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  • The book is called Breaking Out, How to Build Influence in a World of Competing Ideas, and

  • it is about a phenomenon that I call the idea entrepreneur. And this is a new cultural player

  • on the scene different from a standard entrepreneur. This is a person, individual, usually a content

  • expert, sometimes kind of a maverick or a heterodox thinker, who has a deeply felt idea

  • that they want to take out into the world. And the goal is not to gain some positional

  • power or to gain great wealth, but they want to influence how people think and they want

  • to affect how people behave and they want to make some kind of change or improvement

  • in the world. It can be quite small in their organization, it can be in a community, it

  • could be in the society at large, it can be within a discipline.

  • So they act usually in the beginning on their own. And their tools are themselves and their

  • personal narratives, their gifts of expression and their ability to bring people into the

  • idea with them. Sometimes if they're very successful and they're very persistent, they

  • can go on for many years and build enterprises around themselves. The enterprises are not

  • meant to be sold or to, again, gather great wealth, but to continue the idea often even

  • beyond their lifespan.

  • I have studied various kinds of idea entrepreneurs all around the world in different professions

  • and different disciplines. The important thing is that the really successful ones connect

  • their ideas to other ideas. So no idea is totally original, most of us have ideas that

  • add to existing ideas that bring a bit of originality that have our own take on things.

  • And the really good ones link into great ideas that have come before. So rather than trying

  • to own the idea or claim that it's original to them, they say, yeah, I am following in

  • the great tradition of this idea, but I'm adding this original piece.

The book is called Breaking Out, How to Build Influence in a World of Competing Ideas, and

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アイディア起業家として成功する方法、ジョン・バットマンと|ビッグ・シンク・メンター (How to Succeed as an Idea Entrepreneur, with John Butman | Big Think Mentor)

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    VoiceTube に公開 2021 年 01 月 14 日
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