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動画の字幕をクリックしてすぐ単語の意味を調べられます!
単語帳読み込み中…
字幕の修正報告
In online advertising, there are many ways to buy ad space on publisher websites.
In this example, we'll look at the process of buying ad space directly from the publisher. This is called a direct buy.
At an advertising agency, it's the job of a Media Planner to figure out where their
client's ads will run. So, if the client is selling pro-sports fan gear, then they'll
want to show ads on sites where sports fans hang out.
Once the Media Planner has picked the websites where they want to run their campaign, they'll
contact the publisher directly with an RFP, or Request For Proposal.
The RFP outlines campaign goals, run dates, and target audience. It also includes budget
details, like how many clicks or impressions they hope to get.. and how much the agency
is willing to spend.
When the publisher website receives the RFP, they'll review the list of requirements and
the agency's budget and compare it against their available inventory. Inventory refers
to the number of ad slots a publisher thinks they'll have available on specific pages on
a given day.
This can be tough to determine since publishers don't know exactly how many visitors will
come to their site, let alone which cat video will be most popular on a particular day.
While nobody can predict the future, publishers use prior trends to estimate how many visitors
will view pages on their website. This is called forecasting.
If the publisher has inventory that matches what the agency's looking for, they'll return
the RFP with a list of options and prices.
When the agency and publisher agree on the number of impressions or clicks, as well as
the cost, the agency creates an IO, or Insertion Order to seal the deal. The agency signs the
IO and sends it to the publisher. Once the IO is signed by both parties, it's considered
a legally binding contract.
After the campaign goes live, the publisher serves the client's ads as promised. And..
when the campaign is over, the publisher sends a bill for the ad space so the agency can
keep up their end of the deal.
And then, everyone is happy.
コツ:単語をクリックしてすぐ意味を調べられます!

読み込み中…

Online Ads 101: The reservation buying process

3648 タグ追加 保存
oresta kapinga 2017 年 4 月 28 日 に公開
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  1. UrbanDictionary 俚語字典整合查詢。一般字典查詢不到你滿意的解譯,不妨使用「俚語字典」,或許會讓你有滿意的答案喔