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Good evening, ladies and gentleman.
I'd to welcome you to tonight's event and uh I'd like to thank you for uh for attending.
Uh my name is Brandon Allgood, I'm a UC Santa Cruz trustee and one of the co-organizers
of this evenings event. Um before we begin, I wanted to say uh say some things
uh real quickly to the UCSC staff that have done a lot of work to put this event together
As well as QB3 for co-sponsoring it and uh allowing us to use their space here.
Um tonight's, oh before I begin, uh another, I also wanna acknowledge two groups that have that have
co-sponsored tonight's event, the UCSC Entrepreneurship and Business Group
and the San Francisco, Bay Area Slug Attorney Network. So...
[Laughter and applause]
Uh welcome to those groups and thank you for your sponsorship.
Um tonight's subject is one that uh I've personally been been thinking about a lot
um over the last couple of um over the last couple of years uh there's
been you know, we're really on the on the verge of the age of personal genomics
and through the advancement of science, uh you know, we will see in the next
5 to 10 years uh new treatments for diseases and uh new, possibly and hopefully, cures for disesases.
Diseases that plagued plagued humanity um but you know, I feel that through that there's
an advancement of science but there also has to be an advancement of of
public discussion, about not only the power of genomics but you know
how how we deal with genomics as a society
Um and I'm excited for the panel this evening and hopefully panels like
this are are are will help advance the discussion uh in the public
and so that so that you know, in a number in a number of years when
geno... when you can get your genome sequenced for you know, I dont know, David will probably
give the dollar, the dollar amount
when he comes up
but uh you know when you go to the doctor and you get your genome
sequenced uh just as a matter of fact that that we also have we also have uh we also have
things in place uh laws and and and what not to protect patients and to help
also to help science move forward. So...
uh its my pleasure, to introduce a man that uh I think needs very little
introduction uh, David Haussler. Doctor Haussler is going to be kicking off this evenings
event talking a little bit about some of the science behind personal genomics
Uh doctor Haussler is an investigator at the Howard Hughes medical center,
uh Medical institute and director at the center of Bio-medical Science and Engineering
and a distinguished professor of Bio-medical Science and Engineering at UC Santa Cruz.
So please join me in welcoming David Haussler.
[Applause]
Thanks so much
Terrific, thanks thanks so much.
and and and thanks to uh to Jenny for organizing this, this is a very exciting opportunity and we have
a a very important subject matter here. There could be no more exciting time
then now to be involved in science and especially science as it relates to medicine
and other things that are very deeply affecting our lives. The fact is that
3.8 billion years ago there wasn't DNA. Since then its been pasted on from parent to offspring
through all of these eons and its in your bodies right now.
[Laughter]
Scary? huh? The people, people had this thing about DNA like it has uh you know this special magical powers
or theres aww and so forth.
Its in your body and and making a lot of what you are. So what does it mean to be in the
era of personal genomes? Well it was just 12 years ago that we realized a dream, we the the human race
realized a dream that actually began with Bob Sinsheimer and others like him.
and I'm very pleased that Bob is here in the front row
[Applause]
To actually read that sequence of DNA
That message that was passed on for 3.8 billion years, the audacity of Bob's
first proposal to actually do that caught the scientific community by surprise and that turned into
the human genome project. And it, a particular source of pride for UCSC.
That the results of that project, the first sequence of A's C's T's and G's 3 billion of them,
From the first individual who was sequenced was posted on the internet on July 7th
from the University of California, Santa Cruz.
That is the first time that humanity got its glimps of this DNA message
that had been pasted on for so many eons
and its the first time we had a chance to really look at it and understand it.
We looked at this as a representative of all of humanity because we are 99.9% identical
to each other. It was essentially a universal map of humanity and our molecular
heiratige. It cost an excess of 100 million dollars to produce that first sequence.
as you see on this chart and that's just from chemical reactants and the machines and
so forth that were used. The project itself was almost 3 billion dollars.
This technology has been the most dramatically improved technology
of any I'm aware of. If you see the white line here. Thats Moores law improving
by a factor of 2 every 2 years. That took us from computers of the 50s to computers today.
The gold line is the improvement in DNA sequencing technology from
this time.
What cost 12 years ago, over 100 million dollars, next year will cost 1000 dollars.
Hundred, thousand times improved.
a project with the Long Now Foundation
with a mission to provide deep ecological enrichment through extinct species revival
Yes, pretty interesting stuff will have to have another panel on that
ah (laughs)
She currently serves on the Board of Directors of the Personal Genome Project,
which aims to sequence and make public,
the complete genomes and medical records of a hundred thousand volunteers
in order to enable research into personalized medicine
A proud graduate of UC Berkeley
Please welcome Ryan Phelan
(applause)
Um
And ah
sorry I didn't have the right order
Ok and
Gail Jarvik,
sitting next to Ryan and me
Gail is the Head of the Division of Medical Genitics and the Motulsky Chair
Professor in Medicine
and Professor of Genome Sciences at the University of Washington Medical Center up north
In case you were wondering where it was
Doctor (laughs)
Doctor Jarvik
I'm I'm from Kansas City, you know, you think of these things
Um
Doctor Jarvik specializes in the mathematical genetics of complexity
um
complexity inherited, sorry
complexity inherited human diseases, such as Cardiovascular Disease, Dementia, and intellectual function
and Cancer
She is actively investigating the implementation of genomics in clinical care
So this meeting of genomics with medicine which is all critical at this moment
Both through her leadership in the Emerge Project,
which is a nationally founded project to figure out how we should,
when we should link electronic medical records to genomic data
Um as well as in the National Clinical Sequencing Exploratory Research Consortium,
which applies high three-put sequencing to clinical care
Thank you for being with us here tonight, Gail
And please welcome Gail Jarvik
(applause)
Ok, so, um as the panel knows, but I just want to fill in the audience
What we are going to do is, I am going to pose, um, ah, a question
Ah each, to each of the panelist
and they're going to have the chance to respond to that
so the rest of the panelist will chime in with any responses that you all might have to that question
Um so there is one question specifically written for each of the panel members to bring different expertise to the table
Um and then I'll have one question at the end that is posed to all of them
and then it will open up to you all to have a chance ask questions
Ok
So that's the basic format
Ok, so, um, I, my first question is to you, Gail
Ah, turn around here, can't see you well
Um, so
Ah, so as David has mentioned, um, and as I just recalled
We've seen huge progress in sequencing genomes in the last five years
and so now it's a reality that the genomic data is potentially there
for, to be used in medicine
And this is a huge, scientific and technical feat that we've managed to do that
And to do it as cheaply as we can
So, what I want to ask you is where we're at in the next big challenge,
which is how do we make this sequence meaningful for medical care?
What at the moment is the medical value of, which you say, of genomic information
and how should the medical system respond
to that, um, that value in this moment?
Should patients have access to their genomes, and if so in, in what form?
So what, basically, what is the value of this information right now?
And then the converse part of that is,
as we find, well I am going to let you answer that and then I'll ask you the second one
(Panel Member) (laughs) That's a good place to start
What is the value right now of the genomic information?
(Gail) So, really, in a current utility because it is a fast moving target
So I've been a clinical geneticist for over 20 years and much has changed
in that time
And right now, we're just to the point where we are using whole genomes in the clinic
And at University of Washington we're very lucky to have, ah, very good genomics
and we are a center for clinical sequencing
We have one of six national grants to apply that sequencing into clinical care
So we're actually doing a randomized control trial of patients with Colon Cancer,
where half of them would get usual care and half of them where doing what we call,
exome sequencing,
so sequencing all the coding regions of the genome
But that's a partnership model
And we have both things going on in the real world
and the fact is there are really compelling arguments from both ends of that spectrum
But you can't play both games at the same time and have to make choices
So, I think this is a scenario where we don't have the right answers.
Maybe we will if we discover some of these things make mistakes or bad things happen
But we don't know where that's going to happen right now.
First of all, I think what you're doing is from a clinical perspective. Right.
I actually found my APE4 status from a cardio panel.
Because they didn't think about the Alzheimer's aspects of it when they returned it.
So, I got the Berkeley workout and they told me I had a APE4 variant with no genetic counseling.
When I found the same thing out through my 23 and me, I had to go through a complex set of pages
before they allowed me to see it because
I mean, if I only had one copy but it increases my odds of Alzheimer's from 7% to 14%.
And so making sure you don't do that accidentally is actually important.
I fall on the general other side of it as poeple who are sick or have family members who are sick
can access these technologies outside of the institution.
They are going to.
So, there is a massive over investment in the cordunomics facilities.
So now you can buy these services. There's actually online market places that let you get PCR and sequencing
from condunomic facilities that competetive bids as an outsider with no credentials.
So groups of people will come together and sequence themselves if the system isn't doing research on them.
Though, they will get these files and hand them to researchers and mathematicians.
And a lot of bad decisions are going to get made as a result of that.
But if you are not a part of the existing clinical research system anyway
this is a ray of hope.
It may be a false one; but, just 2,500 foundations do at least 100,000 dollars in research in the U.S. privately.
I'm starting to think that giving it to academics is not the best way to spend it.
Right, so
Pulling people, generating data, and getting that data to mathematicians is becoming a credible alternative
Who explains it to the subject?
Nobody does, they come together and commission it themselves. It's outside the entire system.
But is it reasonable to say that I'm going to pay 5,000 dollars
And, I'm going to get a genome back to me
And I'm not a geneticist. I may be a college professor in economics and I'm certainly probably not a Fireman
but someone has to put it in context.
"Is it reasonable?" is a different question that "Is it happening"
Oh sure, It's happening!
But, if you think about the broader context from my stand point as a clinician.
We have people coming to clinic to have their Direct-to-Consumer genetic test explained to them
because they are not adequately explained.
And we have a flood of completely healthy people who are now medicalized by a choice they made.
And a choice that they had the right to make.
But then, you know, Is it the insurance system's burden to pay for those visits?
You know, there is a lot of downstream costs of that.
So, I'm not against that point. I think that you should talk about the pluses and minuses.
I'm going to get to that in my question. My question whether or not if its reasonable.
But, like the very thing that is reasonable about what the clinical system is doing is
pushing patients to do it theselves, outside of the clynical system.
And that has a significant impact of its own.
I'm just going to tell a funny little story and move onto Ryan's question.
Um, the machine, Um, the little machine, the sequencing machine
The desktop sequencing machine that was recently made that you could buy for like $50,000.
I was talking to someone who was selling those and he said he was
the company was working with the company who makes the mini's.
You know, that little car. (BMW)
Uhhhhhhhhhh, yeah. Is it BMW?
They were going to a marketing thing together where
there was going to be an add where, you drove to the beach in your mini with your sequencing machine
and you did your sequencing at the beach.
This was within their realm of imaginaries. Okay.
So, this brings me to my question to Ryan, whos been in the bussiness of figuring out what is meaningful
not just medically but also from a bussiness side
So, I'm going to ask you about both sides of that, and also from your consumer advocay side.
So, I'm going to start with the consumer advocacy point.
So start with plain trees. So you have a lot of experience working to get patient's access to information.
First through this brick and mortar library.
And then through to the company that you built that ended up being webMD.
that was extremely popular.
What has your experience been when in 2005, you moved into Genomics
What was different about this information? Was there something different about this information?
WebMD was enormously popular. Genomics hasn't been that popular.
It's a really good question and I would say that when I was initially, and this was 20, 30 years ago
thinking about helping patients getting access to medical information. It was really new terrain.
I mean patient education used to be a brochure and a doctors office if you were lucky
On about five topics, What is diabetes? What is heart disease?
Some of the older people in this audience are shaking their head
and there was a very patriarchal attitude then that patients should not have information about
how serious their illness was, the prognosis of their illness was never discussed in many cases
And it was assumed that doctor know best and that really the way a way medicine was run
and still in many cases today
Genomic information has a genetic exceptional ism.
A sort of attitude that, boy this is really loaded. patients really cant handle this information.
because of the uncertainty and because some of it, it could be very, as they say
it could be something like huntington's disease. It's got a high likelihood of someone developing this disease
but a lot of it has very minimal consequence to it
So the question is, can a patient ever make sense of that
So I'd say that, I think Genomics is today where we were 20 years ago thinking about serious medical conditions
like cancer, can patients handle the staging information
But what's happened is the internet and so what took 30 years to get to a webMD being ubiquitous
is now going to take us 5 to 10 years to get Genomic information ubiquitos
and just like the chart that David was showing all of us. its happening exponentially
and so I think that we are still at the early stages of people starting to get access to genomic information
But I think once they have it, it's gonna be ubiquitous
We're all gonna have it, and its not gonna be such a big deal.
And even the privacy I think is not gonna be such a big deal.
The rate limiting factor on it is high quality interpretation.
What do you do with all this information?
But I think it's important for consumers to realize we've been dealing with uncertainty in medicine
forever, since everyone of us has been alive. You'll read today that your de-nourished diet
is the way to go, or your ATKINS diet is the way to go
And it's flipped, the medication, you know, it's absolutely going to help you with cancer, for breast cancer,
it's the one that's only going to work for 20% of the patients and yet many women were on it for 6 years.
It happens. And it's because we're all dealing with science. And I think that genetics will really be
no different, and we'll develop a tolerance to it, to that uncertainty just like we do about diets.
I would love to get the other panelists perspective on that one. So this is the obverse
of the genetic exceptionalism, it will just be like the other information.
Yeah, I have a comment actually on that because we've been in the position of taking
people who were in big research studies, and sending them out what we call "reconsense" and asking them
now, can we put your information online? Do you want your genomic information back?
Because last time we told you we weren't going to give it to you.
And, do you want our newsletter? And they say
sure, go ahead put it online, a very small fraction of people say no to that.
They say sure I want it back, a small fraction of people say no to that. a lot of people don't want our newsletter.
Okay, I don't blame them. I get a lot of junk mail too. (laughter)
But, this idea that its all very scary and its got to be private, nobody want's anyone to see it. you know.
Is not the experience of human beings, What we've actually found is that the older the individual the less they care.
which is not what people predicted. Cause they were like if there is anything in there we probably know by now.
You know, if I'm going to get a disease. I've got it. You know. So.
Right. So, it's the younger people. Maybe it has something to do with media, internet savvy.
I don't know. But the younger people are the ones who rarely, if a rare person has a concern,
it's usually from someone young. You know, one thing I thought you were going to go to, because is was also
discovered at your place. Um. I thought you were going to mention was that one of the other things
that came out of some studies at the University of Washington, really important in our field, was
when you asked people who were already participating in research, obviously think it's important.
Would you have been happy if we had just gone ahead and done x or shared your data without asking you?
The answer is a very clear no.
The title of this paper is "Glad you asked" and it's something that actually we didn't know in our field
how will people feel about this and its really the overwhelmingly strong. Even from people
very sympathetic to research, good God, don't just assume that everybody is going to assume that it's okay to use their stuff.
it's really important, to us as human beings to be asked for permission for things that might actually effect us.
So, that actually came out of one of our big science papers.
Um, we came out of a big re consent project that we actually, Um. You know, the IRB said "You need
to go back and ask everyone what they think" and we said "Fine." But we decided to make a study out of that.
We asked people what they though of that process, I will say that there was a group of health patients that
are skewed, they are highly educated, they're highly informed, and that
I, dealing with patients who are more middle class, more blue collar, they have actually less concerns
they have sorta other things that they are worried about. But I think that was a very important paper because
a lot of places say, "well, they signed to share data. So, sharing is sharing, and put it online.
We decided, we were going to back and ask people. And they said yes. But thanks for asking.
Okay, I'm going to ask this question, and I'm going to need a brief response and I'm not going to ask for
feedback from the other panelists. And this is a question about, affiliated with the question with Bob.
Where is the business of personal genomes? So, is there... I mean, you know, the companies have
not been, you know, there hasn't been a huge demand for say 23andme when it came online.
A lot of these companies have not done so well, there hasn't been a huge market and all for this.
So, I guess my question is "Where is the business of personal genomes?" So, those companies
were doing personal genetics not full genome sequencing including my company, DNA Direct.
I think its important to note that my company was acquired by a fortune 35 company.
in 2010 called Med Co. And it's a large pharmaceutical benefit management company. it's
now a fortune12 company Express Scrips. And, the reason that they bought it is because they
understand the value of genetic information for targeted drug therapy. And, so where the
money in all this, and this is a good thing, in that, you know that none of us want to take drugs that
aren't going to work. And most drugs don't work for more than 50% of cases. So, I'm going to leave
it at that, but I'm going to say one other thing, where the money is in genome sequencing. We
just saw a month or two ago one of our most prominent sequencing companies called Life Technology
here in California was acquired by the Bejing Genome institute. and BGI.
Comple.. OHHH! Complete Genomics Inc. I'm sorry.
I'm glad a lot of people know about this. and I see Paul Billings here. Complete Genomics.
And what does that mean? When one of the largest sequencing company in the world is entering this
domain. So these are really early days, these are companies, large companies making big plays
in the translation of these technologies in the consumer market.
So, that leads to my question for you Bob, which is, If this, if genomes, we talked about the
value of genomes and if they are economically valuable, then people will presumably want
to patent them or they will want to own them and you've been following those debates
whether or not we should build a patent, the BRCA1, the current case, the BRCA1 and 2
So my question to you is, What are the dynamics in this realm? People have said
we shouldn't be able to patent life. That this is the wrong thing to do. That
Myriad should not have this exclusive patent over BRCA1 and 2. We should not be able to
patent genetic variance. Maybe we should be able to patent something else but not that.
So what kind of dynamic would you say are different in the domain than in other areas of patenting?
So, I think the main thing to notice is the theme of what we're talking about is scale.
And, what we've gone through in a really short period of time, is thinking about genes as
discrete things that you could put walls around. And that you think of one at a time, like the gene
that gets mutated gives rise to Huntington's disease or risk of Breast Cancer or
Alzheimer's disease or whatever. To scanning your whole genome and getting all that information
So, our change, we're changing something into two respects. One is we're going into a world
where it's not going to be a great big genetic fest. We are going to be changing our world where
the question is, do you know your genome? Only needs to have an answer once, and that is yes.
And that could be because you want kind of drug metabolism you have, or who your ancestors were,
or who you're related to, or it might be something medical. Your risk of this or that thing.
Your risk of this or that thing
But if you have a yes to any of those things, you may have your genome down
because it's going to be cheaper to do that than it will be do all these other things.
mm-hmm
umm..
And once you've got it
It's no longer a genetic test question, it's a question of what are you gonna do with the information
Cause the information is now there it exist
and the policies are now about management of information and uses of information
Not about
should you get a genetic test.
Yet we are still thinking about things as a genetic test.
Now, how's that got to do with property and money and patents?
Well..
Our legal system..
So those of you, I can't talk about this without talking about the case that probably all of you know about.
There is a case, that has just last week, was appealed to Supreme Court for the second time.
on
the
cluster of, uh, two genes
that, uh, have multiple patents on them for
the inherited risk of breast and ovarian cancer.
And this is a case that's been going on since May of 2009.
And the appeals of
So, I, I may be completely wrong about this
but I actually think Supreme Court will take this case
and
um
If you start from where most people start,
the first time they confront this question is: how can you patent a gene?
And the anwer for 30 years has been
that yeah of course you can because you've isolated and you've done something to it
Well, the answer to that question might change by next June.
And it could be the answer will be known.
You can't patent a human gene.
That's a very foreseeable
(clapping and laughing)
That's a very foreseeable thing the Supreme Court might do.
um
and
So, yet
we've lived through 30 years thinking about that, so
Now, what's that got to do with this? Well..
Back to where David was.
He talked about the thousand dollar genome.
Right now, it costs about thirty-four hundred dollars to get the test for those two genes.
Well, hold it..
David said you could do your whole genome
for a thousand dollars.
Now, that doesn't include the interpretation...it's not at the same level as of accuracy
but
hold it.
Are we gonna do that anymore?
Are we gonna test for one gene at a time or two genes at a time?
I...
I don't think so.
um
So, we're already at the point
where the world is about to change in a very dramatic way
but please, remember I just said we've got a case going Supreme Court
about science that happened in the mid-1990s.
We're gonna have a decision
by the middle of 2013
for patents that are about to expire in 2014 and 2015.
(laughing)
For a business model that is actually out there in the world.
And it could be that the Supreme Court is gonna tell the world
"Oh, you know what? They shouldn't have gotten that monopoly."
So..
Isn't that interesting? So, here's, here's the thing
Um, now, what's that got to do with personal genomics?
All the decisions that are being made about the business models
the bio-traumatics.
We don't actually know what's patentable right now.
The rules are changing
as a lot changes.
And moreover, there are these clusters. They're about
um
last year we've got a database of
patents that have been granted in the United States, let's say, something about DNA or RNA
that has about sixty-two thousand patents in it.
um
Of those, it looks like about 4,000 of those
say something about a human gene.
um
and
Those exist.
And if what you wanna do is scan the whole genome.
It's quite possible that
you're gonna bump into some intellectual property that somebody has claimed.
and
The fact is there is no soul on the planet
who knows the answer to this question.
If you scan your whole genome,
are you infringing patents or how many patents are you infringing?
This is the first question that Judge Bryson asked the lawyer for myriad genetics
in this case that I just deluded to.
and
the lawyer for myriad genetics said
"No, you're not infringing our patents."
and
the lawyer for the American Civil Liberties Union said, "Of course you are, read the english in that patent."
And, so
we don't know the answer to that
yet, many business decisions are being made.
And, so, think about this scale thing.
yeah
You've got a lot of stuff going on. So, that's...
we're in a very very murky world.
where we've got uncertainty about the science
we've got uncertainty about the legal interpretation
of
the
what's patentable and what isn't
and we've got zillions of business decisions that matter about our future
that are being made in the face of all this uncertainty.
mm-hm
so
And we actually don't even know how important the patents are in the first place.
They were very very important for the early history of genetic testing
In this particular company's case.
Um, they make...they've..they've
they've done about a million tests.
and they make about 400 million dollars a year on this one test.
So, this is the block buster model of drug development as applied to a diagnostic
and look
love it or hate it, capitalism works.
And, um
those are the rules that we set up
it's not like this is good versus evil
this is a particular business model that worked really well for that company
but a lot of people don't like it.
It's incompatible with another set of it of
completely open science
the sort of thing we've gotten use to in software
where patents don't matter nearly as much.
So..
Well I wanna...
I was leaning in your direction.
Yeah, I wanna jump in there and go to John because, you,
so, capitalism works, but there's a lot of questions about what form of capitalism we're talking about, too.
And what is a place for openness and uh,
what kinda patents what kinda property
So, when I turn to John Will Banks who has really been a strong advocate for
um
putting things out into the public domain, open access
um
I wanna ask you if you're a capitalist.
Um, you are! You started a company! Ha.
I'm a senior fellow in entrepreneurship.
......that's right, of course, yes.
Right, right, right, yeah.
I'm feeling like...
I'm, I'm, I'm guilty.
Of capitalism.
You weren't accused.
um
uh
So
You, so you
So, this is of course a very interesting dynamic in genomics
is that there has been a push from the very beginning to put things out in the open. I mean..
David, your group has been involved in the push to have things out in the open and have it be public
public
and yet, there is a very strong current of..of..of
of development of...of commercialization in this domain
also, so, one of the questions to how these things work together
but my question to you
is, um, you
I wanna answer that question.
You wanna answer that one?
No, it's okay, go ahead.
Yeah, well I'm gonna ask you this one
We only have an hour.
It's impossible, really, this task.
um
so
You have been really at the forefront of
trying to figure out how to share information
put that out there in the public so that most people have the...a chance to play with it
right? And it's not
um
crowd up into
um, silos where people cannot see it.
um
So, what I wanna ask you is, how your efforts at Sage My Own Networks
has different from you...differed where you're trying to get the genomic information out there
from other efforts you've made to get information out there
so, when it's genomic information, this goes back to the genomic exceptionalisms or something
anything different
practically, politically, ethically,
about genomic information
to get it out there to be shared than at other domains?
um
so
I'm...I'm gonna start
with a quick story
and then
come back to the details. So, so I've
been sequenced. Right? And
I got another
besides the AppFolio, I have, uh, a prostate cancer marker. And so, I've actually
shown this information to geneticists and to clinicians to gauge the different reactions I get. So I
show my variation on the screen
and the geneticist freak out.
So, you're telling the world you have this marker. What's wrong with you?
And the clinician say, "Oh for god's sake, don't tell your doctor."
(laughing)
Because then they're gonna...they're gonna
run a PSA test and that has a high false positive and then they're gonna do a biopsy and that has a high
side effect and then you're gonna...and you're gonna basically wind up, you know
and you're gonna be incontinent by the time you're 50
(laughing)
just trying to know something because, yeah...that's a lifestyle choice right?
But...because I would've been medicalized, right, to use your work
because...because of a piece of information that we don't understand yet.
And so, the reason I...I tell that story is that I think we're
heading towards a phase where
there's a gap between the technical capacity, degenerate data,
and the social capacity to understand what to do with it
and
when you have that sort of gap
open systems are a fairly good way to rapidly create scale.
Um, in a way that is far more cost-efficient and far more innovative as a whole
than having a set of interlocking monopolies that negotiate or litigate with each other.
And so, you can compare our immobile phone ecosystem
Right? To the internet and see the difference between those two
systems, right? So, right now you have
set of companies who sue each other, who run our mobile phone universe, uh
and where as if you're talking about voice over IP
because that's not voice over myspace protocol
voice over Facebook protocol
voice over Apple protocol.
Uh, you have Skype
you have calling cards that let you call anywhere in the world, you have Vonage.
You have a thousand flowers blooming, making lots of money
because at the core there is no property.
At the core, there is a common set of protocols
and a common way of doing things that has not been propertized.
And so
One of the reasons that I believe in the open systems is that they have been proven over time
right? Given enough standardization of technology, of technical formats, of the legal regimes and so forth
to rapidly scale
and to attract because of the low barriers of entry
entrepreneurs, right? Crazy people.
Who come in and fail over and over and over again.
But because of the sheer scale of the number of attempts
you get success.
And...and that's why I think we need open systems in scientific knowledge, generally.
Now
and i started off
with semantic processing of literature and databases, right, that is starting to take affect.
Now, you say what do we need to do with genomes.
And so, if you wanted to build a longitudinal map of an individual's health
and a way that you can have some sort of clinical benefit.
You need to know their genotype. That's a baseline.
Right? You need to know what that genotype is doing.
What's expressing?
Ideally, you have
classic labs information about what's going on in that person's blood.
And
feces, and saliva, and other systems.
And ideally, you know what choices that person's making.
Right? Are they hanging out at McDonald's or are they going to the gym?
What are the things that they're doing on a day-to-day basis? What are they being exposed to?
Right? That's driving this
Right? And if you have those four things then maybe you can build a map of an individual's
health.
And if you can do that for a population
maybe, you can understand why some people respond to a drive
and others don't in a way that's heuristically accurate.
And that's what David eluded to when he said, "big data" right?
We're like ping pen and peanuts who walk right on and we just toss off data, right, everywhere.
And we're starting to be able to capture that data
and use it.
Right?
That's what I'm saying, when I grew up I didn't toss off any data.
Well, we were, right?
It was called your permanent record and you didn't want anything bad in it.
Right? And so, your genotype is sort of like your permanent record.
Right?
Modulo, right? Telomeres and tumors, right?
But that's more or less your...your..your permanent DNA record.
And so, what's different about it is that
you can't really change it.
Someone else can order it for you.
Someone else can publish it, and sell it, and trade it.
Right?
That's what 23 miese model is...is to do that.
Uh, and
you all very really have agency over that unless you have paid for the agency.
So, having the choice of whether receive your information or not is agency and that's really important.
By, understanding the true cost, right? That if you've paid 99 dollars for your snip
Right? You haven't actually paid for your snips.
You've paid for a copy of your snips and the other copy is sitting at a company being monotized.
A snip is a single nucleotide.
Right. If you've paid for your basic minimum profile
So, that's different in genomics.
Uh
The fact that the law doesn't, yet, consider it
identifiable information
but it's obviously identifiable information is different in genomics, right.
Umm
In the need to educate people
about the choice they're making
so they make an informed consent
as opposed to this sort of consent you make when accept an app on the app store
is a big difference.
Because there's an obligation to tell people about that gap between
the technology and the capacity to interpret it.
So, that...so, that you only get people in
who understand the uncertainty.
And say you know what, I
I believe that the social benefit of sharing my information
is greater than the risk that may come from it.
I that the primary value right now is research value, not clinical value.
But that if we're gonna make the transition from research to clinical values
some number of us have to be willing to step out in front and take care of us in the back.
And the personal genome project was the start of that in many ways for me.
And what we're seeing now is the ethos of the personal genome project
the sharing ethos of that
starting to spread out so that you say if I've paid for a test
I'd like a copy so that I can donate it to a more generic project.
Right? If I have...If I have participated in a clinical research study
I want the data about me.
So, that I can then forward it on to another researcher who'll then interpret it
fully understanding that I shouldn't use this for clinical purposes.
And so, actually, my...my
uh
genotype sits on four different websites
Right? And is being crowd annotated on three of them.
Right? Not because I wanna take it to my doctor and decide what to do about
prostate cancer, but because it's a really interesting way to figure out
Is this uh...is this actually a valid way to annotate a genotype?
Now, that's not for everybody.
But it should absolutely be plausible for those of us who want it and who chose
who sort of have opted in.
So, I'm...
What just...just to capture one point that John was just bumping up against that we shouldn't lose.
hmm
One of the other thing's that I don't know that it's distinctive to genomics
but here's one of the things that's absolutely true.
You asked, "What can yo make about..what..what can you derive from genome information right now?"
Loose analogy
that's kind of like asking
Alexander Grambell
and Watson in the other room
"What's the value of the telephone right now
when all it did was make a phone call from one room to the other?"
We had a technology at that time that was called yelling.
(laughing)
But the thing is, it had almost no value
but is a telephone valuable?
Is the internet valuable?
Was the first communication of an email I forgot my toothbrush in London?
Please bring it home.
That wasn't terribly valuable, but it was...its
email is absolutely everywhere. Love it or hate it, again. But
But the thing is, this is network effects.
And one of the things that is distinctive about
genomic networks effects is we are gonna care about these answers in a really big way
in a very big and personal way in some instances.
Almost all of us are gonna find something out that matters to us in a big way.
And some of those things that we're gonna find out are the sorts of things that we don't necessarily wanna share.
And yet, the only way to find out what's meaningful out of the genome
is to have a lot of people sharing a lot of information
over a long period of time. So, how do we solve that problem?
Okay, so I'm...
I'm going to end this session with what was going to be my last question.
But it actually opens out to the audience.
Which is this question about it's not for, what I'm hearing, is it's you saying it's not It's you saying that
It's not for everyone now, but it has to be for some people now, so it can be for everyone later.
So I'd want to just note that for vote 23 A and B and the personal genome project.
Who practically this has been for, has been mostly well to do well educated people.
Who don't have reasons to fear discrimination from the medical system.
Or fear discrimination for all the reasons that biological data has been used to discriminate against people.
So essentially mostly white, not entirely but mostly.
So my question to you was going to be, why do we think this is the case and what does this tell us?
What I'm hearing is maybe that might be the case now because those are the people in the know.
Or those are the people who could be informed.
But I suppose I do want to ask that question.
That is what does that tell us that that is the demographic of people who are in the moment.
You know, participating in twenty three me or participating in the personal genome project.
I don't know about when it's a public effort, they do make efforts to have a diversity of samples.
So I guess my question is what does that tell us? And maybe I will just take a brief answer and then open it up.
Because it would be a question to the audience too.
You know, who is this for? And how you all would think about, given what you've heard us say up on the panel.
I'd say it tells us a lot about marketing and that's it.
You know it really is.
And in Twenty-Three and Me, you know did a very good job marketing a high-end product early on.
I think other companies took other approaches.
I'm not sure about those demographics myself. They weren't true in my company.
And I think with all early adoption we see people who are more fluent being able to pay for the technology.
Utilize the technology.
But what we've seen with the mobile phone and the computer is that the world is wired.
And they leap frog.
Countries all over the world never put in land lines or villages never put in land lines.
They all have mobile phones today.
And i think we're going to see the same thing with a greater access to genetic information.
Okay.
If I could make one answer to your question.
It would be that we should be paying attention is, be careful and I mean that in the following sense.
If there's a science that happened in the last century that caused social convulsions.
It was the intermingling of eugenics and genetics and racial hygiene.
And the preconceptions we have of populations.
That are based on our history and our culture that can be rapidly reinforced or not.
Depending on how you choose to use data.
And we are going to be generating tremendous amount of that.
And the thing is that different groups of people are going to be helped and harmed.
By that incredibly complicated process in very different ways.
And not all of those groups are going to perceive the value of the genome in the same way.
The risks and the benefits in the same way.
And we shouldn't assume that the early adoption profiles are going to be the same as the people.
There are going to be some mistakes that are likely to be made.
And the one thing that we can learn is if we are paying attention they might be less cataclysmic mistakes.
If we're thinking what are the policy consequences along the way.
Instead of letting things gets completely out of control.
And yet, there are two quick points.
One is that the emergence of the people with rare diseases.
Who are trying to push this is going to create some more diversity.
Because these are not the people with the iPhone gene.
Who were the early people of the Twenty-Three and Me.
I'm not kidding.
I've talked to their first data scientist. We were afraid we were going to find the Apple gene.
And you know, people with rare diseases that cut across.
Either terms of having one or having one of your first degree social network.
It's five to ten percent of the country, either has a rase disease, has one in their family, or knows somebody.
And that gets you a certain amount of diversity.
The other is that the VA is sequencing a million bats and the
(woman) but they are not sharing the data
Yes
But i tend to think that what they are going to do by driving down the cost of sequencing a million people
Is going to, there is going to be some chunk of those people who are going to get their data
And want to share it.
The thing that you see in commons-based systems over and over again
Is that it doesn't matter whether or not fifty percent of the population of programmers wants to be open source.
Or if photographers want to be open source.
If you raise the sample size high enough
You generate meaningful, large populations of commonly shared information.
So, that's the rule, is you drive the overall number up.
You don't try to mark it to increase the percentage that wants to give it away.
But, there is, I think you are just going to see it happen because of the pure scale.
And because the military is going to sequence a million people
There's going to be a million military families that know about sequencing that don't know about it.
And if it's only five hundred bucks and there is an autism cluster.
Some chunk of them are going to get sequenced and are going to share it.
And that's the math, right.
And, it's not, again happening out to the system because the cost is decaying so much.
Okay, I am, I were a little bit over.
I do want to give a chance for the audience to have a few questions.
So at this point, I want to open it out to all of you.
You've heard a range of possibilities with this and I want to hear from you.
Are there any burning questions out there?
So, okay, I am going to go with. (do you want to handle this Brandon?)
Brandon: No, go ahead
Alright so in the front row, you had your hand up first so, right there yeah
And could you say just who you are and-
Well my name is Jessica Burnhart, I'm UCSC Alumni, that's about it. (great, great thanks)
And I find this interesting.
One of the things that I see is that you are all talking in a very assumptive way
Is about people giving their genomes and whether or not they should share them.
What I'm interested in is why shouldn't I be monetized?
After all, everybody else is going to be making money off of my genome.
The drug companies, the research scientists, everybody else is going to get it, and I'm not.
I mean, I think it's outrageous that people are so expected to give all their data.
And in this case, it really is you because it's your DNA sequence.
And you're not allowed to get any money.
It's sort of like that book that came out recently about this poor woman who died years ago.
But her ovarian cancer lives forever and her family is never been compensated for this.
And everybody thinks this is just fine.
And i think that it's outrageous.
I mean, it's one thing to say you can't buy or sell organs but this is very different.
This is me.
Why should everybody be making money off of me and I'm curious to know what you guys think about it.
Okay
Well I think the first thing you've been hearing from I think everybody on the panel
Is that it's all about permission
And so, I don't think anyone expects you or is going to request that you do this
Unless there is some sense of voluntarism.
And I don't think we have a monetization.
Or I don't know that there is a system for monetization today.
(man on panel) And I'm not sure the net present value of your genome is high.
I mean, that's. (woman) but not
Jessica- are you implying drug targets that you can find things like, whose cancer lives forever?
But that's a cell line, right.
That's a physical product which is different.
So I mean, the value of one person's information in Facebook is very low.
The value of the aggregate information in Facebook is very high.
So that's why Facebook gives you a free product, in exchange for the information in the aggregate.
And by the way we don't know what's the value of Facebook.
Yeah it has a debatable value of Facebook.
It's clearly valuable at Target, right, so maybe valuable at Facebook.
(from audience) Can a drug company can take me and everyone else's and figure out a drug target.
For where their thing is, and they make a million blood infested drug
A billion dollar drug, or whatever it is, then I should get a piece.
Even if it's a very little piece, but it's a piece.
That has been, this has been discussed about Facebook too, you know
Should everyone get twenty cents or should someone get fifty thousand?
I mean that gets to the Capulan's point
But I would like to take
What I'd like to do is collect a few comments and then have a final response from the panel.
So if we can just collect here and Ted there
and um yeah Kate in the back
Hi my name is Henry Vigallarma- confrontational biologist at AmGen.
My question is about phenotype, just like we had individual genetic tests.
There really is no way to get everybody's, to get a person's entire array of phenotype is not even defined
But that would be very, very valuable information
And I would think, you know, for GY studies
And actually that's much more nerve-racking to share than genome
But, do all of you have thoughts about the infrastructure in hospitals etc. that can actually
somehow correlate that information without violating patient confidentiality
And correlate it with their genome, which may be available?
Good question.
So we'll have our phenotype and we'll come back to that.
So collect these.
Hi, I'm Carolina Hussini, Director for International Intellect Property at Electronic Frontier Foundation.
And my question is how we conciliate the need of accessing and sharing this data for progress of science
with some concerns of privacy.
Even more in some countries that we still have issues regarding surveillancy
and some questions about their democratic regimes and things like that so I just want to hear that-
Right, that goes back to David's question about trusting your government.
Kate
In the back there
Hi, I'm Kate Darling, I'm a Sociologist here at UCSF
So I'll ask the medicalization question, I guess
And I really want to reiterate again this issue of the way people are drawn into these technologies is very uneven
and different, so California's collecting DNA samples from people who are arrested for felonies
right, there's been a number of complex conversations about
how prenatal screening will affect and interact with very vibrant disability communities in California.
So I just kind of want to ask this question in a little bit different way
Of what are the uneven and different and contradictory ways people are following or coming into here.
Because it's not necessarily that we are all being medicalized in the same way with the same effects.
Right, okay so this is a differential experience of people and how they're interacting with this information.
And do you interact with your DNA first through entering in through a criminal database
Or through a medical database
So well Ted I know you had your hand up
And well Brandon do you just want to take one more
Brandon: Well since I am holding the "mic", I'm going to ask one thing
Brandon: Sorry, that's privilege of the "mic"
The panels discussed how genomics is personal
But genomics is more than personal, it's familial.
You know it, you know, your parents may decide to allow their genome to be sequenced and publicized.
But that says a lot about the child
About the individual.
Does the family have any rights in saying that's okay or that's not okay.
I will just leave it at that.
Okay then very quickly and then we're going run the test
Okay John Lovints points out- I'm Ted Goldstein- I'm a graduate student with David
And former Apple Vice President
And so for me
I come from a world where I've seen the rapid growth of how open systems and commercial systems interact.
One of the big things that I've been shocked by in the medical industry
is the way patent lore is handled is 180 degrees opposite.
In the electronics and software world
When someone has a patent, they sue after the company has made billions of dollars.
In the medical world they sue before they've made billions of dollars
And this one distinction, this one distinction
means that there is less innovation in the medical world than there is in the software world
Or the computer world
And that is because, the invasion is prevented by the court system.
And the single difference is I think at the heart of the openness that we're trying to achieve.
Right, If we didn't have this preventative, you know
innovation prevention department in the medical world
Right, and we have the openness that John wants and other people are advocating
I think we would see an enormous creativity.
And that is to me, the big part of what this conversation circles around.
Okay, so we've got the how do we get phenotypes?
It's all fine, as long as you trust everyone who is taking your DNA
But what if you have a different government and different relationship to it?
At differential encounters with this information
that is sort of similar to the second question, you know
do you encounter it through the police pulling you over or through being nicely approached by a researcher?
Does a family have rights?
You know, my brother might want to get his DNA tested
Does that subject me to anything?
Sue before people make money in biology, why?
Anyway, anyone want to respond to any of those?
I'll start with the first one which was the phenotype question.
And so we have big databases of genetic data
And they're very poorly phenotyped.
Often there is one phenotype in the database
Do they have breast cancer, yes or no?
And maybe their age.
And obviously the dimensionality of that phenotype
and by the way as you were saying environmental data and you know, biochemical data
and a lot of other phenotypes is extremely valuable
I'm in a project called the Emerged Project
which is a consortium of seven sites with electronic medical records
So they're HMO's or other groups
where we have bio-repository genetic data and those medical records
And we have about forty thousand people in the consortium
And it is quite literally