Name: バイラルビデオの世界｜オフブック｜PBS (The Worlds of Viral Video | Off Book | PBS)
Uploaded: 2021-01-14T04:26:23.000Z
Duration: 8 min 59 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：新型コロナウイルス,新型肺炎,COVID-19

程度の副詞

I think when people say viral I think they mostly just mean something that

everybody's talking about on the web. Content is shareable when it hits people

様態の副詞

emotionally and makes people feel like they're proud to have it be associated with their

identity. I kind of call it the new advertainment. Make us great content and make

it good enough that they'll want to pass it around to their friends. Internet comedy specifically, I

think that everyone's just getting good at

being funnier faster. Because people have such a shorter attention span for online stuff.

That's what I love about online is that it's now

created this opportunity where you can make two to five minute videos

and have them matter. People remember them. It has a timeless appeal.

One of the interesting things about viral video is there is actually no

generally agreed upon definition. A lot of people like to use the word viral to describe

takes off or is popular. For me, what counts as viral is: are people inspired to share with their

It's what your reaction to that video is.

We're entering this new era in media where it's not just about serving your own needs. It's about

finding things for your friends and the people in your life

and people are becoming curators and publishers themselves. It's what the video

I like to be the funny guy so i share the funny video. And so i think what you're seeing

now is the web is maturing, social signals are becoming a bigger and bigger

part of it and there's going to be a higher bar for content creators to make things that

accidental would be the key word in characterizing these videos.

It's an extension from America's Funniest Videos. Some of the most prominent themes

schadenfreude moments, repetitive types of music videos, animations, and

About two thousand six, there was the emergence of a remix artist community

on YouTube. Their primary role is to take an existing clip and, totally re-contextualizing them,

it took to the idea of viral culture to the next level. From there people

in the professional fields of video production started taking notice. Videos

like dick in a box, like a boss. These videos totally took the absurd humor that

has been running through internet videos and they just introduced them to a much

wider audience. That was the checkpoint where mainstream and internet culture

is really converging. How do we one up from there?

That's the driving engine that this convergence is bringing about.

Viral video has been fantastic for comedy.

As much as we try to predict what's going to be a huge hit on the internet, you never totally

know. And we try our best and there's things you can do. For example, I try to

relatability. Like some topic that people have experienced before in some way.

Six Girls You'll Date In College. You're just like my dad.

You'll keep a picture of her to show to friends.

With internet video, you just have to cram it. It's visually like

Hey keep watching! Don't click away! Hi! HI! HI! We try to keep everything very visual,

very fast and within like ten seconds everyone needs to be aware of

why is this funny, where its going to go. Another thing is

it's just, it's more about the execution of a concept that touches on a cultural

nerve. Pop culture. That's the thing that's being consumed the most. We did

have a One Direction parity where we just

And all the One Direction fans were like we

As long as you're covering things that they're interested in

they don't care what you say. People are a lot more likely to share with their friends a video that

they feel relates to their own lives in some way. But we're always surprised by what ends up becoming really popular.

Early on, brands started looking at You Tube creators and the so called viral videos they were making

and thought hey we can do this ourselves.

Initially they were trying to get free advertising. That they could mimic what was

going on on You Tube and with a gag or a funny joke

replace their television advertising. Avion babies was sort of the first major

It reached over a billion views on You Tube. Just an amazing success. But what they found

over time is that these things cost money so

hundreds of videos that were funny and made that campaign last over time. What's

interesting are start-ups out there and some established companies that are using video

launched basically on a funny video. Another example is the orabrush guy.

Their strategy is a hundred percent video.

Videos that appeal to people's emotions also really work. Like the Google

you know they're not mentioning anything specific about Google. It's not just

we can make good content and people will love us for it but it's trusting that we can

make good content that maybe really isn't even about us. This is about brands

creating content that people want to watch and it's really a revolutionary notion.

I love two to three minute stories. Storytelling is almost all I care about.

Motivation or inspiration behind my videos is just whatever I think is interesting at that moment. In two thousand

and I was really broke back then so it was a huge deal and Apple wouldn't replace it.

We made a three minute movie about it and put it online.

It really exploded. It had about five million views in a couple of weeks and