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An older colleague of mine, Huw, often complains about “kids these days--with their tweeting,
Facebook. A whole generation of self-absorbed, narcissistic people.” Narcissism is defined
as the obsession with your appearance, being extremely egotistical, or having an unhealthy
admiration of your intellect. Is the millennial generation really more narcissistic than previous
generations? And are sites like Facebook to blame? A study found that two thirds of college
students were more narcissistic than the average college student 30 years ago. To measure this,
researchers used the Narcissistic Personality Inventory. It measures your self love by asking
questions with a forced choice. For example, pick one: I want to amount to something in
the eyes of the world. I just want to be reasonably happy. If you picked the first option, you’re
considered more narcissistic. This index measures how narcissistic people are, but it doesn’t
measure Narcissistic Personality Disorder or NPD, a serious mental illness that’s
different from just having high self esteem. People who suffer from NPD seriously think
they are better than other people, that other people’s emotions are a waste of time or
they’re aggressive when they’re rejected or insulted. NPD is a serious problem, but
outside of this disorder narcissism is regarded as a negative trait. This book - The Narcissism
Epidemic - says that narcissism is corrosive to society. TIME ran a cover story on the
lazy, entitled Millennial generation. And it does seem that social media is at least
partly to blame. It’s estimated that 30% of photos taken by Gen Y are selfies and in
the UK, 17 million selfies are uploaded to social media every week. So with social media
use on the rise, it only stands to reason that the observed rise in narcissism is related
to our growing ability to indulge our narcissistic traits. But is this all bad? Is it possible
that a rise in narcissism actually makes us better, more self aware people? You may think
that admiring yourself in a mirror is shallow and vain, but studies have shown seeing your
reflection reduces the incidence of cheating on tests. At workplaces, it’s common for
employees to contribute to an honesty box to pay for vital coffee supplies. In one experiment,
when an image of a pair of eyes was placed above the box contributions increased three-fold.
If we know we’re being watched, we become more likely to behave honestly. And narcissism
also correlates with traits we think of as positive. In addition to being more narcissistic,
college students today are also more assertive, extraverted and have more self esteem than
the average college students 30 years ago. Narcissism in the extreme is a problematic
disorder, but for most people, a slight increase in narcissism, brought on by social media,
may be a benefit. Being faced with ourselves makes us better people--it’s not just about
vanity. The ever present media, the images of ourselves on Facebook and around us are
allowing us to see ourselves as we never have before. If you take the opportunity to see
yourself as others do, rather than to present yourself as you would rather be, the reflection
may make you more confident, honest, and self-aware. What do you think? Let me know in the comments,
and subscribe to braincraft for a new video every other week.