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  • [MUSIC PLAYING]

  • MALE SPEAKER: Great design happens within constraints.

  • And those constraints are good because it

  • helps narrow your focus.

  • There's something about the pressure and, in many cases,

  • conflict that creates good things.

  • So in our context, the sprint is a very focused intense period

  • where we have a team of people coming together

  • from different disciplines and focusing

  • on solving a specific design problem.

  • In this case, we're doing a sprint

  • at a pretty massive size.

  • MALE SPEAKER: Too often, there's a process where one group works

  • on something and then they hand it to the next group.

  • And then that group hands to the next group,

  • and it gets-- something gets lost in translation.

  • So this is a mechanism where we can all get together

  • on the same page, because we're all in the same room,

  • and you get much more tangible results much more quickly.

  • FEMALE SPEAKER: Product managers, engineering,

  • designers-- it's really a chance for us all

  • to work very closely together, and to really

  • see product development through the eyes of others

  • that are on the team.

  • FEMALE SPEAKER: The ability to kind of leapfrog

  • the traditional design process is incredible.

  • Here is a chunk of time.

  • Here's a bunch of experts, and we're

  • going to make sure that you have everything

  • you need to just focus and come together and be

  • super successful.

  • MALE SPEAKER: I think a lot of people's idea of creativity

  • is you have this freedom, you know,

  • leaning back in their chair just imagining things,

  • and it's not like that at all.

  • MALE SPEAKER: Watching what was going on yesterday--

  • was a lot of arguing.

  • There was a lot of dissatisfaction.

  • And they had to figure their way through that.

  • And so today, they're actually testing their prototypes

  • and getting validated or changing tack a little bit.

  • And that's kind of the magic of it,

  • when you see these transitions that these teams go through.

  • FEMALE SPEAKER: I like it because then that way

  • you have kind of a go-to person in that new store.

  • FEMALE SPEAKER: A lot of what comes out of Sprint Week

  • is this intangible camaraderie that

  • helps us work better together.

  • But the second part is the projects.

  • A significant number of projects come to life

  • as is or very close to what comes out of Sprint Week.

  • MALE SPEAKER: What we're trying to do

  • here is create very high quality deliverables

  • that turn into real products.

  • MALE SPEAKER: An actual artifact at the end

  • that you can then take to engineering to build

  • or you can take to customers to get more feedback on.

  • MALE SPEAKER: We hope that there will be a lot of the projects

  • that people are working on that will get picked up

  • in some form or another, but there's really no losers.

  • When you participate in a Sprint,

  • you either win or you learn.

  • [CHEERING]

  • MALE SPEAKER: On your marks, get set, go!

  • MALE SPEAKER: There's ideas that get cross-pollinated.

  • People are making connections.

  • People are having the chance to work with others

  • that they don't normally get to work with.

  • MALE SPEAKER: Maybe they only knew each other via email,

  • but now they actually really know one another.

  • And they have insight into the things

  • that they each respectively work on.

  • FEMALE SPEAKER: Every piece together here

  • is bigger than the actual sum of the parts.

  • There's something bigger and more special happening here.

[MUSIC PLAYING]

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B1 中級

Google Design Minutes - デザイン・スプリントの規模 (Google Design Minutes — Design sprints at scale)

  • 135 13
    Qianhui Rao に公開 2021 年 01 月 14 日
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