and CEO and founder of Robertson coaching international, a company designed

to help

agents like you create businesses that support your life

not businesses that run your life. So what I want to talk with you about today

is the last of the five phases. We've been looking at the five different phases of

marketing,

five different phases that all your leads are gonna go through and we're

going to wrap it up now

with the last phase what we call post sale

marketing. post sale marketing and this is the second area

where most agents businesses fall off.

Now I'm also mention that each one of these phases has a question that you

have to answer

in your marketing plan. The question is how can you

stay top of mind with your past client and your sphere

of influence? See what happens is most agents when they

wrap up a deal, what do they do? They're on to the next client

and the reason is because they need to make money and they feel like you know

what

this person just spent all the money with me that they're going to spend with

me

and I'm gonna move on. Instead this is where your repeat and

referral business begins. So what does this look like?

I want to give you a couple ideas that our clients utilize to stay top of mind

with their past clients

and their sphere of influence. The first is what we call our

one one one follow up and the one one one follow up is this:

we want you to call all your past clients one day after the sale,

one week after the sale, and one month after the sale.

Now I know what you're thinking but what if they have a problem?

I don't want to get dragged in or sucked into their problem

that I may not be able to fix. And you know what? You're right.

You may not be able to fix it but chances are good that you know more about

fixing their problem than they do, right? That's what makes you the expert.

And are they expecting to hear from you after the close? Chances are good they're

not.

So this goes above and beyond and it's a great way of involving yourself

in a big life decision and delivering beyond

their expectations. The second thing we would encourage you to do

is send out valuable educational

mail updates, email updates, regular communication;

what we like to call 27 to 33 touches

to your past clients and sphere of influence every

single year. Now one of our clients go so far as to do

81 touches to her past clients and sphere of influence. Now, I know what you're thinking

81 touches? Isn't that's spam? But what's interesting about this is she's

never had one person

ask to stop receiving information from her because she provides value and

she mixes it up. It's not all email, it's direct mail

client parties; it's invitations to things that are happening in their community

and people love it and they find a valuable. So these are just a couple of

ideas things that you can do to stay top of mind

with your past clients. If you want more information on these five phases or

anything else that we've covered

what I want to do is noticed that the links to the previous four phases are in

the bottom in the description at this YouTube video

or you can visit us online at travisrobertson dot com

where you can get more information on us, our programs, our training

or even our coaching program because we would love

absolutely love to serve you with everything that we do.

As always I appreciate your time, appreciate you watching this video

and I look forward to seeing in the next one. Take care.

and we're designed to help agents like like you create

businesses that support your life not businesses tha

that each one of your clients are going to go through from

recording

...

is that a yes? okay sorry.