How to Choose a Niche

In order to make money in any type of business, you need a niche. You can't just open a "clothing

store" an expect to make money. You need to open a "baby clothing store" or a "wedding

dress store". The more tightly niched your business is, the less competition you have

to worry about.

This is especially true with online businesses. In your local area, there will only be so

many companies you'll have to compete with. For example, how many bridal shops do you

have in your town? Three, five, maybe twenty in a larger city. Online, there are thousands

and thousands.

Not only would you have to compete with all of the thousands of bridal shops, but you'd

also have to compete with potentially millions of affiliates, all competing for the top spot.

In this case, you might have to go for an even tighter niche. For example, you could

go for petite wedding dresses, plus-sized wedding dresses, or Victorian wedding dresses.

Niche selection is a critical element of any business, and in this guide, you're going

to learn how to choose hot ones!

Desperate Niches

A desperate niche is one in which the average person has a problem they feel desperate to

find a solution for. Desperate niches are generally the most profitable, because people

are willing to pay money to solve desperate problems.

Let's say you had bed bugs. You wake up every night itching from their bites, and it's making

it nearly impossible to sleep. Wouldn't you be pretty desperate to get rid of them? Wouldn't

you pay money if you thought you found a real solution to the problem? Most people would.

Examples of desperate niches include:

 Weight loss  Acne

 Chronic severe pain  Many types of pest infestations

Anything that causes physical or emotional discomfort or pain, and anything that makes

people afraid is probably a desperate niche.

Passionate Niches

Passionate niches can be just as profitable as desperate niches, and they are often less

competitive. Everyone knows desperate niches are profitable, so they are often highly competitive.

There are only so many things people are desperate about. However, there is a nearly endless

supply of hobbies and interests. Passionate niches are those in which people

have a major passion for something. You probably have a niche you're passionate in. Most people

do. It might be stamp collecting, NASCAR, golf, salsa dancing, or something else.

Passionate niches generally involve sports, hobbies, games, collecting, and other types

of pastimes. Some niches have more passionate members than others. For example, golfers

spend huge amounts of money on their chosen sport. Stamp collectors may or may not be

as passionate. Look for niches where the average user is

fanatical about their hobby. If people are spending money in the niche on collectibles,

memorabilia, books, magazines, movies, or other merchandise, it's probably a good niche.

Your Interests and Abilities Many people prefer to choose a niche that

relates to one of their own interests, or something they are an expert in. There are

two major benefits to doing this.

1. If you're passionate about the niche yourself, you're more likely to stick with building

your business until you have a chance to become successful. Many business owners don't stick

to anything long enough to do well, but if you're very interested in what you're doing,

you're much more likely to keep doing it until you make money.

2. If you know something about the niche, it will be easier for you to do research,

write content, select products, and establish yourself as an expert in the niche. Everything

will take less time and be easier if you already know a lot about the niche.

Of course, if you're not interested in niches that are profitable, you won't want to do

this. Some people find they just don't have any profitable niches they're interested in.

In this case, move on to something more profitable, unless you're just in this for a hobby.

Finding Popular Niches

Obviously, you need to find out which niches are popular. You might not want to get into

a niche that has extreme competition, but you don't want to choose a niche that has

very little interest, either.

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affiliate marketing,choose a niche,make money online,make money blogging,work from home,Marketing,Tips,Help,online

business,passionate niches,finding popular niches