

- ♪ The old Taylor can't come to the phone right now ♪

- And I hate this part. It's so cheesy!

- ♪ Oh, 'cause she's dead ♪

♪ Oh, look what you made... ♪

- There's so many memes on Twitter

with that "'cause she's dead."

- ♪ Look what you just made me do ♪

- (audience cheering) - What?

Okay.

- All the different eras. That's cool.

- This part's pretty funny.

- (Taylor #1) You guys!

- (Taylor #2) Stop making that surprised face.

It's SO annoying.

- (Taylor #3) Yeah, you can't possibly be that surprised

all the time.

- It's always great, seeing people make fun of themselves.

(Taylor #4) What's a "bad bitch"? - (Taylor #2) Don't call me that!

- (Taylor #5) Oh, stop acting like you're all nice.

You are so fake! - (Taylor #6 sobbing)

- What? This is funny.

- She's fighting with herself, all these different personalities.

- (Taylor #5) Well, there she goes.

Playing the victim again.

- Yes, okay, she's admitting it.

- At least she can make fun of herself.

She's definitely getting the last laugh on this.

- (Taylor #7) I would very much like to be excluded

from this narrative. - (other Taylors) Oh, shut up!

- Okay, no, but that was really funny, actually.

I liked the end part a lot.

- That was actually great.

I'm very surprised with her.

People take things so personally, but if you can read yourself

in your own music video, I think I just gained

a little more bit more respect for her for that.

- That's not what I listen to Taylor for.

I listen to Taylor Swift for fun, poppy music,

and this is not fun, poppy music.

She was just trying to be edgy, go a different route,

which is cool, but I just don't think it really worked well.

- (FBE) Well, that was the music video for "Look What You Made Me Do,"

the latest single by Taylor Swift.

- She's definitely not trying to be subtle at all.

"It's your fault that this is happening to me,

and the old me is dead because of what you did to me,

and look what you made me do."

Okay, we get it.

- She's kind of using what people say about her

in the media from the beginning of her career until now,

and making a whole video out of that to show, hey,

I understand what people are saying, but I'm still going to do what I do,

and I'm gonna have fun with it.

I thought that was a great idea.

- (FBE) Well, this video contains numerous references

and in-jokes from her career, and we want to take

a look at some of those with you now.

- Oh, cool.

- (FBE) So this first one is of a dollar in her bathtub,

which many people speculated as referencing

when a DJ grabbed her inappropriately at an event,

whom she then successfully sued for $1.00.

- For $1.00, yeah, I saw that.

- That's a good Easter egg.

If that's true, I like it.

- That guy was a moron, but I like the fact

that she just sued for $1.00, just to prove a point.

She's like, "Bro, you got nothing."

- A lot of the time, sexual assault isn't taken that seriously,

so it's great seeing someone of Taylor Swift's status

actually, you know, bringing that to light

and showing people, you know, don't be afraid to report it.

It's important.

- (FBE) And this next one is a snake serving her tea,

which fans think is a reference to people calling her a snake.

- Oh, oh, that's terrible.

- She's kind of one of those people where she looks innocent and stuff,

but she's super shady.

That's why I get the reference.

- She's like Regina George.

She is.

I'm about to spill the tea.

That's what she's saying, so get ready.

- What tea?

What? When you're famous, it's not tea.

It's just tabloid news.

There's nothing to spill.

- (FBE) This one scene has eight backup dancers,

and many pointed out that Taylor had eight profile ex-boyfriends

who these could represent.

- Whoa! People are getting really in depth

and very specific with analyzing this music video.

- That seems a little far-fetched.

- I don't know if Taylor Swift went and counted.

I feel like eight is just a good number to divide four and four

on either side of you.

- Partially, that's a stretch, but I would not put that past her.

- She seems like the person that would overthink

those kind of things and go, like, every single detail

has to mean something.

- (FBE) Well, the theory has further proof because all these guys

are wearing shirts with "I Heart T.S.,"

which is a reference to a shirt that one of her famous ex-boyfriends,

Tom Hiddleston, wore. - Oh, what the-- please.

Yeah, the relationship that lasted two weeks?

- It's a lot of stretching, dude, just his t-shirt?

- Hmmm, okay, well, then I guess that puts

a little more credence to the theory that they're all her boyfriends.

- With all the other stuff that's in this video,

it wouldn't surprise me if that was a nod to that.

- (FBE) In addition to these references,

which there are tons more that we can't get into right now,

there have also been quite a few memes to pop out from the video,

with many people talking about old Taylor Swift

versus new Taylor Swift.

So we're going to show you some of those as well right now.

- I'm all about the memes on Twitter.

Show me the memes.

- "I liked the old one, but the new Taylor is growing on me."

(laughing)

- That's really funny because this is so relatable

in Taylor's case.

- Don't mess with Sandy.

No one can be Sandy, okay?

- Taylor Swift is nothing compared to Olivia Newton-John.

I love Olivia Newton-John to death.

- "Old Taylor Swift versus New Taylor Swift." (laughing)

- That's really [bleep] funny, dude!

Oh my god.

She has the high ground, though.

- Darth Vader's my favorite character in Star Wars.

Don't do that.

He's way better than Taylor Swift.

- No, it's not that dark.

That's dark.

We're talking about mass murder here. That's not that serious.

- "Taylor Swift before and after August 23, 2017."

- Oh my god, is that Robin? (laughing)

Oh my god, I remember that.

That's so great. I love that.

I love How I Met Your Mother.

- Oh, that is so hilarious. Robin Sparkles, man.

Every time I saw that too, I was like,

if this isn't a Jem and the Holograms reference,

I don't know what this is.

- "2012, he calls me up and he's like, 'I still love you.'

2017, the old Taylor can't come to the phone

'cause she's dead."

- That's so good.

That line just had to become a meme.

- That is so accurate because I felt like she was

always like a super crybaby.

I felt like she was Drake before Drake was Drake,

where he cries about everything, and now she's like,

"I don't care about anything."

I'm like... (light applause)

- It conveys what she wants to be as the evolution of Taylor Swift,

but I don't think she's really that dark

or, you know, deep down, it's all a facade.

I think her and Kim and Kanye are all in on it together.

- It was a really visually interesting video,

and there seemed to be some sort of plot in there,

but the song was really bad, so it's kind of distracting

from the video.

- (FBE) So obviously this is a very multi-layered song,

multi-layered video coming from Taylor Swift.

If you had to sum it up, what would you say

is the overall message she's trying to send

with this video?

- Saltiness. That's all I kept feeling.

- She's saying that she's had all these roles

and this is who-- all these different things

have created this new Taylor Swift.

- I know everybody in media talks about me,