字幕表 動画を再生する 英語字幕をプリント Hey everyone Travis Robertson here real estate coach and CEO and founder of Robertson coaching international, a company designed to help agents like you create businesses that support your life not businesses that run your life. So what I want to talk with you about today is the last of the five phases. We've been looking at the five different phases of marketing, five different phases that all your leads are gonna go through and we're going to wrap it up now with the last phase what we call post sale marketing. post sale marketing and this is the second area where most agents businesses fall off. Now I'm also mention that each one of these phases has a question that you have to answer in your marketing plan. The question is how can you stay top of mind with your past client and your sphere of influence? See what happens is most agents when they wrap up a deal, what do they do? They're on to the next client and the reason is because they need to make money and they feel like you know what this person just spent all the money with me that they're going to spend with me and I'm gonna move on. Instead this is where your repeat and referral business begins. So what does this look like? I want to give you a couple ideas that our clients utilize to stay top of mind with their past clients and their sphere of influence. The first is what we call our one one one follow up and the one one one follow up is this: we want you to call all your past clients one day after the sale, one week after the sale, and one month after the sale. Now I know what you're thinking but what if they have a problem? I don't want to get dragged in or sucked into their problem that I may not be able to fix. And you know what? You're right. You may not be able to fix it but chances are good that you know more about fixing their problem than they do, right? That's what makes you the expert. And are they expecting to hear from you after the close? Chances are good they're not. So this goes above and beyond and it's a great way of involving yourself in a big life decision and delivering beyond their expectations. The second thing we would encourage you to do is send out valuable educational mail updates, email updates, regular communication; what we like to call 27 to 33 touches to your past clients and sphere of influence every single year. Now one of our clients go so far as to do 81 touches to her past clients and sphere of influence. Now, I know what you're thinking 81 touches? Isn't that's spam? But what's interesting about this is she's never had one person ask to stop receiving information from her because she provides value and she mixes it up. It's not all email, it's direct mail client parties; it's invitations to things that are happening in their community and people love it and they find a valuable. So these are just a couple of ideas things that you can do to stay top of mind with your past clients. If you want more information on these five phases or anything else that we've covered what I want to do is noticed that the links to the previous four phases are in the bottom in the description at this YouTube video or you can visit us online at travisrobertson dot com where you can get more information on us, our programs, our training or even our coaching program because we would love absolutely love to serve you with everything that we do. As always I appreciate your time, appreciate you watching this video and I look forward to seeing in the next one. Take care. and we're designed to help agents like like you create businesses that support your life not businesses tha that each one of your clients are going to go through from recording ... is that a yes? okay sorry.